Tag Archives: Magazine Printing

The Benefits of Promotional Magazines For Businesses

Because there is so much advertising around us, people are becoming more and more immune to its effect. Where once, a flyer in the letterbox would attract attention, now it has to fight for a showing among twenty others just like it. Quite literally, the message is getting drowned out by the quantity. This is why businesses need to get smarter with their marketing content. They also need to get smarter about the way in which they present it. More and more businesses are taking to magazine printing as a means by which to speak to consumers. Not only that, but they also publish content in a variety of forums, to keep their approach fresh.

What Makes a Good Promotional Magazine?

Firstly, let's talk about what a good promotional magazine is not. It's not a catalogue. It's not a flyer dedicated solely to extolling the virtues of your particular service. It's not just another chance to spin the company line. A  good promotional magazine is a publication that is packed full of relevant, interesting content tailored to the interests of your particular demographic. It is well-written, well-researched, and provides people with something for nothing - good information. If, for example, you run a business specialising in health-food products, your promotional magazine might include stories on athletes, on yoga, healthy living and new exercise and meditation techniques on the market.

Why Should My Business Produce One?

Because giving people interesting information for free makes them feel good. Good feeling, in a marketplace where there are a lot of weary consumers, equates to brand loyalty and increased sales. Also, you can advertise as much as you want for free - it's your magazine! Producing a magazine on topics related to what you offer establishes you as a leader in the field. It means you can have a voice, an authority and a loyalty with the people you want to retain. You can bring on board as clients, customers and consumers.

How to Do It

Depending on your budget, your limitations and the scope you want to cover in your magazine, you can either outsource to a marketing agency or produce the magazine in-house with the help of a copywriter or copywriters. The main idea is to produce something that not only reads like a quality magazine, but looks professional and authoritative.

Printing and Distribution

In terms of printing, most booklet printing companies will have the capacity to print your magazine. If you enlist the help of a company you've already worked with to get business cards or flyers printed, you may be able to organise a package deal. When it comes to distribution, send it to all of your existing clients, your database and people you would generally market to. Once people start to realise that your magazine is worth a read, your content, and your message, will start to spread!

4 Steps to A Killer Gig Poster/Flyer

Somehow, good music and concert flyers always seem a darn sight cooler than posters for just about anything else. Although they are essentially mass advertising, a good gig poster never seems contrived or corporate, and in fact seem more like art, perhaps because music itself is an art form. That being said, it is possible to make an unsuccessful gig flyer, so we've worked out a few tips for getting quality promotional material out there from start to finish in four easy steps, from the conceptual stage all the way through to the flyer printing and distribution stages. Continue reading 4 Steps to A Killer Gig Poster/Flyer

5 Essential Ideas to Include in Your Newsletter

Newsletters are one of the least expensive yet most effective public relations tools available. Regular magazine printing and distribution can increase sales, create awareness of your business and bring traffic to your website.

Creating a newsletter also keeps your regular customers in contact with you and helps build credibility for your business. Once that trust is built, there is a good chance that they will buy something from you rather than from your competitor.

The trick to writing a perfect newsletter is to be subtle about the true purpose of the newsletter, focusing instead on delivering an entertaining read to the recipient. You should also consider the amount of time the recipient will take to read and understand your message.

People are always looking for information but they often don’t have or want to spend much time reading every detail of a magazine or newsletter. Since time is of the essence, you should design and arrange your content in a way that is easy to read and understand.

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4 Tips for Better Brochure Printing

If you’ve taken the time and trouble to produce the written material for a brochure, be sure to follow through with a quality printed product. A sub standard brochure could reflect poorly on your business so using a professional brochure printing service will go a long way in contributing to your image. Brochures are a fantastic marketing tool for promoting your business or advertising a coming sale. They can also be used by neighbourhood groups and non profit organisations by advising what is happening in the community. Continue reading 4 Tips for Better Brochure Printing

4 Options for Creating a Newsletter

Newsletters of yesteryear seem dull and monotonous when you look at all the options available today to create a newsletter that is vibrant, colourful and maybe that little bit different from the rest. A colour booklet printing style for your newsletter that is professionally produced need not be expensive if you use the same format and the same printers each time.

The content of the newsletter will depend on the nature of your business and ability to write about what you know about. Before you get busy with the wording there are other things you need to take into consideration. Have a look at these four options for creating a newsletter.

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5 Reasons Why a Newsletter can Benefit Your Business

Newsletters are an interesting way to inform your customers of developments within your company and your industry. While it is advisable to steer away from the obvious advertising campaign, writing a monthly or quarterly newsletter that is unique and relevant to your customers can be a worthwhile promotion for your business. Sourcing an online printer about booklet printing can turn your ideas for a newsletter into reality.

1. Familiarity

Customers receiving a regular newsletter feel that they are part of your business or organisation. If the newsletter is well written it will be something to look forward to each month. You could even start a topic and cover different areas over a series of publications giving the readers a sense of anticipation for what you may have to say next time.

Continue reading 5 Reasons Why a Newsletter can Benefit Your Business