Tag Archives: business

Boost The Attendance At Your Exhibition With Custom Postcards

Are you organising an exhibition or event in your city? If so, you will want to make sure that people know about it! While you could take out a classified ad in the local newspaper, or book a 30 second ad spot on a local radio or television station, these options can be expensive. Would you like to know a way you could reach hundreds of people at a fraction of the cost these other options would cost? Custom postcard printing is a wonderful way you can boost the attendance at your exhibition for a very reasonable cost indeed. When you purchase printed matter such as postcards in bulk, your total mailing price, including postage, is always going to be less than sending a business letter. And, since postcards can be mailed for less than a letter, you can work with even a limited budget to get the word out about your exhibition. Take the time to work out exactly what you want to say on your postcards, and do remember that you are working with a limited space! You'll want to mention the date and time, as well as the address where the exhibition will be held. You may want to titillate the prospective attendees by mentioning a special theme. For example, if your exhibition is of antique automobiles, a sentence hinting at the year, make and model of a particularly rare car may bring in antique car buffs from miles around. Custom postcards are an incredible marketing tool. Since they are customized, the photo on the front of the card can be of anything you like. Take advantage of this, and use a photo that will represent your event in a positive way. You also have the option of customizing a postcard according to the individual who will receive it. Just their handwritten name, along with something on the order of “Hope to see you there!” and your signature adds a personal touch that can really impress people. It makes them feel as if they have been singled out, and will certainly serve as an invitation to your event that they really can't ignore. Your postcards need to be attractive and eye-catching. Full color postcard printing is not really something you want to do yourself. You will need quite a few postcards in order to do a mailing on the scale that you will need to inform people about an exhibition or event. You will be much happier if you allow a professional printing company to do the work for you. People will judge the group who is sponsoring the exhibition by the quality of these postcards, and professional printers have experience with graphic art and design, plus the capability to quickly complete your large order and send them out to you with the utmost speed. Your exhibition or event is sure to be a success when you make use of custom postcards to inform and invite those who would be interested in attending.

Choosing A Supplier For Your Printing Needs

How should you choose a supplier for your printing needs? What do you look for when choosing a professional printing company? A lot depends on what you are having printed. It isn't unusual for a company to use more than one printer to fulfil their printing needs. Just like people, some professional printers specialize in certain types of printing. What you are looking for in a printer is a place that will give you a good quality job at a decent price that you can afford. Often, different printing companies will use different kinds of printing equipment. If you want to make sure that a printing company you have in mind can do the type of printing that you are in need of, you can ask to see samples of work they have done before. This will tell you what you need to know about the company's graphic design department. If by chance they seem hesitant about letting you see any samples, this is proof positive that they don't have the design skills they should have. Any time a company is proud of their work, it shows. Whether you are looking for a good printer capable of envelope printing or perhaps greeting card printing, you want a company that is willing to work with you on getting your design just right. Will they help you choose the font and font size that looks best? Can they take your photos or graphics and arrange them until they fit properly on your flyers or calendars? Are you required to do the printing setup, or will the printing company do this for you? All of these things may seem trivial, but they can save you a lot of time. And as you probably already know, in business, time is money! Does the printer try to sell you extras that you really don't need? Has he or she explained to you that if you really are looking to save money on your printing needs, printing in one colour is cheaper and faster? Or does your printer just go ahead and plan to do all of your work in the more expensive colour ink? Will the professional printer you have tentatively chosen be able to finish the printing job or jobs you have planned in the time frame you will need them in? Of course, you should take into consideration whether or not your printing job is an easy or a not-so-easy job. On the other hand, you don't want your job to be rushed! The quality of the printing may suffer quite a bit if the printing is done too fast. Don't take that chance, whatever you do! To sum up, choose a professional printing company by the quality of the print work they can accomplish, and the time frame that they can accomplish it in. Make sure they can work with you and any design you have planned, and will have no trouble with any graphic or photo files you want transferred to your work. Get samples from any of the printing companies you have questions about. Make sure you will be receiving quality work, for your printed material is what represents both you and your business to your customers.

Creating A Newsletter For Your Organisation

Have you given any thought to how much a newsletter could benefit your organisation? You may already send periodic emails to your members, keeping them abreast of what is going on with your group or cause. Think of what a newsletter, printed with the same high quality you see with most colour brochure printing could mean to your members.

You can do a lot more when working with a professional printer to make a paper newsletter that is delivered through the regular mail than you could ever do with an online newsletter. This is not meant to disparage the talented men and women who do such a fine job of graphic design with a computer. Their online newsletters can be true works of art. In fact, the professional printer you choose to print your newsletters for you on a regular basis also uses his or her talents in graphic art to design and create your finished product, so you are sure to be more than pleased with the results.

“Why not just print them myself on my own printer?” you may be thinking. Once you add up the costs for your ink, paper, and the time it takes you to design and print a few hundred newsletters, you will see that it is usually much more reasonable to have a professional do the job for you. Plus, when you work with a printing company that promises you the best possible price, as well as design help, you'll come to the conclusion that you are really getting quite a bargain. You can even take advantage of their label printing services to help you with the task of mailing your newsletters.

Your organisation needs a newsletter with a purpose, so in the beginning, you should decide just what your newsletter will contain, and how often you will want to come out with a new issue. Do you want to include stories from members, news from the staff, a calendar listing of what will be happening with your group for the next six months, or a potpourri of engaging snippets of interesting and relevant news, interspersed with photos that could tell a story all by themselves?

Once you have decided on the contents of your snail-mail newsletter, it's time to start checking on prices with professional printers. Don't hesitate to do some price comparisons online! Often, the choice of an online printing company is a smart choice for your organisation's budget, as well as the newsletter itself. When you are able to save money and get your printing done in a quick and efficient manner, your organisation will look splendid in the eyes of the community.

The group who is in charge of the newsletter will be able to add so much that will be of interest to those who will be receiving it in the mail! You may find that there is a clamour of recognition for your organisation as the newsletter gets passed from person to person and read and re-read. More people than ever will know of the existence of your group, and you may even welcome some new members as a result of this newsletter.

Flyers Are The Perfect Promotional Material

Many people do not realize what absolutely perfect promotional material a flyer can be. Using flyers is an economical choice that can have far reaching benefits for you and your business. A flyer can be defined as an advertisement in the form of a leaflet that is printed on a single piece of paper, usually in a large quantity so as to reach as many people as possible. Sometimes, flyers are slated for mass distribution while at other times, only a selected neighbourhood might see delivery of them. It all depends on who is putting out the flyer, and what they are advertising. Flyers can contain artwork and photographs as well as words. In fact, there is not much that a flyer cannot promote for you. Once you have identified a target market for your flyers, you can then decide just how you want to go about presenting this market with your low-cost advertisement. Flyers are great for promoting new businesses, fund raisers, sales, coupon specials, and to get the word out about new services and prices. Advertising with flyers can boost your business and bring in new customers faster than almost any other type of promotional material. Flyers can be mailed out to people, or to save money on the advertising budget, can be delivered door to door, or handed out in person, perhaps to everyone who passes in front of your store front. A flyer can be used to make people aware of your business and bring them through your doors by offering new customers a discount coupon or a free gift. If potential customers do not know about your business and what you have to offer, they will never become your repeat customers! Choosing a flyer printing service is an important part of your advertising plan that uses flyers. Many people think they will just print up a bunch of flyers on their home computer, and save the money a professional printer would cost. They do not realize that by the time they purchase a sufficient amount of paper and ink in order to print the number of flyers they need, they will have spend quite a chunk of cash. They also do not take into consideration the time they will spend designing the flyer – choosing the proper font, lining it up just so, choosing graphics to correspond with what the flyer is advertising, and then the time spent manning the print while the many sheets of paper are printed. Paper jams and ink smears can ruin half-printed flyers, and take up even more of your valuable time. You are better off all around hiring a color flyer printing expert to do this work for you. If you think about it, you will agree that it is money well spent. Once you have figured out what your flyers are going to say, and have chosen a service to print your flyers, you are well on your way to experiencing the results of the best and the least expensive form of advertising for your products or service – other than word of mouth, that is!

Using Postcards To Announce Special Offers

Who doesn't enjoy receiving a postcard in the mail? Usually, the only postcards that we see in our mailboxes are those we get from friends who are on holiday. Beautifully colored photographs of palm trees, flowers, and other scenery can brighten our day, and make us wish we were on holiday ourselves! If you have thought about doing some marketing for your business, perhaps you have looked into the use of calendars, brochures, or flyers, but decided that the price for the number you would need was more than you wanted to spend right now. Yet, you have a special offer coming up, and really wanted to get the word out about it to any prospective customers. It's such a distinctive offer, and you only are able to do this once a year. However, not to many people know about it. You are just sure that with some advertising to announce this special, your sales would do very well. Have you thought about another option? How about using business-themed postcards? Not everyone thinks of using this lower-cost option, but the results from a mailing campaign can be very interesting as well as profitable. Postcard mailings can save you money, too. They are smaller than fliers or brochures, so they are less expensive to mail. They require no envelope, either, so are quite efficient. Efficient because postcards are just like mini classified advertisements. They get the message across in a few words. People much prefer to read short blurbs that long, involved sales letters. Using postcards to pass along your message to both your current and potential customers will be a snap for you. The only thing you need to do is make sure that the postcards you choose are colorful and eye-catching, yet customized so that they will represent your business in a distinctive way. It's a good idea to consider the use of color postcards printing popularity. Choose the photo that graces the front of your postcards with care. It should also reflect your products and services in some way. Postcards get to their destination faster than other types of mail, which means that you can expect results from your mailings just a few days after they have been sent out. Whenever you advertise in the newspaper or on a television commercial, those who are your business competitors know exactly what sort of sale or announcement you are telling the public about. A postcard that will go directly to its intended recipient is a more personal way of communicating with your customers, and it also allows you to stay a step or two ahead of the competition. The best place to find postcards to use for business purposes is an online printing company. A search will reveal many professional printing establishments that offer postcards as well as other printables. If by chance you are unsure as to how you want to lay out your postcards, choose a printer who is willing to give you advice on how to express yourself succinctly on your cards. Choose the photo that graces the front of your postcards with care. It should also reflect your products and services in some way. The best way to approach postcard printing is to imagine what would most interest your customers, and go from there.

Tri-Fold Brochures For The Small Business

Have you ever noticed that the most popular style of brochure for the small business owner or operator seems to be the tri-fold? Have you ever wondered why? It is because the tri-fold brochure will fit perfectly into a #10 business size envelope. Actually, the moniker of tri-fold is really unsuitable for this brochure. It isn't folded three times, but two. If you were to unfold one of these and examine it, you would see that the entire brochure is the size of a sheet of paper measuring 8 1/2 by 11 inches. This is good to know, for you can use this kind of paper to create a mock-up brochure in order to assure yourself that all of your business information will fit on a brochure of this size.

Designing a brochure for your small business can be rather fun. Pay special attention to the information that you plan to add the back of the brochure. Do not place any important facts here, for studies have shown that this section is read and looked at less than any of the others. If anything more than contact information is on the back, chances are not many people will actually see it, and your advertising will not reach those it was meant for.

The section to pay attention to is not the front of the brochure, as many seem to believe, but the inside panel on the left-hand side. This is where the eye usually gravitates to first, and after that, most people look at the other two inside panels. So you want to be sure that you have some compelling information to place in these panels as well as photos or illustrations that correspond to your business. By using this part of of the brochure, the pertinent business points will be better noticed.

If you are having some trouble deciding how you want your brochures to look, why not choose a brochure printing company that will assist you in designing them? Printing professionals are well versed in giving help to businesses who are not sure exactly what they want. They will even work up a design layout for your approval before the printing of the brochures gets underway. If you do not have your own photos or illustrations, they can supply you with artwork that will really dress up your business brochures.

No matter what kind of business you have, you will find that colour brochure printing will highlight your business in many ways. Once the public knows more about what you have to offer, as detailed in your brochures, your business is sure to pick up speed, based entirely on the advertising power of the tri-fold brochure. These can be mailed out to your customer base, left on the front counter beneath a tasteful “Take One” sign, or used as direct advertising to a targeted group of consumers who have been previously interested in businesses such as yours.

Let Product Brochures Do The Talking

What do you want to tell the world about your business? Any message you want to convey can be done in a tasteful manner with a well-designed product brochure. No matter what kind of business you own or operate, you need the kind of advertising that a brochure is able to do for you. However, the type of business will have a lot to do with the finished product.

Sit down and plan your color brochure printing before you even contact a printing company. Who are you trying to reach? You're going to need both information and an image to reach your target audience. For example, a veterinarian could include tips on keeping your pet healthy, along with an image of several beautiful dogs or cats, and then add a list of fees and hours of operation. Not only would this be of interest to pet owners, but to those who are thinking about getting a dog, cat, or other pet.

Maybe you have a travel agency. Nothing sells travel like images of a white sand beach, or some far-off exotic location, teamed with perhaps a traveler's review of their vacation that was of course booked through your agency. The main thing is to create a brochure that is memorable. You want your potential customers to remember both what they read and the picture they saw when they have need of your product or service. You want to highlight what is good about your business, and what you have to offer that the competition does not have.

A brochure gives you a great deal of flexibility, actually more so than any other type of advertising. You can convey the specifics of your business to a larger range of people than you would if using classified advertising. A direct mailing of your brochure to your target audience will result in more business coming your way than if you took out an ad in your local paper.

You should be able to come up with many concepts for a brochure campaign that will fit in with the image of your business. But, what if you are having a problem visualizing what you need to include in your brochure to make a statement? You need to look for a professional printing company that will be glad to help you with your marketing needs. Be aware that you may have to pay a fee for this type of assistance, but it will be money well spent.

Take a look around online for a professional printing company. You'll want to work with one that will be able to show you a proof of what your brochure will look like before it has been printed. This will give you the ability to make any changes needed before the brochure printing process gets underway.

Your product and/or service will become well known with both your target audience and the general public as well when you put a well-planned advertising campaign featuring brochures in action.

Impressive Printing Results Don’t Have To Be Expensive

So you have started your own business! Congratulations! You are just beginning to feel settled in your new position as business owner, and have discovered that in order to make a profit, you have to have a budget. In fact, you probably need more than one budget, but the one we are discussing here is your advertising budget.

In order to be successful in promoting your product or service, you must advertise. One of the best ways of doing so is with customized business cards, brochures, flyers, letterhead stationary, postcards, calendars, stickers, and any other innovative product that an energetic and dynamic printing company can dream up.

“Yes, that's all well and good,” you may be saying. “But my budget is pretty strict. I don't think it can handle the costs to advertise that way. Printing customized items can run into quite a bit of money, I'm told.”

That depends on where you are having your business printing done. Instead of using a local printer in your area, have you thought about checking out the printing companies that are available online? If you've never taken the time to see just what is available as far as printing options from the Internet, you are in for a real treat! There are printers on the web that are thoroughly professional, do great printing work, yet have prices that are so reasonable you won't believe your eyes!

Let's say you need brochures for your business. You go to your local brochure printing company and get a price quote. It seems a bit steep, and is certainly more money than you can spend, based on your business budget. You decide to look online, and see the same color double sided brochures for a much more reasonable price than what you were quoted locally. You also note with satisfaction that the online company is happy to help you design your brochures.

You decide to try an experiment. You want some business cards, and not just the black and white kind, either. No, you want some done to your specifications and printed in glorious color. Another local printing company gets a visit from you, and you ask about the price of the business cards. Armed with this figure, you return home and hop online. Sure enough, you find a web printer that is offering the same thing in what is known in the printing business as “choose your own design” cards.

But, for the same cost as those rather generic looking business cards, this company will custom design the cards for you. They feel that it makes a better business impression when you have a card that is different from everyone else's – a design that you can say is exclusively your own. Now, which business card color printing company would you rather patronize? The choice is yours!

Bumper Stickers Mean Portable Advertising

No matter what the price of gasoline is, people are still going to drive their cars and trucks on a daily basis. They must go back and forth to work and school, and depending on their commute time, will end up spending a good amount of time sitting in traffic. It's only natural for a person to began studying the vehicle that is in front of them when their own car has come to a stop because of a traffic jam. You'll get a good idea of the artistic talents of the car and truck manufacturers when it comes to designing bumpers and taillights. You are also a captive audience for any bumper stickers that may be displayed by the drivers of these vehicles. You'll find out whose kids are honor students, the political beliefs of those who share the road with you, and which drivers will apply their brakes to avoid hitting an animal in the road. Have you ever thought of using bumper stickers to promote your business? Not only are they just about the most inexpensive form of portable advertising to be had, but they can be an excellent way to get the word out about your business. People who might not ever notice flyers, postcards, or other printed forms of advertising will definitely notice your message on a bumper sticker, especially when it is placed on the back bumper of a car. Think about it – those who are caught in traffic are pretty much a captive audience! Drivers are not the only ones who enjoy placing bumper stickers on their personal property. If the sticker you design for your business is eye-catching and colorful, you'll be surprised at the demand for it from people of all ages. Bumper stickers are a popular addition to office cubicles, bulletin boards, laptop computers, notebooks, and many other objects and locations. Once you have decided that your next advertising campaign is going to include bumper stickers, you need to find a company that can offer sticker printing at a reasonable price. You want a professional printer who can also help you with the design and layout of your sticker. A company with experience in printing them is also preferable. A good company can provide you with a sample sticker if you deem it necessary, so that you can get an idea as to how much room you have to work with. Online printing establishments will generally send you an email with a proof attached for you to approve. You may place a business slogan or any wording you like on a bumper sticker to serve as a reminder of your profession to the public. When looking into vinyl sticker printing, it is always a good idea to find out what the prices are for designing the sticker, printing it, and the cost to have it delivered to you. If your business has a budget, this will help you to determine the number of bumper stickers you will be able to afford. Some printing companies will ask you to pay for the printing up front, while others do not request payment until after the work is complete. You should also ask about delivery times, so that you can finalize the last minute details of your bumper sticker advertising plan.

Brochures As A Marketing Tool

When using brochures as a marketing tool, remember that the brochure itself may be the only part of you that some people and businesses will ever see. In a sense, that brochure becomes your identity. So, it will pay off for you to pay particular attention to how “you” look before going out to “meet the public”. You want the brochures you use to be eye catching. Think of a pretty woman in a beautiful designer dress, or a handsome fellow in a snappy three-piece suit. Both of them are eye catchers to others because they look so nice. They stand out from all the rest because of the way they look, and that's the way you want your brochures to attract attention.

Don't be alarmed if you are unable to come up with any good ideas for brochures that are to be used to advertise your goods or services. A good color brochure printing company will be more than happy to help you brainstorm ideas and concepts for your new marketing tools. These professionals have seen many a brochure, and are expert at knowing what would be a good fit for your business needs.

The heading on your brochure is important. Short and sweet, a little catchy, it is often the first thing that people notice about your brochure. Color is important here, too. Remember our analogy above about the well-dressed man and woman? How noticeable to you think they would be if they were all black and white like the picture on a television set from the 1950s? Color will get your brochure noticed!

But, you also want people to read what your brochure has to say as well. The text that is used is also important in the overall function of this marketing tool. What do you want people to know about your products and services? Think up a clever way to express your business using words. Tell the reader a story, or use customer testimonials if you like. If you find your creativity has taken a holiday, the right kind of company will also be glad to come up with some business copy for you.

What is the right kind of company? One that will help you to create a marketing brochure at a competitive price. If you have priced brochures before, and kind of winced at the prices, you are going to be pleasantly surprised when you check out the best of the best in online printing. A bright idea for an advertising campaign can go a long way in the hands of a professional online printing company. Knowing just who your target market is can also help you and the printer to pinpoint a theme that will appeal to the likes and dislikes, the age and the appeal of certain colors of the people you will be reaching with your brochure printing.

Once you have decided on an online company and have gotten the details of your brochure order worked out, it's time for you to just sit back and relax. Your online brochure order will be delivered to you sooner than you probably expected – and often faster than even a local printer could do the job for you!