Newsletters are one of the least expensive yet most effective public relations tools available. Regular magazine printing and distribution can increase sales, create awareness of your business and bring traffic to your website.

Creating a newsletter also keeps your regular customers in contact with you and helps build credibility for your business. Once that trust is built, there is a good chance that they will buy something from you rather than from your competitor.

The trick to writing a perfect newsletter is to be subtle about the true purpose of the newsletter, focusing instead on delivering an entertaining read to the recipient. You should also consider the amount of time the recipient will take to read and understand your message.

People are always looking for information but they often don’t have or want to spend much time reading every detail of a magazine or newsletter. Since time is of the essence, you should design and arrange your content in a way that is easy to read and understand.