Tag Archives: Printing

Flyers Are The Perfect Promotional Material

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Many people do not realize what absolutely perfect promotional material a flyer can be. Using flyers is an economical choice that can have far reaching benefits for you and your business. A flyer can be defined as an advertisement in the form of a leaflet that is printed on a single piece of paper, usually in a large quantity so as to reach as many people as possible. Sometimes, flyers are slated for mass distribution while at other times, only a selected neighbourhood might see delivery of them. It all depends on who is putting out the flyer, and what they are advertising. Flyers can contain artwork and photographs as well as words. In fact, there is not much that a flyer cannot promote for you. Once you have identified a target market for your flyers, you can then decide just how you want to go about presenting this market with your low-cost advertisement. Flyers are great for promoting new businesses, fund raisers, sales, coupon specials, and to get the word out about new services and prices. Advertising with flyers can boost your business and bring in new customers faster than almost any other type of promotional material. Flyers can be mailed out to people, or to save money on the advertising budget, can be delivered door to door, or handed out in person, perhaps to everyone who passes in front of your store front. A flyer can be used to make people aware of your business and bring them through your doors by offering new customers a discount coupon or a free gift. If potential customers do not know about your business and what you have to offer, they will never become your repeat customers! Choosing a flyer printing service is an important part of your advertising plan that uses flyers. Many people think they will just print up a bunch of flyers on their home computer, and save the money a professional printer would cost. They do not realize that by the time they purchase a sufficient amount of paper and ink in order to print the number of flyers they need, they will have spend quite a chunk of cash. They also do not take into consideration the time they will spend designing the flyer – choosing the proper font, lining it up just so, choosing graphics to correspond with what the flyer is advertising, and then the time spent manning the print while the many sheets of paper are printed. Paper jams and ink smears can ruin half-printed flyers, and take up even more of your valuable time. You are better off all around hiring a color flyer printing expert to do this work for you. If you think about it, you will agree that it is money well spent. Once you have figured out what your flyers are going to say, and have chosen a service to print your flyers, you are well on your way to experiencing the results of the best and the least expensive form of advertising for your products or service – other than word of mouth, that is!

Using Postcards To Announce Special Offers

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Who doesn't enjoy receiving a postcard in the mail? Usually, the only postcards that we see in our mailboxes are those we get from friends who are on holiday. Beautifully colored photographs of palm trees, flowers, and other scenery can brighten our day, and make us wish we were on holiday ourselves! If you have thought about doing some marketing for your business, perhaps you have looked into the use of calendars, brochures, or flyers, but decided that the price for the number you would need was more than you wanted to spend right now. Yet, you have a special offer coming up, and really wanted to get the word out about it to any prospective customers. It's such a distinctive offer, and you only are able to do this once a year. However, not to many people know about it. You are just sure that with some advertising to announce this special, your sales would do very well. Have you thought about another option? How about using business-themed postcards? Not everyone thinks of using this lower-cost option, but the results from a mailing campaign can be very interesting as well as profitable. Postcard mailings can save you money, too. They are smaller than fliers or brochures, so they are less expensive to mail. They require no envelope, either, so are quite efficient. Efficient because postcards are just like mini classified advertisements. They get the message across in a few words. People much prefer to read short blurbs that long, involved sales letters. Using postcards to pass along your message to both your current and potential customers will be a snap for you. The only thing you need to do is make sure that the postcards you choose are colorful and eye-catching, yet customized so that they will represent your business in a distinctive way. It's a good idea to consider the use of color postcards printing popularity. Choose the photo that graces the front of your postcards with care. It should also reflect your products and services in some way. Postcards get to their destination faster than other types of mail, which means that you can expect results from your mailings just a few days after they have been sent out. Whenever you advertise in the newspaper or on a television commercial, those who are your business competitors know exactly what sort of sale or announcement you are telling the public about. A postcard that will go directly to its intended recipient is a more personal way of communicating with your customers, and it also allows you to stay a step or two ahead of the competition. The best place to find postcards to use for business purposes is an online printing company. A search will reveal many professional printing establishments that offer postcards as well as other printables. If by chance you are unsure as to how you want to lay out your postcards, choose a printer who is willing to give you advice on how to express yourself succinctly on your cards. Choose the photo that graces the front of your postcards with care. It should also reflect your products and services in some way. The best way to approach postcard printing is to imagine what would most interest your customers, and go from there.

Tri-Fold Brochures For The Small Business

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Have you ever noticed that the most popular style of brochure for the small business owner or operator seems to be the tri-fold? Have you ever wondered why? It is because the tri-fold brochure will fit perfectly into a #10 business size envelope. Actually, the moniker of tri-fold is really unsuitable for this brochure. It isn't folded three times, but two. If you were to unfold one of these and examine it, you would see that the entire brochure is the size of a sheet of paper measuring 8 1/2 by 11 inches. This is good to know, for you can use this kind of paper to create a mock-up brochure in order to assure yourself that all of your business information will fit on a brochure of this size.

Designing a brochure for your small business can be rather fun. Pay special attention to the information that you plan to add the back of the brochure. Do not place any important facts here, for studies have shown that this section is read and looked at less than any of the others. If anything more than contact information is on the back, chances are not many people will actually see it, and your advertising will not reach those it was meant for.

The section to pay attention to is not the front of the brochure, as many seem to believe, but the inside panel on the left-hand side. This is where the eye usually gravitates to first, and after that, most people look at the other two inside panels. So you want to be sure that you have some compelling information to place in these panels as well as photos or illustrations that correspond to your business. By using this part of of the brochure, the pertinent business points will be better noticed.

If you are having some trouble deciding how you want your brochures to look, why not choose a brochure printing company that will assist you in designing them? Printing professionals are well versed in giving help to businesses who are not sure exactly what they want. They will even work up a design layout for your approval before the printing of the brochures gets underway. If you do not have your own photos or illustrations, they can supply you with artwork that will really dress up your business brochures.

No matter what kind of business you have, you will find that colour brochure printing will highlight your business in many ways. Once the public knows more about what you have to offer, as detailed in your brochures, your business is sure to pick up speed, based entirely on the advertising power of the tri-fold brochure. These can be mailed out to your customer base, left on the front counter beneath a tasteful “Take One” sign, or used as direct advertising to a targeted group of consumers who have been previously interested in businesses such as yours.

Let Product Brochures Do The Talking

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What do you want to tell the world about your business? Any message you want to convey can be done in a tasteful manner with a well-designed product brochure. No matter what kind of business you own or operate, you need the kind of advertising that a brochure is able to do for you. However, the type of business will have a lot to do with the finished product.

Sit down and plan your color brochure printing before you even contact a printing company. Who are you trying to reach? You're going to need both information and an image to reach your target audience. For example, a veterinarian could include tips on keeping your pet healthy, along with an image of several beautiful dogs or cats, and then add a list of fees and hours of operation. Not only would this be of interest to pet owners, but to those who are thinking about getting a dog, cat, or other pet.

Maybe you have a travel agency. Nothing sells travel like images of a white sand beach, or some far-off exotic location, teamed with perhaps a traveler's review of their vacation that was of course booked through your agency. The main thing is to create a brochure that is memorable. You want your potential customers to remember both what they read and the picture they saw when they have need of your product or service. You want to highlight what is good about your business, and what you have to offer that the competition does not have.

A brochure gives you a great deal of flexibility, actually more so than any other type of advertising. You can convey the specifics of your business to a larger range of people than you would if using classified advertising. A direct mailing of your brochure to your target audience will result in more business coming your way than if you took out an ad in your local paper.

You should be able to come up with many concepts for a brochure campaign that will fit in with the image of your business. But, what if you are having a problem visualizing what you need to include in your brochure to make a statement? You need to look for a professional printing company that will be glad to help you with your marketing needs. Be aware that you may have to pay a fee for this type of assistance, but it will be money well spent.

Take a look around online for a professional printing company. You'll want to work with one that will be able to show you a proof of what your brochure will look like before it has been printed. This will give you the ability to make any changes needed before the brochure printing process gets underway.

Your product and/or service will become well known with both your target audience and the general public as well when you put a well-planned advertising campaign featuring brochures in action.

Impressive Printing Results Don’t Have To Be Expensive

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So you have started your own business! Congratulations! You are just beginning to feel settled in your new position as business owner, and have discovered that in order to make a profit, you have to have a budget. In fact, you probably need more than one budget, but the one we are discussing here is your advertising budget.

In order to be successful in promoting your product or service, you must advertise. One of the best ways of doing so is with customized business cards, brochures, flyers, letterhead stationary, postcards, calendars, stickers, and any other innovative product that an energetic and dynamic printing company can dream up.

“Yes, that's all well and good,” you may be saying. “But my budget is pretty strict. I don't think it can handle the costs to advertise that way. Printing customized items can run into quite a bit of money, I'm told.”

That depends on where you are having your business printing done. Instead of using a local printer in your area, have you thought about checking out the printing companies that are available online? If you've never taken the time to see just what is available as far as printing options from the Internet, you are in for a real treat! There are printers on the web that are thoroughly professional, do great printing work, yet have prices that are so reasonable you won't believe your eyes!

Let's say you need brochures for your business. You go to your local brochure printing company and get a price quote. It seems a bit steep, and is certainly more money than you can spend, based on your business budget. You decide to look online, and see the same color double sided brochures for a much more reasonable price than what you were quoted locally. You also note with satisfaction that the online company is happy to help you design your brochures.

You decide to try an experiment. You want some business cards, and not just the black and white kind, either. No, you want some done to your specifications and printed in glorious color. Another local printing company gets a visit from you, and you ask about the price of the business cards. Armed with this figure, you return home and hop online. Sure enough, you find a web printer that is offering the same thing in what is known in the printing business as “choose your own design” cards.

But, for the same cost as those rather generic looking business cards, this company will custom design the cards for you. They feel that it makes a better business impression when you have a card that is different from everyone else's – a design that you can say is exclusively your own. Now, which business card color printing company would you rather patronize? The choice is yours!

Bumper Stickers Mean Portable Advertising

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No matter what the price of gasoline is, people are still going to drive their cars and trucks on a daily basis. They must go back and forth to work and school, and depending on their commute time, will end up spending a good amount of time sitting in traffic. It's only natural for a person to began studying the vehicle that is in front of them when their own car has come to a stop because of a traffic jam. You'll get a good idea of the artistic talents of the car and truck manufacturers when it comes to designing bumpers and taillights. You are also a captive audience for any bumper stickers that may be displayed by the drivers of these vehicles. You'll find out whose kids are honor students, the political beliefs of those who share the road with you, and which drivers will apply their brakes to avoid hitting an animal in the road. Have you ever thought of using bumper stickers to promote your business? Not only are they just about the most inexpensive form of portable advertising to be had, but they can be an excellent way to get the word out about your business. People who might not ever notice flyers, postcards, or other printed forms of advertising will definitely notice your message on a bumper sticker, especially when it is placed on the back bumper of a car. Think about it – those who are caught in traffic are pretty much a captive audience! Drivers are not the only ones who enjoy placing bumper stickers on their personal property. If the sticker you design for your business is eye-catching and colorful, you'll be surprised at the demand for it from people of all ages. Bumper stickers are a popular addition to office cubicles, bulletin boards, laptop computers, notebooks, and many other objects and locations. Once you have decided that your next advertising campaign is going to include bumper stickers, you need to find a company that can offer sticker printing at a reasonable price. You want a professional printer who can also help you with the design and layout of your sticker. A company with experience in printing them is also preferable. A good company can provide you with a sample sticker if you deem it necessary, so that you can get an idea as to how much room you have to work with. Online printing establishments will generally send you an email with a proof attached for you to approve. You may place a business slogan or any wording you like on a bumper sticker to serve as a reminder of your profession to the public. When looking into vinyl sticker printing, it is always a good idea to find out what the prices are for designing the sticker, printing it, and the cost to have it delivered to you. If your business has a budget, this will help you to determine the number of bumper stickers you will be able to afford. Some printing companies will ask you to pay for the printing up front, while others do not request payment until after the work is complete. You should also ask about delivery times, so that you can finalize the last minute details of your bumper sticker advertising plan.

Brochures As A Marketing Tool

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When using brochures as a marketing tool, remember that the brochure itself may be the only part of you that some people and businesses will ever see. In a sense, that brochure becomes your identity. So, it will pay off for you to pay particular attention to how “you” look before going out to “meet the public”. You want the brochures you use to be eye catching. Think of a pretty woman in a beautiful designer dress, or a handsome fellow in a snappy three-piece suit. Both of them are eye catchers to others because they look so nice. They stand out from all the rest because of the way they look, and that's the way you want your brochures to attract attention.

Don't be alarmed if you are unable to come up with any good ideas for brochures that are to be used to advertise your goods or services. A good color brochure printing company will be more than happy to help you brainstorm ideas and concepts for your new marketing tools. These professionals have seen many a brochure, and are expert at knowing what would be a good fit for your business needs.

The heading on your brochure is important. Short and sweet, a little catchy, it is often the first thing that people notice about your brochure. Color is important here, too. Remember our analogy above about the well-dressed man and woman? How noticeable to you think they would be if they were all black and white like the picture on a television set from the 1950s? Color will get your brochure noticed!

But, you also want people to read what your brochure has to say as well. The text that is used is also important in the overall function of this marketing tool. What do you want people to know about your products and services? Think up a clever way to express your business using words. Tell the reader a story, or use customer testimonials if you like. If you find your creativity has taken a holiday, the right kind of company will also be glad to come up with some business copy for you.

What is the right kind of company? One that will help you to create a marketing brochure at a competitive price. If you have priced brochures before, and kind of winced at the prices, you are going to be pleasantly surprised when you check out the best of the best in online printing. A bright idea for an advertising campaign can go a long way in the hands of a professional online printing company. Knowing just who your target market is can also help you and the printer to pinpoint a theme that will appeal to the likes and dislikes, the age and the appeal of certain colors of the people you will be reaching with your brochure printing.

Once you have decided on an online company and have gotten the details of your brochure order worked out, it's time for you to just sit back and relax. Your online brochure order will be delivered to you sooner than you probably expected – and often faster than even a local printer could do the job for you!

Designing a Calendar to Promote Your Business

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Wouldn't it be nice to have the ability to promote your business all year long with just one initial investment? You can, you know! Those who have been a part of the business world for a long time know and each year count on the fact that giving out a nice promotional calendar to their customers is a wonderful way for them to keep their business name in a place where people will see it year round!

There aren't many people who can't make good use of a calendar. You'll find that not only will people be quite happy to accept a free calendar from you, they make ask if they can have one or two extra! People usually put calendars in more than one place in their homes, like the kitchen, the office/den, perhaps even the bedroom.

Once they have put their copy of your calendar in place, it will stay there for a year, and will more than likely be consulted quite frequently – perhaps even on a daily basis. For the money you will spend on having a batch of calendars printed, you cannot get a better form of advertising! Compare what you will pay for these calendars with what you may have paid a few months ago for another type of advertising that maybe was read one time, and then discarded.

A custom calendar designed for your business is a great marketing tool. But, don't settle for one of those pre-printed calendars that will have your information over-printed on the bottom! You want your own custom designed calendar! You will find that the
calendar printing service you receive from Dark Horse Print and Design has talented design teams as well as print teams that will help you to design a calendar that will be absolutely perfect for you!

You will be able to design a calendar that uses your own images, for the ultimate in custom designs! You know that no one else is going to have any sort of advertisement with the same photo as yours! Or, Dark Horse has a wide range of all different subjects in their image files, and can work with you until you have found the image that fits your
calendar printing needs. No need to try and look around online for stock photos when you have Dark Horse and their expertise at your service!

It's extremely easy to design your calendar online on the Dark Horse website. You can either upload twelve images, one for each month, or choose from the image categories on the website, which include -

  • Australiana
  • Animals
  • Flowers
  • International Landscapes
  • Landscapes

You'll be able to see a complete artwork proof of your calendar within just 48 hours after your calendar has been designed. Any changes you would like made will be done at no extra charge, as often as needed until it is corrected to suit you! Once this is all done, your calendars are printed, and you will have them in hand with three to five days across Australia!

Creating a Booklet for Your Professional Needs

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How would you like to have a promotional tool for your business that would make marketing quick and easy, inexpensive, and even fun? Create a booklet, either to see or to hand out for free! “Oh, I can't do that,” you might be thinking. “That's an awful lot like writing a book! There's just no way I could manage to come up with enough information to write a booklet!” Don't sell yourself short! Writing a booklet is much easier than you may have been led to believe. And with the assistance of a reputable and professional company like Dark Horse Print and Design, booklet printing has never been easier or more economical! Maybe you are looking for something like a mini catalogue, or something more like an instruction booklet or a newsletter with multiple pages. Whatever style of booklet you end up choosing, Dark Horse can get the job done for you fast, with experienced printers in house and a wide range of binding and presentation options awaiting your perusal for your own booklet. Your binding options are discussed at length on the Dark Horse web site. You should choose either a two colour or a four colour booklet, for Dark House offers colour booklet printing at a very reasonable price. Once you are firm on the subject of your booklet, and have chosen suitable photos for it, then you can concentrate on the design of the booklet and how you want everything laid out. Pay special attention to the cover of your booklet. Often the first thing people will see, the cover should convey the image of your company that you want to present to the world. Nothing garish or silly, which could be misleading to potential customers. The inside pages of your booklet should of course be neat, uncluttered, and informative. Choose the font with care, and make sure that it is readable. Don't make your booklet too complicated. Simple is better, and if you have too many pages included, people are going to mistake your booklet for a magazine! Seriously though, research has shown that the average person reads through a booklet for only a few minutes before putting it down, unless of course they are deeply interested in the information. But the longer the booklet, the less time the average person will spend reading them. The text can be made up of information concerning your business, product, or both, or perhaps instructions concerning your product, or its history. Give the text some thought, for this is the “meat” of the whole booklet. If by chance you already have a booklet design with artwork all done up and ready for printing, we will be happy to offer you a trade discount. Otherwise, you must provide the artwork along with your text requirements, and within 48 hours, you will receive in your email a proof layout of your booklet so that you can see what it will look like, based on your own specifications. You can make changes as often as needed until everything about the booklet is “just so” at no extra charge. Dark Horse will then deliver your booklets to you in 3-5 days anywhere across Australia. A promotional booklet can bring in many new customers for you!

The Power Behind a Brochure

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A brochure is one of the most cost-effective ways to help you to expand your business. Far cheaper in the long run than most types of advertising, brochures are a fantastic marketing tool. You don't need a big advertising budget to be able to afford to use brochures in your business, and you don't have to pay high prices to get a high quality, professional product. Especially when you order online with a brochure printing company like Dark Horse Print and Design!

In the business world, brochures can serve two different functions, depending on how you are planning to use the finished product. You can have a brochure that will attract people's attention. It either has a colour or a headline that catches the eye – maybe both. It makes people want to step over, take it out of the rack, and examine it to see what it's all about.

Some people even call this kind of brochure a “teaser”. It has just enough information about your business to pique the curiosity, and make someone want to know more. It usually includes what is known as a call to action, which can simply be your business phone number, or an invitation to come to your visit in person. This would be an ideal brochure for a new customer or someone passing by who might be interested in what you have to offer.

Or, you can have the kind of brochure that would be perfect for the customers that already know you are in business, but perhaps don't know about everything you have to offer – maybe someone who picked up one of the brochures describe above and took it home with them to read! This brochure is full of facts, would not be suitable for someone who wasn't really familiar with your business, as all the information would more than likely not be given any attention other than a cursory glance.

As a general rule, you don't place an info-packed brochure out for the curious to pick up. You would be defeating the entire purpose of the brochure, unless your literature was placed somewhere that you knew that interested and potential customers might frequent. A good example of this would be a brochure extolling the virtues of your children's clothing store at an indoor playground or gym that attracts children of the ages that are suitable to your clothing lines.

With a brochure printing services like Dark Horse Print and Design, you can have your brochures in hand before you know it! Once you have your artwork requirements settled, and have them in the required file format for printing (or, you can request that Dark Horse help to design your job) you can have an artwork proof emailed to you for your examination. This proof will show you a layout of your brochure. You can change any aspect of your artwork design as often as needed, until it looks exactly like you want it.

Once your brochure layout suits you, Dark Horse Print and Design will print them for you in the quantity you specify, from 250 to 5000. And, maybe the best part of all besides the price, you will receive your order of brochures in three to five days, anywhere in Australia! The excellent service from Dark Horse is professional and reliable as well as fast. You'll want Dark Horse Print and Design to take care of all your printing needs!

For more information on how you can get the best looking brochures on the Internet, go to http://www.darkhorse.net.au and click on 'Brochures'.