Your company's profile is the way and the means by which people know your company. Your public profile is how people view you, it's the face of your company and not only does it need to be there for people to come to you with their business, it also needs to be welcoming. From simple brochure printing to getting to the top of Google's list, you should always be striving to improve your company's profile. Luckily, there are many technologies and methods at your disposal to get your name out there into the public arena. Your strategy needs to reflect the way you want to appeal to your customers, it is the way in which you approach people (or encroach upon their lives) that builds your profile. 5 strategies to improve your public profile are:
This includes anything from corporate brochure printing to letterheads for your paper. Using stationary with your name and logo on it for all correspondence, be it email or snail mail, not only makes you look professional, it also gets your company's name sitting on desks and noticeboards everywhere. Printing pens with your name on them to give out to potential clients is a proven profile-improving strategy.
Search engine optimisation
Being the first on the list when your company's product or service is typed into Google has huge benefits. Harnessing this means you're going to have to put some work into your website. Adding articles on and around your business's products and having links to and from keywords will push you right up the list.
Social networking sites
Sites like LinkedIn and Facebook allow you to create a profile for your company and then use that profile to network to potential clients and business partners. These sites are free: the only thing is will cost you is time, and a worthy investment it is. Social networking is being used more and more frequently by consumers who want to feel a connection to their favourite businesses. Using these sites, you can inform your 'friends' of upcoming events, promotions and deals. It's a free way of reaching a lot of people.
If you're starting a new company, or if your company is taking a step in an interesting direction, or celebrating something, inform people! Get together a media release and send it out, you may just get some free advertising from it. Make sure you sort out letterhead printing first to make you look professional!
Subversive advertising techniques are a very effective way of carving out your niche and letting people know you're there. Printing funny or provocative postcards and leaving them in cafes is a proven method. Or print stickers and hire students to run around and slap them up everywhere. Think of a way (not illegal) of making people see your profile whether they want to or not.
You need to fight for a place in the marketplace of today, and the only way you're going to succeed is by moving with the people, by being at the place where they're going to look next. Improving your profile means you're the company people turn to when they need something that you offer, all because you've put in the legwork to get yourself out there.