Have you given any thought to how much a newsletter could benefit your organisation? You may already send periodic emails to your members, keeping them abreast of what is going on with your group or cause. Think of what a newsletter, printed with the same high quality you see with most colour brochure printing could mean to your members.
You can do a lot more when working with a professional printer to make a paper newsletter that is delivered through the regular mail than you could ever do with an online newsletter. This is not meant to disparage the talented men and women who do such a fine job of graphic design with a computer. Their online newsletters can be true works of art. In fact, the professional printer you choose to print your newsletters for you on a regular basis also uses his or her talents in graphic art to design and create your finished product, so you are sure to be more than pleased with the results.
“Why not just print them myself on my own printer?” you may be thinking. Once you add up the costs for your ink, paper, and the time it takes you to design and print a few hundred newsletters, you will see that it is usually much more reasonable to have a professional do the job for you. Plus, when you work with a printing company that promises you the best possible price, as well as design help, you'll come to the conclusion that you are really getting quite a bargain. You can even take advantage of their label printing services to help you with the task of mailing your newsletters.
Your organisation needs a newsletter with a purpose, so in the beginning, you should decide just what your newsletter will contain, and how often you will want to come out with a new issue. Do you want to include stories from members, news from the staff, a calendar listing of what will be happening with your group for the next six months, or a potpourri of engaging snippets of interesting and relevant news, interspersed with photos that could tell a story all by themselves?
Once you have decided on the contents of your snail-mail newsletter, it's time to start checking on prices with professional printers. Don't hesitate to do some price comparisons online! Often, the choice of an online printing company is a smart choice for your organisation's budget, as well as the newsletter itself. When you are able to save money and get your printing done in a quick and efficient manner, your organisation will look splendid in the eyes of the community.
The group who is in charge of the newsletter will be able to add so much that will be of interest to those who will be receiving it in the mail! You may find that there is a clamour of recognition for your organisation as the newsletter gets passed from person to person and read and re-read. More people than ever will know of the existence of your group, and you may even welcome some new members as a result of this newsletter.
So you have started your own business! Congratulations! You are just beginning to feel settled in your new position as business owner, and have discovered that in order to make a profit, you have to have a budget. In fact, you probably need more than one budget, but the one we are discussing here is your advertising budget.
In order to be successful in promoting your product or service, you must advertise. One of the best ways of doing so is with customized business cards, brochures, flyers, letterhead stationary, postcards, calendars, stickers, and any other innovative product that an energetic and dynamic printing company can dream up.
“Yes, that's all well and good,” you may be saying. “But my budget is pretty strict. I don't think it can handle the costs to advertise that way. Printing customized items can run into quite a bit of money, I'm told.”
That depends on where you are having your business printing done. Instead of using a local printer in your area, have you thought about checking out the printing companies that are available online? If you've never taken the time to see just what is available as far as printing options from the Internet, you are in for a real treat! There are printers on the web that are thoroughly professional, do great printing work, yet have prices that are so reasonable you won't believe your eyes!
Let's say you need brochures for your business. You go to your local brochure printing company and get a price quote. It seems a bit steep, and is certainly more money than you can spend, based on your business budget. You decide to look online, and see the same color double sided brochures for a much more reasonable price than what you were quoted locally. You also note with satisfaction that the online company is happy to help you design your brochures.
You decide to try an experiment. You want some business cards, and not just the black and white kind, either. No, you want some done to your specifications and printed in glorious color. Another local printing company gets a visit from you, and you ask about the price of the business cards. Armed with this figure, you return home and hop online. Sure enough, you find a web printer that is offering the same thing in what is known in the printing business as “choose your own design” cards.
But, for the same cost as those rather generic looking business cards, this company will custom design the cards for you. They feel that it makes a better business impression when you have a card that is different from everyone else's – a design that you can say is exclusively your own. Now, which business card color printing company would you rather patronize? The choice is yours!