Envelopes as we know them have been around since the early to mid 1900s. Nowadays, the basic white, business size envelopes of today are pretty close to the original model. The main difference is that they have branched out into many shapes and sizes. You can purchase envelopes that are coloured, plain, windowed, and made of different types of paper. You can also purchase envelopes that have had information printed on them in a wide range of coloured inks.
Companies that do envelope printing also can print them with a business logo on the outside. This option is becoming more and more popular as professional business owners discover just how effective it can be to use envelopes that are printed with their logo. They find that their mailings bring results that are more positive when they use these logo envelopes as opposed to plain white ones.
Almost everyone has had the experience of opening his or her mailbox and taking out a handful of mail. What is the first thing most of us do? We flip through the mail, stopping when something catches our eye. And, what is it that usually causes us to stop and pay attention to the mail we are holding in our hands? That’s right, a cleverly designed logo on the envelope. Distinctive colours can play a role in this attraction, but often a plain black and white logo can be quite eye catching.
Often, the piece of mail that we notice in this manner is the first piece that is opened. Team a good logo envelope with matching letterhead stationary, and you have a winning combination. The person’s interest, first stirred by the design on the envelope, is now transferred to the stationary inside, and the message that is on it.
A good logo envelope is not very difficult to design. If by chance you already have a business logo, you’ll want to include it on both your letterhead and your envelopes. This way, you have a matching set, which can go a long way towards promoting a professional, businesslike image. If your business is a new one, and you do not have a logo as of yet, you’ll want to look into having one designed for you. Choose a printing company that can help you to design a logo. Any sketches or ideas for a logo you may have come up with will gladly be taken into consideration as you work together to come up with a logo that suits both you and your business.
Remember, your logo represents your business. It will be what comes to mind for most people when your business is mentioned to them by someone else. You definitely want it to appear as professional as possible for this reason. A logo that isn’t professional is not going to perform on your business envelopes as you had hoped. It won’t make your business look professional; indeed, it will make it seem quite the opposite.
Are you using logo envelopes for your business mailings? If not, you are missing an opportune chance to have your business make a favourable impression on whoever sees that envelope. Choose an envelope printing company that can help you to design a logo for your envelopes that represents your business properly.