- Work On Your Approach
Clients are everything. Sometimes it can be difficult to see where your business can grow. It can be equally as difficult to expand your client base, but we've put together the following list which will hopefully help you master the art of attaining new clients.
It’s all about the customer
There is no doubt that it is easier retaining customers than seeking out new ones. That said, for a business to grow and be successful, it needs to increase its client base. If your business has reached a point where it could use more customers, then the first thing you need to do is to put your customers first. What this means is that in all the marketing that you do, from flyer printing to revamping your website, you need to focus on the customer and not on your business.
Gain customer confidence and dispel distrust
Perhaps the reason you do not have the client base that your competitor has is because you have not clearly communicated the advantages of doing business with you. Make it your number one priority to gain customer confidence because any indecisiveness, skepticism, indifference or confusion spells trouble for a business. Project instead an image of experience, quality, good service and dependability. You can do this by offering guarantees and providing customer reviews and testimonials.Continue reading How to Expand Your Client Base
The use of printed flyers as promotional material has become common practice in recent years. It is an effective way to let your customers know about upcoming sales and events. The cost of flyer printing can be quite affordable too if you use an online printing company.
Some of the businesses that might look to using flyers in their promotional campaigns are listed below but no matter what your trade or industry, there is sure to be a time when a printed flyer can be used not only as a form of advertising but a source of information as well.
1. New Businesses
All new businesses will benefit from letting the local neighbourhood know they are now in operation. A simple one sided flyer can be printed with details of the opening day and what is available for sale or particular services to be provided. It is a way of getting your information out to a large group of people for little money.
2. Hospitality Industry
From restaurants to take away food shops, the flyer is ideal for listing the menu or advertising special deals. They can even be used for vouchers and two for one meal deals.
3. Home Services
Any business that provides home services can advertise with flyers. They are ideal for pet grooming, the general handyman or gardener. Locals may not be aware of your services if you do not have a shopfront, so having a letterbox drop in the neighbourhood it is a good way to let people know what you have to offer.
4. Financial Services
Accountants, tax agents and bookkeepers can use flyers to remind their clients of due dates for reporting periods to the tax department. They could also give advice to changes in the legislation or other relevant information. Flyers are an affordable option. For specific booklets printing requirements sourcing a printing service on line can save more money and time.
5. Community Groups
Neighbourhood centres and charitable organisations can inform the local public about coming events and fundraisers. Most people will keep a flyer in the kitchen drawer or by the phone to remind them of the dates when functions are held.
Most tradespeople work from a home office so they are not in the public eye in the same way as businesses that operate from a store or shopfront. Advertising regularly in newspapers can be rather expensive. A flyer is not only a cheaper alternative but people are more likely to hold on to it than an ad from the paper.
7. Hairdressers and Beauty Treatments
Newcomers to the area will be wanting to know who the local hairdresser is and what other beauty treatments are available. Health centres and retreats can use flyers as promotional material and announce special packages being offered.
This list is by no means exhaustive and all companies no matter how big or small will do well to consider having flyers printed for those special messages needed to inform the public, advertise their business and sales’ news.
Booklet printing is a great way to attract attention to your business. Incorporate booklet printing into your next promotional campaign and you may be more than pleasantly surprised at the positive results this could achieve.
Printing companies offer different styles of print, paperweights, design and binding so be sure to look at all the options available. Remember to check out online services too for some great savings for bulk printing and second-time prints.
Seminars and workshops are a fantastic way to get together with like minded people. Put some careful thought into your hand outs and you will be remembered long after everyone’s gone home. Use quality brochure printing services to make the hand outs professional and consider some of these ideas to give your participants that little bit more.
1. The message
The old adage is as relevant today as when it was first penned – tell them what you are going to tell them, tell them and tell them what you’ve told them. Use the handouts as a printed reminder of everything they have learned.Continue reading 7 Ideas for Hand Outs at Seminars and Workshops
The use of brand names, logos and motifs has become an accepted way to promote business. Perhaps yours is a small business or non profit organisation with a limited budget. All that’s needed is something different to catch the eye of the public. Be creative with your next promotional campaign by using some of these ideas and find an online printer that offers a booklet and flyer printing service.
Rafflesare a great way to promote your business and an accepted form of fundraising for charitable organisation. A successful raffle campaign could start with the following steps:
Find a worthy cause – your local school, library or community group may be in need of assistance. Approach the committees and discuss your ideas.
Find sponsors – ring around the businesses in your area. You will be pleasantly surprised at how easy it is to invoke community spirit if you have the right cause.
Raffle books printed – once the prizes have been guaranteed you can take the steps to get the raffle books printed. If you don’t have a local printer that wants to support your effort there are great deals offered from online printers.
Distribute raffle books – call on friends, family and staff members to take books home to sell. Approach local businesses and schools but remember to keep some aside to have handy at the shop counter.
Celebrate the day when you announce the prize winners – have flyers printed so people know at a glance about your raffle and when it will be drawn. Combine this day with a product sale or use it as a way to draw attention to your store.
Flyers can be used for sales or special promotions. They are a cheaper alternative to brochure printing and can be distributed in letter boxes throughout the neighbourhood or left at various shops and businesses around town.
Promotion is all about telling the public about your products or services. A simple flyer may be all you need to give your business a lift.
When you have a lot to promote, perhaps an end of season sale for instance go that extra mile and have some brochures printed. Brochure printing works best for getting your business noticed if they are produced in colour.
For your window front are a great way to publicise your business twenty four hours a day. This takes the advertising from inside your shop front so that people notice you outside of business hours as they walk past your shop. Poster printing can be quite inexpensive when used in conjunction with other printing jobs.
Think of a catchy slogan and hand out stickers with your logo or brand name every time you make a sale. Car bumper stickers give additional exposure. We can all attest to waiting at the lights and reading those slogans on the back of those cars in front.
Don’t limit calendars for January to December. Financial year calendars can be useful for businesses too and make a nice gift while advertising that mid year or 30 June stock clearance sale. Post these to your valued customers or keep them handy at the counter to hand out with any of those larger sales.
The opportunities available for successfully promoting your business are within easy reach. A bit of thought and planning or maybe some brain storming with staff members and in next to no time your promotional campaign may well be set for the year ahead.
- Flyers Having a stack of flyers on the front counter for people to take with them is a great way to let your customers know about upcoming sales and special events. Continue reading 5 Cool Retail Business Materials on a Budget