What makes a marketing campaign both unforgettable and effective? Marketing campaigns that stick with consumers are the kind that offer a link or bond of some kind between the company and their clientele. Great marketing campaigns appeal to the emotions of their audience, with humour ranking high on the hit list. A marketing campaign needs to be transparent, honest, effective and affecting, but how do you go about doing so? Here's 5 top tips that will help you build a great campaign:
Tag Archives: poster printing
5 Ideas to Promote your Charity or non Profit Organisation
Charity organisations and events are amazing ways of raising money for worthy causes, but what about the up-front costs of advertising and promotion? You're likely not going to have a lot of money to work with so competing on the same playing fields as companies with money to burn is unlikely to gain you any notice. You need to put your promotion efforts where people are going to see them with minimal money spent but an air of authenticity. To help you get a good turnout and get noticed, here's 5 ideas for promoting your charity or non-profit organisation:
5 Job Ideas (Work Prospects) for Graphic Designers
Graphic design is a blanket term that applies to any manner of artistic and professional communication media. A graphic designer is responsible for the visual impact of the thing that they are trying to sell, be it a poster or website. To the layperson, graphic design may simply conjure ideas of pictures on a page, but the graphic designer's job is to organise every component of the visual aesthetic, including (but not limited to) illustrations, photographs, info-graphics and the font, size and placement of text. From book printing to websites, graphic designers have a hand in every creative industry. So if you're looking for a new direction to take your skills, here's 5 prospects to think about:
6 Creative Ways to Promote Your Business
The use of brand names, logos and motifs has become an accepted way to promote business. Perhaps yours is a small business or non profit organisation with a limited budget. All that’s needed is something different to catch the eye of the public. Be creative with your next promotional campaign by using some of these ideas and find an online printer that offers a booklet and flyer printing service.
1. Raffles
Rafflesare a great way to promote your business and an accepted form of fundraising for charitable organisation. A successful raffle campaign could start with the following steps:
Find a worthy cause – your local school, library or community group may be in need of assistance. Approach the committees and discuss your ideas.
Find sponsors – ring around the businesses in your area. You will be pleasantly surprised at how easy it is to invoke community spirit if you have the right cause.
Raffle books printed – once the prizes have been guaranteed you can take the steps to get the raffle books printed. If you don’t have a local printer that wants to support your effort there are great deals offered from online printers.
Distribute raffle books – call on friends, family and staff members to take books home to sell. Approach local businesses and schools but remember to keep some aside to have handy at the shop counter.
Celebrate the day when you announce the prize winners – have flyers printed so people know at a glance about your raffle and when it will be drawn. Combine this day with a product sale or use it as a way to draw attention to your store.
2. Flyers
Flyers can be used for sales or special promotions. They are a cheaper alternative to brochure printing and can be distributed in letter boxes throughout the neighbourhood or left at various shops and businesses around town.
Promotion is all about telling the public about your products or services. A simple flyer may be all you need to give your business a lift.
3. Brochures
When you have a lot to promote, perhaps an end of season sale for instance go that extra mile and have some brochures printed. Brochure printing works best for getting your business noticed if they are produced in colour.
4. Posters
For your window front are a great way to publicise your business twenty four hours a day. This takes the advertising from inside your shop front so that people notice you outside of business hours as they walk past your shop. Poster printing can be quite inexpensive when used in conjunction with other printing jobs.
5. Stickers
Think of a catchy slogan and hand out stickers with your logo or brand name every time you make a sale. Car bumper stickers give additional exposure. We can all attest to waiting at the lights and reading those slogans on the back of those cars in front.
6. Calendars
Don’t limit calendars for January to December. Financial year calendars can be useful for businesses too and make a nice gift while advertising that mid year or 30 June stock clearance sale. Post these to your valued customers or keep them handy at the counter to hand out with any of those larger sales.
The opportunities available for successfully promoting your business are within easy reach. A bit of thought and planning or maybe some brain storming with staff members and in next to no time your promotional campaign may well be set for the year ahead.
For more creative methods to promote your business and for all your printing and design solutions, the expert team at Dark Horse are ready to assist you and your project so contact Dark Horse today.
Poster Ads Get Noticed by Everyone!
If you have been brainstorming lately, trying to figure out an effective way to advertise your business that doesn't cost the earth to start up and maintain, then you need to consider using posters as advertisements. A great place to go when you are planning your poster printing is Dark Horse Print and Design. Not only is Dark Horse staffed by experienced printers and graphic designers, they will actually help you to design your poster to insure that it is as professional as possible. This assistance is included in the cost of your poster order!
Advertising on the Internet is one of the first things that people consider now days when they need to get the word out about their business. And, while Internet advertising can be a very good thing, and can bring in a host of new prospects, have you ever stopped to think about how many people in this world do not have access to the Internet?
What's more, a survey conducted among people who do not have a computer and/or the Internet in their homes reveals that 89% of these people do not want the ability to access the Internet from their home. They cite many reasons, from having Internet access at work, to not caring one bit about anything to do with computers or the Internet!
What this means is that what some term the “old fashioned” way of advertisement is more important now, as you are missing an entire segment of the population when you advertise online only. And, if you want to really get noticed, poster ads are definitely the way to go. Posters have always been a way to communicate with people that are readily noticed, and get the job done! Their size alone is eye-catching, but when combined with the proper graphics, font, and colours suitable for your business, you couldn't ask for a better form of advertising!
When designing your poster, you want to make sure that it is informative, and that the information is quite clear, with no ambiguity. What good is it to go to the trouble and expense of designing a poster if no one can understand what you are trying to say? A clear and clever slogan is one thing, while a caption that misses the mark in stating what you mean is not going to attract very many customers!
Use familiar words and phrases, or perhaps even a metaphor to get your message across to the largest audience. Whatever kind of business or product you are advertising, make it friendly and approachable. Don't expect a poster to pull in very many customers if it makes them feel as if they are going to have to learn something new in order to be able to take advantage of what your business or product can offer them.
Allow your poster to draw people in by building a connection with them. That sounds a lot harder than it actually is! Make sure that the message that you decide to put on the poster is one that passers-by can identify with, as long as it still relates to your business. Let's say that your business has to do with flowers and floral design. Everyone, no matter what their background, will more than likely host or attend a function at some point in time where there will be a need for flowers. By putting your business name in the public eye, along with suitable graphics and a phrase like, “Flowers say what words fail to” or something similar, you have identified with perhaps 75% of the people who will view your poster. And, while not all of these people will become your customers, suppose each one passes you business name along to two other people who do? The sky is the limit with poster ads! That's why you shouldn't settle for just any poster printing services
when the professionals at Dark Horse Print and Design will be happy to work with you to ensure you have a poster and poster design you are satisfied with. With their standard three to five day turnaround, you'll have those posters sooner than you expected, no matter where in Australia you live!