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8 Printing Dos and Don’ts for New Publishers

Have you just started a new publishing company? Whether you’re involved with postcards, business cards, or brochure printing, you need to know about the “Do’s” and “Don’ts” of publishing. Knowing which mistakes to avoid will help you get off to a good start.

To ensure success, follow these eight “Do’s” and “Don’ts”:

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Customized Invitations for Your Event

Customized invitations have the ability to add a touch of individuality to your event. No matter what type of event you are planning, invitations that you have planned and designed yourself are unique. They are definitely attention grabbers, and let’s face it – you want the people who will receive the invitations to read them! Often, with the rather generic type of retail invitation that is available in stores today, the recipients do not bother to do much more than glance at the front of the card before tossing it into a pile of junk mail, or worse, into the trash.

Don’t let this happen to your invitations. Put a little of yourself into the design and the copy as well. The friends and colleagues you will be sending the invitation to can’t help but pay attention to such a personalized design. Consider the fact that your invitations are really just the start of your party. They set the tone for the whole affair. Words and pictures, even the colours that are used in these invitations can make a difference in whether or not your event is a hit or a bust.

However, what if you are at a loss for words, and do not feel very creative when the time comes for you to sit down and plan what you want your invitations to look at, and the message that you want them to convey? It is not necessary to feel tempted to run to the nearest store and purchase a supply of boring invitations to use. It is also not a requisite to head to your local “brick and mortar” printing shop to see what their advice to your dilemma would be. This really is not a dilemma at all, for the only thing you need to know how to do is an online search.

An online search? What does that have to do with your problem with the invitations, you may be wondering. It’s quite simple. You are going to use your favourite search engine to find yourself an online printing company. You’re looking for a professional printer who is familiar with, or perhaps specializes in, greeting card printing. This works in your favour, as the more experience the printer has with all the various types of greeting cards, the better job he or she can do on your invitations. If a graphic artist is on staff at the online printing company you choose, so much the better! These professionals can take just the germ of an idea, bring it to fruition with photos or line drawings, verse or perhaps a bit of prose, and add colours to pull it all together.

Customized invitations for your event can be really easy to plan and execute when you work online with a printer. You can upload the photos you want to see on your invitations, see a prototype invitation to approve before printing, or make changes to your invitation right on the printer’s web site. For all of this convenience, you would expect to pay more, but you will be pleasantly surprised to find that having customized greeting card printing done can be very reasonably priced.

Your Self Designed Pre Folders

Anyone who does business presentations knows that a nice looking and well-designed folder can go a long way in helping your colleagues to sit up and take notice of the information you are presenting to them. Though this type of folder is most often seen in an executive meeting, presentation folders are also very usable in all sorts of business situations. The company that takes care of your business card printing can generally print these folders to your specifications.

What does a presentation folder look like? Generally, a presentation folder will contain your company’s name and logo on the outside, as well as any other information that seems essential. These folders are designed to have a refined, tasteful, and professional appearance, which of course reflects well upon your company. The right kind of presentation folder can make you look extremely organized to the other people in your organization. This is definitely a good thing, for there is nothing better for your career than to make a good impression on your peers.

In the business world, image is everything! That is why presentation folders can be one of your best friends. If part of your job is making presentations, you should know that around 90 percent of your presentation is the image you have created for the people who have gathered. That’s right! How you look is more important than the information you have to present. You could have groundbreaking info to share, but if you don’t look sharp and professional, no one is going to pay too much attention to you.

A well-designed presentation folder can serve as an accessory to that executive image you strive to create. What’s more, when you design your own presentation folders, you can make them look exactly the way you want. You have many options when it comes to the design of these key players. What colour to choose, the general design and style, the size, even the type of paper used and the finish on that paper! All of these make a difference in how the finished product turns out.

Where can you go to self-design your own presentation folders? Find yourself an online corporate brochure printing service for the best prices and choice of folder options. Even though the price of a good supply of presentation folders that you design yourself may seem to be a little steep, remember that you usually get what you pay for. These folders will stand you in good stead for some time to come. Remember, they have other business uses beside that of an executive presentation. As they are usually used to hold various papers and documents, these folders will be of use any time you have a situation where you have an assortment of papers to keep up with.

Always make sure you choose a professional printer to help you to get the most out of a presentation folder design. A good printing company will work with your specifications, and in a short time will have your folder order ready to go to work for you and your business.

Your Business Letterhead

What is a business letterhead, and why is it important to your present and future success? A business letterhead is stationary that has been printed with identifying information about you and your business, plus your business logo, if you have one. Generally, a business letterhead lists your business name and mailing address, telephone numbers, including fax numbers, email address, and web site address. All of these can be listed, some as a page header, and some as a footer. The design and placement of this information is, of course, up to the person who owns the company or the person who is responsible for the marketing of a company. All businesses should have an attractive letterhead, along with matching envelopes. Even if you think your own business would never have need of a letterhead, you never know when you may need to write a letter to a customer or supplier. There are times when an email just won't do the job, and these are the times when a letter that has been typed or handwritten on an attractive business letterhead can get the job done with a touch of class. Your business letterhead is your business image. A well-designed letterhead that is neat, yet eyecatching says good things about your business as well as your products. All of the information a potential or repeat customer should need is right in front of them when you make use of a letterhead. The fact that your business even has a letterhead will mightily impress some people, too. A letter written to a customer or supplier on plain paper says nothing about the quality of your products or services, whereas a letterhead can just ooze quality, depending on the type of paper used and the attention that is paid to the design detail. Suppose you have never designed a business letterhead, and are a little unsure as to where you should start. This is when you call upon one of the letterhead printing services that can be found online. These printing services are business oriented, since they are a business themselves. They have ample experience in the best way to lay out a business letterhead and logo in order to help you make the best impression possible on the people and businesses you will be corresponding with by regular mail. Letterhead printing services also can supply you with envelope printing to match your business stationary. Some people may tell you that you can print your own business letterhead stationary with your computer. Unless you are a graphic designer with a lot of time to spare, you will be much better off hiring a professional to do this work for you. Letterhead stationary that is homemade often looks homemade, and this is not the image that you want your business to have. You must use a thicker paper stock in order to print a letterhead that looks and feels like something a business would use, and this paper is notorious for jamming up your printer, especially when you are printing a quantity of sheets. Do a little research and select an online printer to handle all of your business printing needs. You will be very glad you did!

Swing Tags Deliver Your Message

Have you considered the use of swing tags in your business? In case you haven't heard, swing tags are fast becoming one of the most versatile marketing tools available to help you provide needed information about your product to your customers. Swing tags can be trendy or classically basic, decorated or plain, printed on one side only or both sides, in one colour or several, consist of just one page or many. They can be fabric covered or decorated with buttons. The choice is up to you, as you know what would work best for your business.

Swing tags can be printed on various textures and thicknesses of paper, can include line illustrations or actual photos, and can be attached to the product in a variety of ways. The text on a swing tag can be embossed or foil printed.

What would you include on a swing tag? It all depends on your product! If it is a food product, it is common for a swing tag to include a bit of history about the origins of the food, and a few recipes, if applicable. Swing tags for non-food products can communicate a special offer, or just your slogan and logo. They can include instructions for assembly of a product, handling instructions for a product, or can highlight other products your company produces.

Your promotional material is a big part of your marketing. You want to choose something to represent your product that will be eye catching and a little different from the competition. Swing tags can be attached to your merchandise in a way that will best introduce the product to a prospective customer who may have never noticed your company’s offerings before. In fact, a swing tag that contains information that people need and want to know about a product can be a big selling point. A well-designed swing tag that is pleasing to the eye can improve how your product and company are perceived by others.

If you have ever been in a clothing store, you have seen swing tags. They hang from most clothing and include the price and the name of the manufacturer/designer. Now, imagine how much more noticeable these tags would be if they were larger, shaped differently, brightly coloured, or imaginatively designed. Swing tags are a way of communicating with your current and prospective customers as well as advertising your product.

You may be wondering where you can get swing tags. Leave the printing of these up to a professional, as you don’t want your swing tags to look like they were printed on a home computer. The design of the swing tags is important, and it takes a graphic artist to create a tag you will be proud to place on your product. An online printing company that does wine label printing should be able to assist you in the planning and design of swing tags. A swing tag is a little like a wine label in that it tells the customer about the product within the bottle.

When you decide to let swing tags deliver your product’s message, do some online research and find a reputable printer that has experience in doing corporate brochure printing. This will tell you they recognize the importance of business marketing, and can do a wonderful printing job for you.

Advertising With Flyers

If you have a business, at some point you will need to advertise your product or service. This is crucial if you want your business to grow and to be successful. Most people assume you advertise to bring in more customers, but there are several ways to accomplish this. Whenever you have a new product or service, or have made changes to the one you may have advertised previously, advertising is the way to get the word out. Advertising is also a fine way to get people interested in your business who ordinarily may not have paid too much attention to what you are offering. Big corporations have an advertising budget that allows them to spend top dollar on various ways and means of advertising. Billboards, radio and television commercials, magazine and newspaper ads are all quite effective marketing tools, but these types of advertising are normally expensive. A small business, or a business that is just starting out, is usually not able to afford to advertise in this fashion, and the search begins for a way to market the business without the need to spend a large amount of money. Advertising with flyers is one of the least expensive ways to tell others about your business. It is also a very much overlooked method of advertising for some reason, maybe because it is so simple that people deem it as a waste of time and effort. However, flyers are an extremely effective way to get your name and business message in front of a lot of people! Flyer printing can be very reasonably priced, and the return on your investment in having a batch printed for your business can be higher than you might think. You have many options when it comes to using flyers for your marketing needs. You can choose different colors of paper, perhaps to blend in with the colors of your business logo. You may decide on glossy paper, or plain white paper. You can choose to have your flyers include a photo of your product or service. You may want to have both sides of your flyers printed in order to include more information, price lists, hours of operation, etc. You may want to invest in colour flyer printing so you can insure that your flyers are as eye-catching as possible. In order for flyers to work their magic, you must do a little work before you have them printed. You need to know where the target market for your goods or services is located, so that you can plan the best way to distribute the flyers to this area. Distribution is key! If your flyers fall into the hands of people who have no interest in your goods or services, then your flyers will be wasted, as they will probably just be thrown away. Of course you don't want this to happen, so it would behoove you to do your research first. Once you know where you want your flyers distributed, you can either do this job yourself, or hire someone to do it for you. Advertising with flyers is one of the smartest marketing moves you will ever make for your business.

Advertise Your Event with Colourful Postcards

Are you looking for a cost effective way to get the word out about your event? Try postcards for an easily affordable solution to your advertising needs. A professional printing company can do postcard printing at a very reasonable price. A good company will work with you to make sure the finished postcards look the way you envisioned them. Postcard advertising has been going on for a long time. Coloured postcards are very eye catching, and are a perfect way to inform people of an event that is going to take place. However, since the Internet has become so popular, it seems that postcards have fallen out of favour with business owners. You can be the one to bring them back by taking advantage of their economical usefulness. Do you remember the days when you would get postcards in the mail from family and friends who were on vacation? It was always a little thrill to see that glossy, colourful card in your mailbox. People are not as apt to send postcards while on a trip nowadays, so when your postcard arrives in the mailbox of those that you want to notify of your sales event, they definitely won’t be tossed into a trashcan! Those postcards will be read avidly, and even set aside until the event date. You don’t have to open a postcard like you do a letter, which makes it almost impossible to ignore them. If you are advertising a sales event that will take place at your business location, you could offer everyone who brought their postcard in on the day of the event a discount that the general public would not receive. By getting the postcards back into your hands, you would be able to determine the success of your mailing campaign. What should you put on a postcard that is going to be used to advertise a sales event? On the front, a full colour photo of one of your products would be quite suitable, especially if it is one of the products that is going to be included in the sale. However, use your imagination, and come up with a photo that ties in with the theme of your business. Try to choose a full color postcard printing online company who has a graphic designer on staff. This professional has had training in how to lay out photos and use colour and text to their best advantage. They will be happy to assist you in choosing the best design for the front of your postcard. On the back of your postcard, you want the pertinent information for your event. The location, plus the date and time is mandatory. A line or two of catchy text that is relevant to your business and the event would be perfect to keep recipients of the postcards a bit curious as to what you have planned for the event. Purchasing postcards online can save you both time and money. When you go to the website of a printer you are considering, see if you are able to upload photos and text onto a template. If you want to stop there, and let the printing company do the rest of the work needed to customize your postcards, you can. Full colour postcards can aid you in your marketing efforts at a price that even the smallest business can afford.

Boost The Attendance At Your Exhibition With Custom Postcards

Are you organising an exhibition or event in your city? If so, you will want to make sure that people know about it! While you could take out a classified ad in the local newspaper, or book a 30 second ad spot on a local radio or television station, these options can be expensive. Would you like to know a way you could reach hundreds of people at a fraction of the cost these other options would cost? Custom postcard printing is a wonderful way you can boost the attendance at your exhibition for a very reasonable cost indeed. When you purchase printed matter such as postcards in bulk, your total mailing price, including postage, is always going to be less than sending a business letter. And, since postcards can be mailed for less than a letter, you can work with even a limited budget to get the word out about your exhibition. Take the time to work out exactly what you want to say on your postcards, and do remember that you are working with a limited space! You'll want to mention the date and time, as well as the address where the exhibition will be held. You may want to titillate the prospective attendees by mentioning a special theme. For example, if your exhibition is of antique automobiles, a sentence hinting at the year, make and model of a particularly rare car may bring in antique car buffs from miles around. Custom postcards are an incredible marketing tool. Since they are customized, the photo on the front of the card can be of anything you like. Take advantage of this, and use a photo that will represent your event in a positive way. You also have the option of customizing a postcard according to the individual who will receive it. Just their handwritten name, along with something on the order of “Hope to see you there!” and your signature adds a personal touch that can really impress people. It makes them feel as if they have been singled out, and will certainly serve as an invitation to your event that they really can't ignore. Your postcards need to be attractive and eye-catching. Full color postcard printing is not really something you want to do yourself. You will need quite a few postcards in order to do a mailing on the scale that you will need to inform people about an exhibition or event. You will be much happier if you allow a professional printing company to do the work for you. People will judge the group who is sponsoring the exhibition by the quality of these postcards, and professional printers have experience with graphic art and design, plus the capability to quickly complete your large order and send them out to you with the utmost speed. Your exhibition or event is sure to be a success when you make use of custom postcards to inform and invite those who would be interested in attending.

Choosing A Supplier For Your Printing Needs

How should you choose a supplier for your printing needs? What do you look for when choosing a professional printing company? A lot depends on what you are having printed. It isn't unusual for a company to use more than one printer to fulfil their printing needs. Just like people, some professional printers specialize in certain types of printing. What you are looking for in a printer is a place that will give you a good quality job at a decent price that you can afford. Often, different printing companies will use different kinds of printing equipment. If you want to make sure that a printing company you have in mind can do the type of printing that you are in need of, you can ask to see samples of work they have done before. This will tell you what you need to know about the company's graphic design department. If by chance they seem hesitant about letting you see any samples, this is proof positive that they don't have the design skills they should have. Any time a company is proud of their work, it shows. Whether you are looking for a good printer capable of envelope printing or perhaps greeting card printing, you want a company that is willing to work with you on getting your design just right. Will they help you choose the font and font size that looks best? Can they take your photos or graphics and arrange them until they fit properly on your flyers or calendars? Are you required to do the printing setup, or will the printing company do this for you? All of these things may seem trivial, but they can save you a lot of time. And as you probably already know, in business, time is money! Does the printer try to sell you extras that you really don't need? Has he or she explained to you that if you really are looking to save money on your printing needs, printing in one colour is cheaper and faster? Or does your printer just go ahead and plan to do all of your work in the more expensive colour ink? Will the professional printer you have tentatively chosen be able to finish the printing job or jobs you have planned in the time frame you will need them in? Of course, you should take into consideration whether or not your printing job is an easy or a not-so-easy job. On the other hand, you don't want your job to be rushed! The quality of the printing may suffer quite a bit if the printing is done too fast. Don't take that chance, whatever you do! To sum up, choose a professional printing company by the quality of the print work they can accomplish, and the time frame that they can accomplish it in. Make sure they can work with you and any design you have planned, and will have no trouble with any graphic or photo files you want transferred to your work. Get samples from any of the printing companies you have questions about. Make sure you will be receiving quality work, for your printed material is what represents both you and your business to your customers.

Creating A Newsletter For Your Organisation

Have you given any thought to how much a newsletter could benefit your organisation? You may already send periodic emails to your members, keeping them abreast of what is going on with your group or cause. Think of what a newsletter, printed with the same high quality you see with most colour brochure printing could mean to your members.

You can do a lot more when working with a professional printer to make a paper newsletter that is delivered through the regular mail than you could ever do with an online newsletter. This is not meant to disparage the talented men and women who do such a fine job of graphic design with a computer. Their online newsletters can be true works of art. In fact, the professional printer you choose to print your newsletters for you on a regular basis also uses his or her talents in graphic art to design and create your finished product, so you are sure to be more than pleased with the results.

“Why not just print them myself on my own printer?” you may be thinking. Once you add up the costs for your ink, paper, and the time it takes you to design and print a few hundred newsletters, you will see that it is usually much more reasonable to have a professional do the job for you. Plus, when you work with a printing company that promises you the best possible price, as well as design help, you'll come to the conclusion that you are really getting quite a bargain. You can even take advantage of their label printing services to help you with the task of mailing your newsletters.

Your organisation needs a newsletter with a purpose, so in the beginning, you should decide just what your newsletter will contain, and how often you will want to come out with a new issue. Do you want to include stories from members, news from the staff, a calendar listing of what will be happening with your group for the next six months, or a potpourri of engaging snippets of interesting and relevant news, interspersed with photos that could tell a story all by themselves?

Once you have decided on the contents of your snail-mail newsletter, it's time to start checking on prices with professional printers. Don't hesitate to do some price comparisons online! Often, the choice of an online printing company is a smart choice for your organisation's budget, as well as the newsletter itself. When you are able to save money and get your printing done in a quick and efficient manner, your organisation will look splendid in the eyes of the community.

The group who is in charge of the newsletter will be able to add so much that will be of interest to those who will be receiving it in the mail! You may find that there is a clamour of recognition for your organisation as the newsletter gets passed from person to person and read and re-read. More people than ever will know of the existence of your group, and you may even welcome some new members as a result of this newsletter.