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Nine Small Business Marketing Mistakes to Avoid

A good marketing campaign can mean the difference between success and failure for a small business. This applies to all business types – from booklet printing companies to IT services firms. There is so much competition out there that one wrong move can be disastrous. Fortunately, those who arm themselves with the right knowledge and information have a better chance of coming out on top.

So what are the nine biggest small business marketing mistakes that you should avoid at all costs?

1. Failure to Identify Your Target Market

The most common marketing mistake that small businesses make is failing to identify their target market. Without a clear idea of who your primary customers are, you will be effectively pouring money down the drain with your misguided marketing efforts. So make sure you do your market research before even thinking about marketing campaigns.

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