Tag Archives: postcard printing

3 Ways to Spread Good News

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When we have a piece of good news, we want to shout it from the rooftops. Perhaps it's a pregnancy, a birth, an engagement or a wedding. Whatever the news, our desire to tell our friends and relatives has meant that for generations we've been coming up with new and exciting ways to let people in on our joy. In the modern world, it's confusing to know just how to deliver the message. While an email is probably the most practical, some things just need a little more celebration, perhaps something you can hold, display or stick on the fridge. Whether your method is greeting card printing or messenger pigeon (we really hope it's not the latter) we've got three contemporary ways for you to spread whatever joyous news you'd like to share. Continue reading 3 Ways to Spread Good News →

4 Ways to Tell the World About Your Business

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The world we live in today is crowded. It's crowded with people, crowded with things, crowded with cars and crowded with businesses selling every product and service you could possibly think of. Because of this, sometimes you need to shout to be heard. The only way to get ahead is to make sure that your voice is more consistent, more persistent, and more ubiquitous than the voice of your competitor. But it's not just about shouting louder. It's about delivering the message in the right way, to the right people. There are thousands of ways to promote your business; everything from radio advertisements to business card printing, and the methods you choose should be relevant and appropriate to your offering. Here are 4 ways you might like to consider telling the world about your business. Continue reading 4 Ways to Tell the World About Your Business →

3 Different Ways to Design Greeting Cards

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There are many options in these days of electronic media for designing your own greeting card. For those with an inbuilt artistic flair this can be an easy task but for the rest of us we may need help from the experts. Certainly for the greeting card printing it is best to go with a professional printer especially if the cards are to be used for business purposes.

Greeting cards can range in style from formal to casual. The tone may be a serious message along with a special thank you to show appreciation for your customer’s patronage or they may be light hearted with a humorous undertone. Whatever the occasion make sure the message is portrayed in the most professional way.

Design your own card

A great solution if you are creative and artistic enough is to design your own greeting cards. If you are also computer savvy, produce the design electronically ready to submit to the printer. All you need to do is come up with a unique theme then use a painting software program to draw your idea. Add colours and background tones to bring the card to life.

Text can easily be placed anywhere on the front cover and for a message inside the card. Use the back cover to promote your business, add a footnote or your return address.

Search on line

There are many free software programs available on line offering templates for pre-designed greeting cards for every occasion. From Christmas and seasonal greetings to letting your customers know you have moved a greeting card is a simple yet effective way to keep in touch.

Digital scrapbooks have hundreds of ideas for greeting card designs and messages. Clipart has an extensive library of artwork that can be downloaded for free. The only difficult thing here is deciding on the image that’s right for your greeting. The use of photos can make the design process easier.

Use a graphic designer

Printing companies will be happy to work with you to create a design from your own idea or have the graphic designer do the whole thing for you from scratch if you are not sure what you want or where to start. Graphic designers have studied for many years to become adept in their chosen field, it stand to reason they know what they are doing better than you.

Greeting cards are a novel way to show your appreciation to your customers or simply keep in touch. Using a reputable company to produce your card for you, need not be overly expensive. You can help the process by coming up with your own idea to let the designers build on. Do as much of the preparation and layout as you can before presenting the concept to a professional printer for added savings. Designing is not for everyone though, so be sure to seek help when you need it, with the design and final printed copy.

4 Promotional Ideas for Brand Name Printing

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Getting customers to sit up and take notice of your business can be as simple as putting the best promotional ideas into practise. Develop a theme for your brand name and use it to promote your business on everything from envelope to postcard printing. Here are four ideas to get you started.

1. Photo Posters

Bring the brand to life using photo posters. Save on design costs by having a photo ready to be enlarged. Use photo posters to decorate your shop or office space.

Posters can be used to advertise a sale or upcoming event. Take pictures of the products and bring them to life. Hairdressing salons could use photo posters with before and after shots. A photo enlarged and reproduced to high standards gives a quality look to the poster which will say much about your business.

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Customised Invoice Books and You

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The invoices for your company are nothing to take lightly. Anytime you send a bill to one of your customers for monies owed, you want it to have a professional look. Nothing is worse than a hand-written invoice that is unreadable to the point where it looks as if it were written by a kindergartener!

Did you know that this is one of the main reasons why some businesses have turned away from the good old-fashioned invoice book? They certainly need to be able to read their own invoices in order to keep their accounting up to date, because when this is impossible to do, they lose money every time. In order to try to counteract this, businesses have turned to creating and tracking their invoices on a computer.

There is nothing inherently wrong with using computers to keep track of your invoices and payments. Most of the time, it works pretty well if the person doing the work is computer literate. But, what happens if this person inadvertently presses the delete key, and there is no backup? What if there is a power outage, and three hours of work is lost? Or, what if the hard drive goes bad on the computer that is used for doing invoices? How in the world would you recover all of that lost information? It’s possible that your invoices would be gone for good, and that spells bad news for your company.

In the business world, it’s always a good idea to be just a little bit different. The use of a customised invoice book would certainly make your bills stand out. Just imagine the attention each individual invoice would get by the person who received it! A handwritten invoice in this day and time makes people sit up and take notice, and this extra attention may well mean that your invoices are paid in full faster.

What does a customised invoice book look like? It depends upon what your business is. However, it’s safe to say that most of the savvy business people who wouldn’t use anything but an invoice book will include their logo, address and telephone number(s), invoice numbers, and perhaps some other information that would be specific to each individual business.

You want your invoices to look professional, as this reflects positively on your business. As some of the customised invoice books that you can order from label printing services online have a carbon or carbonless method of transferring whatever is written on the top copy of the invoice onto the other one or two copies, you’ll want to make sure that you press down firmly when writing. It is understood that you want your handwriting to be as clear as possible in order for this type of invoice to work well for you.

How can you go about getting your own customised invoice books? Get in touch with an online printing company of the type that is good at postcard printing as well as all the other types of printing that are needed in the business world. If you have had a customised invoice book in the past, and still have a blank invoice, a good printing company can reproduce this for you if you are satisfied with how it looks. The main thing is to make use of your customised invoices so that your business flows smoothly.

Advertise Your Event with Colourful Postcards

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Are you looking for a cost effective way to get the word out about your event? Try postcards for an easily affordable solution to your advertising needs. A professional printing company can do postcard printing at a very reasonable price. A good company will work with you to make sure the finished postcards look the way you envisioned them. Postcard advertising has been going on for a long time. Coloured postcards are very eye catching, and are a perfect way to inform people of an event that is going to take place. However, since the Internet has become so popular, it seems that postcards have fallen out of favour with business owners. You can be the one to bring them back by taking advantage of their economical usefulness. Do you remember the days when you would get postcards in the mail from family and friends who were on vacation? It was always a little thrill to see that glossy, colourful card in your mailbox. People are not as apt to send postcards while on a trip nowadays, so when your postcard arrives in the mailbox of those that you want to notify of your sales event, they definitely won’t be tossed into a trashcan! Those postcards will be read avidly, and even set aside until the event date. You don’t have to open a postcard like you do a letter, which makes it almost impossible to ignore them. If you are advertising a sales event that will take place at your business location, you could offer everyone who brought their postcard in on the day of the event a discount that the general public would not receive. By getting the postcards back into your hands, you would be able to determine the success of your mailing campaign. What should you put on a postcard that is going to be used to advertise a sales event? On the front, a full colour photo of one of your products would be quite suitable, especially if it is one of the products that is going to be included in the sale. However, use your imagination, and come up with a photo that ties in with the theme of your business. Try to choose a full color postcard printing online company who has a graphic designer on staff. This professional has had training in how to lay out photos and use colour and text to their best advantage. They will be happy to assist you in choosing the best design for the front of your postcard. On the back of your postcard, you want the pertinent information for your event. The location, plus the date and time is mandatory. A line or two of catchy text that is relevant to your business and the event would be perfect to keep recipients of the postcards a bit curious as to what you have planned for the event. Purchasing postcards online can save you both time and money. When you go to the website of a printer you are considering, see if you are able to upload photos and text onto a template. If you want to stop there, and let the printing company do the rest of the work needed to customize your postcards, you can. Full colour postcards can aid you in your marketing efforts at a price that even the smallest business can afford.

Boost The Attendance At Your Exhibition With Custom Postcards

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Are you organising an exhibition or event in your city? If so, you will want to make sure that people know about it! While you could take out a classified ad in the local newspaper, or book a 30 second ad spot on a local radio or television station, these options can be expensive. Would you like to know a way you could reach hundreds of people at a fraction of the cost these other options would cost? Custom postcard printing is a wonderful way you can boost the attendance at your exhibition for a very reasonable cost indeed. When you purchase printed matter such as postcards in bulk, your total mailing price, including postage, is always going to be less than sending a business letter. And, since postcards can be mailed for less than a letter, you can work with even a limited budget to get the word out about your exhibition. Take the time to work out exactly what you want to say on your postcards, and do remember that you are working with a limited space! You'll want to mention the date and time, as well as the address where the exhibition will be held. You may want to titillate the prospective attendees by mentioning a special theme. For example, if your exhibition is of antique automobiles, a sentence hinting at the year, make and model of a particularly rare car may bring in antique car buffs from miles around. Custom postcards are an incredible marketing tool. Since they are customized, the photo on the front of the card can be of anything you like. Take advantage of this, and use a photo that will represent your event in a positive way. You also have the option of customizing a postcard according to the individual who will receive it. Just their handwritten name, along with something on the order of “Hope to see you there!” and your signature adds a personal touch that can really impress people. It makes them feel as if they have been singled out, and will certainly serve as an invitation to your event that they really can't ignore. Your postcards need to be attractive and eye-catching. Full color postcard printing is not really something you want to do yourself. You will need quite a few postcards in order to do a mailing on the scale that you will need to inform people about an exhibition or event. You will be much happier if you allow a professional printing company to do the work for you. People will judge the group who is sponsoring the exhibition by the quality of these postcards, and professional printers have experience with graphic art and design, plus the capability to quickly complete your large order and send them out to you with the utmost speed. Your exhibition or event is sure to be a success when you make use of custom postcards to inform and invite those who would be interested in attending.

Using Postcards To Announce Special Offers

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Who doesn't enjoy receiving a postcard in the mail? Usually, the only postcards that we see in our mailboxes are those we get from friends who are on holiday. Beautifully colored photographs of palm trees, flowers, and other scenery can brighten our day, and make us wish we were on holiday ourselves! If you have thought about doing some marketing for your business, perhaps you have looked into the use of calendars, brochures, or flyers, but decided that the price for the number you would need was more than you wanted to spend right now. Yet, you have a special offer coming up, and really wanted to get the word out about it to any prospective customers. It's such a distinctive offer, and you only are able to do this once a year. However, not to many people know about it. You are just sure that with some advertising to announce this special, your sales would do very well. Have you thought about another option? How about using business-themed postcards? Not everyone thinks of using this lower-cost option, but the results from a mailing campaign can be very interesting as well as profitable. Postcard mailings can save you money, too. They are smaller than fliers or brochures, so they are less expensive to mail. They require no envelope, either, so are quite efficient. Efficient because postcards are just like mini classified advertisements. They get the message across in a few words. People much prefer to read short blurbs that long, involved sales letters. Using postcards to pass along your message to both your current and potential customers will be a snap for you. The only thing you need to do is make sure that the postcards you choose are colorful and eye-catching, yet customized so that they will represent your business in a distinctive way. It's a good idea to consider the use of color postcards printing popularity. Choose the photo that graces the front of your postcards with care. It should also reflect your products and services in some way. Postcards get to their destination faster than other types of mail, which means that you can expect results from your mailings just a few days after they have been sent out. Whenever you advertise in the newspaper or on a television commercial, those who are your business competitors know exactly what sort of sale or announcement you are telling the public about. A postcard that will go directly to its intended recipient is a more personal way of communicating with your customers, and it also allows you to stay a step or two ahead of the competition. The best place to find postcards to use for business purposes is an online printing company. A search will reveal many professional printing establishments that offer postcards as well as other printables. If by chance you are unsure as to how you want to lay out your postcards, choose a printer who is willing to give you advice on how to express yourself succinctly on your cards. Choose the photo that graces the front of your postcards with care. It should also reflect your products and services in some way. The best way to approach postcard printing is to imagine what would most interest your customers, and go from there.

Postcards are Perfect for Promoting Your Business

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If there was one off-line marketing strategy that business owners should take advantage of, it's the use of postcards. Yes, customized postcards! Why are postcards such a great way to promote a business? You'll find that people enjoy receiving even a simple postcard that is addressed to them in the mail. In these days of email correspondence, it is rather nice to get back to the “old fashion” way of communicating!And, since it isn't enclosed in an envelope, any message you write on the outside is sure to be seen, not only by the intended recipient, but more thank likely by other people while the postcard was making its way through the mail system. Of course, you want a good-looking postcard, and one that will be eye-catching as well. Colour is a given; though a black and white custom postcard would get your message out to those you mailed it to, it definitely wouldn't stand out like a lovely coloured postcard. If you are looking for a business that does an absolutely spectacular job on customized postcard printing then look no further than Dark Horse Print and Design, which some business owners consider the best printing and graphic design business in all of Australia. Dark Horse is quite experienced in the art of creating custom post cards, and will be more than happy to help you to design postcards that will suit your needs beautifully. All you really need to do is give them some idea of what you want to see on the card in the way of what type of paper, the graphics and colours, and what size you would like. Just a hint – the standard A6 card size does seem to be the most popular. Of course, you'll receive an email within 48 hours after you have turned your order in to Dark Horse that will contain the artwork, or proofs, of your postcard. Study these carefully, and make sure that the postcards look and say exactly what you want. If by chance they do not, Dark Horse will cheerfully do alterations on them as many times as it take to get the postcards just the way you want them to be. The fast turn around time that Dark Horse provides will absolutely amaze you, as their prices will, too! They will have your postcards printing soon after your order goes in, and they will be shipped to you in 3-5 days. There will be no hidden charges on your post cards. All of the prices at Dark Horse include GST, plus design and delivery to anywhere in Australia. Advertising your business with post cards is highly cost effective, and can make quite a difference in your customer numbers! You can get an idea of this quite easily by adding a coupon code on each postcard, then see how many of these have been used. Postcards can be just as effective in advertising your business as a television advertisement – for a much lower cost!