Tag Archives: calendar printing

5 Different Mediums Offered by Online Printers

Online printers make the job of ordering printed stationery easy and convenient. With different paper weights, sizes and finishes there are any number of variations for your printed work. The following shows details of the various printed mediums available by online printers and book printing companies.

Understanding what is accessible before placing your order will ensure the online shopping experience is a simple one.

Paper Weight – Grams per Square Metre (GSM)

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Five Ways to Use Calendar Printing to Market Your Business

Calendar marketing seems like a sure thing at face value. After all, everyone needs a calendar, and who doesn't like something for free? The problem is, you're competing with Anne Geddes' babies in giant peapods and Australia's most beautiful landscapes ... it just isn't a level playing field! You need to have a strategy for using calendar printing to marketing your business - a well-defined method by which you'll be promoting the use of your business. Branding is tough in the world of calendars - but there are plenty of other ways to make your printed calendars count! We check them out.

As giveaways - insert your sale periods in the calendar

With just a little planning, you'll be able to tell customers the best times to shop at your store, and make the most of loss leader promotions. Don't shade out the squares of your sales periods completely - compromising the usefulness of your calendar could cause it to be tossed out completely. You can design a little reminder into the main picture area of the calendar as well, to help ensure it isn’t missed.

As giveaways - insert car service or regular appointment reminders

Does your business have contact with your customers at regular intervals? There is a surprising range of businesses that can use variable data calendar printing to create calendars that are completely customized to the recipient. For example:
  • Mechanics can insert the dates of 3, 6 and 12 month services for their customer' cars on a calendar and send it to them.
  • Dentists and doctors can insert the dates that cleans, checkups and maintenance is required on calendars for their customers
  • Farmers can mark the expected maturation of their different crops on calendars to send to their suppliers and partners

As giveaways - highlight public holidays where people might buy from you

If your business follows similar patterns to many, you will have several times of year when you are very busy and many more weeks when you are quite quiet. Use giveaway calendars for little marketing messages during your busy times. You could say "Remember to pop into Make Like a Tree for your Mother's Day flowers today!", or "Have you ordered your Christmas ham from Lovely Legs Butchers? Don't miss out!" in your calendar printing.

As pure branding for sub-niches of your customers

If you are lucky enough to be in an emotionally-charged industry, you have plenty of opportunity to do branding for your business with calendar printing. Many people actually have plenty of emotion associated with their business - you just need to tap into what the customer is using your product for, in emotional terms. Are you in the nut-and-bolt industry? Have your calendar printing company design something where the Eiffel Tower, a Porsche 911 and a Harley Davidson feature prominently. Do you sell televisions? Images of people relaxing and snuggling up on the sofa or kids playing in the lounge are great starting points. Find the emotion that is applicable to your business and use it in your calendars. Try not to be too marketing-heavy with this tactic; ensure your logo is prominent, but don't try to overtly push your products. They have to enjoy the images for what they are, and connect them with your business without feeling pushed.

As a coupon delivery system

Good old McDonalds ... if you were young during the eighties and nineties, you probably remember the joy (!) of a new McDonalds printed calendar coming out, with a different special for every week. Low-dollar value, high customer-volume stores can do this just as successfully as the red and yellow clown himself.

Designing a Calendar to Promote Your Business

Wouldn't it be nice to have the ability to promote your business all year long with just one initial investment? You can, you know! Those who have been a part of the business world for a long time know and each year count on the fact that giving out a nice promotional calendar to their customers is a wonderful way for them to keep their business name in a place where people will see it year round!

There aren't many people who can't make good use of a calendar. You'll find that not only will people be quite happy to accept a free calendar from you, they make ask if they can have one or two extra! People usually put calendars in more than one place in their homes, like the kitchen, the office/den, perhaps even the bedroom.

Once they have put their copy of your calendar in place, it will stay there for a year, and will more than likely be consulted quite frequently – perhaps even on a daily basis. For the money you will spend on having a batch of calendars printed, you cannot get a better form of advertising! Compare what you will pay for these calendars with what you may have paid a few months ago for another type of advertising that maybe was read one time, and then discarded.

A custom calendar designed for your business is a great marketing tool. But, don't settle for one of those pre-printed calendars that will have your information over-printed on the bottom! You want your own custom designed calendar! You will find that the
calendar printing service you receive from Dark Horse Print and Design has talented design teams as well as print teams that will help you to design a calendar that will be absolutely perfect for you!

You will be able to design a calendar that uses your own images, for the ultimate in custom designs! You know that no one else is going to have any sort of advertisement with the same photo as yours! Or, Dark Horse has a wide range of all different subjects in their image files, and can work with you until you have found the image that fits your
calendar printing needs. No need to try and look around online for stock photos when you have Dark Horse and their expertise at your service!

It's extremely easy to design your calendar online on the Dark Horse website. You can either upload twelve images, one for each month, or choose from the image categories on the website, which include -

  • Australiana
  • Animals
  • Flowers
  • International Landscapes
  • Landscapes

You'll be able to see a complete artwork proof of your calendar within just 48 hours after your calendar has been designed. Any changes you would like made will be done at no extra charge, as often as needed until it is corrected to suit you! Once this is all done, your calendars are printed, and you will have them in hand with three to five days across Australia!