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Creating a Booklet for Your Professional Needs

How would you like to have a promotional tool for your business that would make marketing quick and easy, inexpensive, and even fun? Create a booklet, either to see or to hand out for free! “Oh, I can't do that,” you might be thinking. “That's an awful lot like writing a book! There's just no way I could manage to come up with enough information to write a booklet!” Don't sell yourself short! Writing a booklet is much easier than you may have been led to believe. And with the assistance of a reputable and professional company like Dark Horse Print and Design, booklet printing has never been easier or more economical! Maybe you are looking for something like a mini catalogue, or something more like an instruction booklet or a newsletter with multiple pages. Whatever style of booklet you end up choosing, Dark Horse can get the job done for you fast, with experienced printers in house and a wide range of binding and presentation options awaiting your perusal for your own booklet. Your binding options are discussed at length on the Dark Horse web site. You should choose either a two colour or a four colour booklet, for Dark House offers colour booklet printing at a very reasonable price. Once you are firm on the subject of your booklet, and have chosen suitable photos for it, then you can concentrate on the design of the booklet and how you want everything laid out. Pay special attention to the cover of your booklet. Often the first thing people will see, the cover should convey the image of your company that you want to present to the world. Nothing garish or silly, which could be misleading to potential customers. The inside pages of your booklet should of course be neat, uncluttered, and informative. Choose the font with care, and make sure that it is readable. Don't make your booklet too complicated. Simple is better, and if you have too many pages included, people are going to mistake your booklet for a magazine! Seriously though, research has shown that the average person reads through a booklet for only a few minutes before putting it down, unless of course they are deeply interested in the information. But the longer the booklet, the less time the average person will spend reading them. The text can be made up of information concerning your business, product, or both, or perhaps instructions concerning your product, or its history. Give the text some thought, for this is the “meat” of the whole booklet. If by chance you already have a booklet design with artwork all done up and ready for printing, we will be happy to offer you a trade discount. Otherwise, you must provide the artwork along with your text requirements, and within 48 hours, you will receive in your email a proof layout of your booklet so that you can see what it will look like, based on your own specifications. You can make changes as often as needed until everything about the booklet is “just so” at no extra charge. Dark Horse will then deliver your booklets to you in 3-5 days anywhere across Australia. A promotional booklet can bring in many new customers for you!

The Power Behind a Brochure

A brochure is one of the most cost-effective ways to help you to expand your business. Far cheaper in the long run than most types of advertising, brochures are a fantastic marketing tool. You don't need a big advertising budget to be able to afford to use brochures in your business, and you don't have to pay high prices to get a high quality, professional product. Especially when you order online with a brochure printing company like Dark Horse Print and Design!

In the business world, brochures can serve two different functions, depending on how you are planning to use the finished product. You can have a brochure that will attract people's attention. It either has a colour or a headline that catches the eye – maybe both. It makes people want to step over, take it out of the rack, and examine it to see what it's all about.

Some people even call this kind of brochure a “teaser”. It has just enough information about your business to pique the curiosity, and make someone want to know more. It usually includes what is known as a call to action, which can simply be your business phone number, or an invitation to come to your visit in person. This would be an ideal brochure for a new customer or someone passing by who might be interested in what you have to offer.

Or, you can have the kind of brochure that would be perfect for the customers that already know you are in business, but perhaps don't know about everything you have to offer – maybe someone who picked up one of the brochures describe above and took it home with them to read! This brochure is full of facts, would not be suitable for someone who wasn't really familiar with your business, as all the information would more than likely not be given any attention other than a cursory glance.

As a general rule, you don't place an info-packed brochure out for the curious to pick up. You would be defeating the entire purpose of the brochure, unless your literature was placed somewhere that you knew that interested and potential customers might frequent. A good example of this would be a brochure extolling the virtues of your children's clothing store at an indoor playground or gym that attracts children of the ages that are suitable to your clothing lines.

With a brochure printing services like Dark Horse Print and Design, you can have your brochures in hand before you know it! Once you have your artwork requirements settled, and have them in the required file format for printing (or, you can request that Dark Horse help to design your job) you can have an artwork proof emailed to you for your examination. This proof will show you a layout of your brochure. You can change any aspect of your artwork design as often as needed, until it looks exactly like you want it.

Once your brochure layout suits you, Dark Horse Print and Design will print them for you in the quantity you specify, from 250 to 5000. And, maybe the best part of all besides the price, you will receive your order of brochures in three to five days, anywhere in Australia! The excellent service from Dark Horse is professional and reliable as well as fast. You'll want Dark Horse Print and Design to take care of all your printing needs!

For more information on how you can get the best looking brochures on the Internet, go to http://www.darkhorse.net.au and click on 'Brochures'.

Poster Ads Get Noticed by Everyone!

If you have been brainstorming lately, trying to figure out an effective way to advertise your business that doesn't cost the earth to start up and maintain, then you need to consider using posters as advertisements. A great place to go when you are planning your poster printing is Dark Horse Print and Design. Not only is Dark Horse staffed by experienced printers and graphic designers, they will actually help you to design your poster to insure that it is as professional as possible. This assistance is included in the cost of your poster order! Advertising on the Internet is one of the first things that people consider now days when they need to get the word out about their business. And, while Internet advertising can be a very good thing, and can bring in a host of new prospects, have you ever stopped to think about how many people in this world do not have access to the Internet? What's more, a survey conducted among people who do not have a computer and/or the Internet in their homes reveals that 89% of these people do not want the ability to access the Internet from their home. They cite many reasons, from having Internet access at work, to not caring one bit about anything to do with computers or the Internet! What this means is that what some term the “old fashioned” way of advertisement is more important now, as you are missing an entire segment of the population when you advertise online only. And, if you want to really get noticed, poster ads are definitely the way to go. Posters have always been a way to communicate with people that are readily noticed, and get the job done! Their size alone is eye-catching, but when combined with the proper graphics, font, and colours suitable for your business, you couldn't ask for a better form of advertising! When designing your poster, you want to make sure that it is informative, and that the information is quite clear, with no ambiguity. What good is it to go to the trouble and expense of designing a poster if no one can understand what you are trying to say? A clear and clever slogan is one thing, while a caption that misses the mark in stating what you mean is not going to attract very many customers! Use familiar words and phrases, or perhaps even a metaphor to get your message across to the largest audience. Whatever kind of business or product you are advertising, make it friendly and approachable. Don't expect a poster to pull in very many customers if it makes them feel as if they are going to have to learn something new in order to be able to take advantage of what your business or product can offer them. Allow your poster to draw people in by building a connection with them. That sounds a lot harder than it actually is! Make sure that the message that you decide to put on the poster is one that passers-by can identify with, as long as it still relates to your business. Let's say that your business has to do with flowers and floral design. Everyone, no matter what their background, will more than likely host or attend a function at some point in time where there will be a need for flowers. By putting your business name in the public eye, along with suitable graphics and a phrase like, “Flowers say what words fail to” or something similar, you have identified with perhaps 75% of the people who will view your poster. And, while not all of these people will become your customers, suppose each one passes you business name along to two other people who do? The sky is the limit with poster ads! That's why you shouldn't settle for just any poster printing services when the professionals at Dark Horse Print and Design will be happy to work with you to ensure you have a poster and poster design you are satisfied with. With their standard three to five day turnaround, you'll have those posters sooner than you expected, no matter where in Australia you live!

Postcards are Perfect for Promoting Your Business

If there was one off-line marketing strategy that business owners should take advantage of, it's the use of postcards. Yes, customized postcards! Why are postcards such a great way to promote a business? You'll find that people enjoy receiving even a simple postcard that is addressed to them in the mail. In these days of email correspondence, it is rather nice to get back to the “old fashion” way of communicating!And, since it isn't enclosed in an envelope, any message you write on the outside is sure to be seen, not only by the intended recipient, but more thank likely by other people while the postcard was making its way through the mail system. Of course, you want a good-looking postcard, and one that will be eye-catching as well. Colour is a given; though a black and white custom postcard would get your message out to those you mailed it to, it definitely wouldn't stand out like a lovely coloured postcard. If you are looking for a business that does an absolutely spectacular job on customized postcard printing then look no further than Dark Horse Print and Design, which some business owners consider the best printing and graphic design business in all of Australia. Dark Horse is quite experienced in the art of creating custom post cards, and will be more than happy to help you to design postcards that will suit your needs beautifully. All you really need to do is give them some idea of what you want to see on the card in the way of what type of paper, the graphics and colours, and what size you would like. Just a hint – the standard A6 card size does seem to be the most popular. Of course, you'll receive an email within 48 hours after you have turned your order in to Dark Horse that will contain the artwork, or proofs, of your postcard. Study these carefully, and make sure that the postcards look and say exactly what you want. If by chance they do not, Dark Horse will cheerfully do alterations on them as many times as it take to get the postcards just the way you want them to be. The fast turn around time that Dark Horse provides will absolutely amaze you, as their prices will, too! They will have your postcards printing soon after your order goes in, and they will be shipped to you in 3-5 days. There will be no hidden charges on your post cards. All of the prices at Dark Horse include GST, plus design and delivery to anywhere in Australia. Advertising your business with post cards is highly cost effective, and can make quite a difference in your customer numbers! You can get an idea of this quite easily by adding a coupon code on each postcard, then see how many of these have been used. Postcards can be just as effective in advertising your business as a television advertisement – for a much lower cost!