Tag Archives: business

Your Self Designed Pre Folders

Anyone who does business presentations knows that a nice looking and well-designed folder can go a long way in helping your colleagues to sit up and take notice of the information you are presenting to them. Though this type of folder is most often seen in an executive meeting, presentation folders are also very usable in all sorts of business situations. The company that takes care of your business card printing can generally print these folders to your specifications.

What does a presentation folder look like? Generally, a presentation folder will contain your company’s name and logo on the outside, as well as any other information that seems essential. These folders are designed to have a refined, tasteful, and professional appearance, which of course reflects well upon your company. The right kind of presentation folder can make you look extremely organized to the other people in your organization. This is definitely a good thing, for there is nothing better for your career than to make a good impression on your peers.

In the business world, image is everything! That is why presentation folders can be one of your best friends. If part of your job is making presentations, you should know that around 90 percent of your presentation is the image you have created for the people who have gathered. That’s right! How you look is more important than the information you have to present. You could have groundbreaking info to share, but if you don’t look sharp and professional, no one is going to pay too much attention to you.

A well-designed presentation folder can serve as an accessory to that executive image you strive to create. What’s more, when you design your own presentation folders, you can make them look exactly the way you want. You have many options when it comes to the design of these key players. What colour to choose, the general design and style, the size, even the type of paper used and the finish on that paper! All of these make a difference in how the finished product turns out.

Where can you go to self-design your own presentation folders? Find yourself an online corporate brochure printing service for the best prices and choice of folder options. Even though the price of a good supply of presentation folders that you design yourself may seem to be a little steep, remember that you usually get what you pay for. These folders will stand you in good stead for some time to come. Remember, they have other business uses beside that of an executive presentation. As they are usually used to hold various papers and documents, these folders will be of use any time you have a situation where you have an assortment of papers to keep up with.

Always make sure you choose a professional printer to help you to get the most out of a presentation folder design. A good printing company will work with your specifications, and in a short time will have your folder order ready to go to work for you and your business.

Gift Vouchers as Corporate Rewards

If you have decided that you would like to organize some sort of a promotion for your staff, but are having a problem deciding just what kind of promotion to choose, let gift vouchers come to the rescue! A gift voucher is sometimes called a gift certificate or a gift card. It is a perfect solution to that age-old question of what to give staff members for a job well done, or for a holiday like Christmas. A personalized gift voucher with your business name and address added is a lovely way to remember your top sales representatives, your office staff, or anyone within your corporation. Some companies will use gift vouchers in the following manner. The highest ranked sales representatives in the company are given gift vouchers of varying amounts. What they will do with these is use them as an incentive for returning customers. For example, let’s say Sales Representative A uses a $100.00 gift voucher as a 10% offer to reward Customer C, who has just purchased $1000.00 worth of new furniture. Since Sales Representative A works on commission, he ends up with more than he would have received if he had just been given a $100.00 voucher to use for himself. Gift vouchers that are used for corporate rewards do not have to be redeemable only at your own place of business. You can purchase various gift vouchers that are redeemable at many different types of establishments. The most professional way to use these ready- made gift vouchers is to have a type of presentation card printed to hold the voucher. You may choose to have the entire voucher printed. Don’t make the mistake of trying to print these yourself on a home computer. Even with your own staff, you want anything you present to them as a corporate reward to look professional! Your best bet for good-looking gift vouchers that you can be proud to give out to your staff members is to locate a good printing company. Any company that can do a good job with business card color printing can do a good job for you on a set of gift vouchers. Often, gift vouchers are printed in a form that makes them more like coupons. This type of voucher is popular on the corporate level as well as with staff members. Each individual coupon in the voucher booklet is good for a separate item, and this makes it a favourite with everyone. When your people receive one of these as a gift, be they corporate or customer, it is something that they will not soon forget. Once you have chosen the printing company that you want to do business with, give them your ideas for a gift voucher. If by chance you aren’t exactly sure how you would like for these vouchers to look, your professional printer can help you to decide on both a design and a pattern that is typically used. Perhaps they will even work out a package deal where you can also purchase label printing services along with the vouchers for one discounted price. Using a gift voucher as a corporate reward as well as a customer reward makes good business sense for your company as well as your company budget.

Does Your Company Stationery Portray The Proper Image?

Where were you when you first heard someone say that first impressions are everything? Possibly, you were at a business meeting or conference early in your career. This bit of sage wisdom is usually taught to newcomers who are affiliated with the business world for the first time in their lives. They absorb the idea that a business suit or other, more formal clothing makes a much better impression on a potential customer than a pair of jeans and a t-shirt. They learn that their appearance has an effect on people, and that first glimpse of a person is often the image that is remembered the most.

This adage is especially true when you consider the impact that your company stationary can make on the world at large. That small sheet of paper commonly called stationary is literally the line of contact between you and the world. No matter where in the world your stationary goes, it represents you and your company. That is a pretty tall order for a letter-sized rectangle of paper!

You want your company stationary to portray the proper image. What is considered the “proper” image? A lot depends on what kind of company you have. For example, if you work in the financial area or in management of a large company, chances are you do not wear shorts and flip flops to work. You have a professional dress code, which is adhered to by those in your position, and sometimes by those who aspire to be in your position. You look a certain way because you have a certain job to do. The same rules should apply to your company stationary.

Without the proper appearance, you cannot represent your company correctly. You must maintain a professional appearance to be taken seriously, and your company stationary should not march to the beat of a different drummer! Silly cartoons, flowers and hearts, or lewd images have no place on company stationary, yet it is amazing just how often such things will show up in some corporate offices for approval. And, it shows a lack of business sense when these types of stationary are approved by those in charge of a business.

Even if your business is flowers and hearts or something similar, you’ll find that your company is seen as much more efficient if your stationary portrays it as a professional operation. This is what letterhead printing services do best. You just can’t get the level of quality you need for business stationary from your home printer. Don’t make the mistake of thinking that cheaper is better when it comes to something as important as your business stationary! It’s fine to cut corners in other parts of your business, but not here. Remember, that stationary that leaves your office and goes out into the world is you, the only you that many people will ever see!

But, what if you have no idea where to begin when it comes to designing your stationary? The solution to your dilemma is quite simple. Letterhead printing services will often help you design a letterhead that is perfect for your business needs, and the price of this professional assistance is usually very little. In some cases, it is done at no charge. What more could you ask for? Find yourself a good online printing service when the time comes for you to order your company stationary.

Your Business Letterhead

What is a business letterhead, and why is it important to your present and future success? A business letterhead is stationary that has been printed with identifying information about you and your business, plus your business logo, if you have one. Generally, a business letterhead lists your business name and mailing address, telephone numbers, including fax numbers, email address, and web site address. All of these can be listed, some as a page header, and some as a footer. The design and placement of this information is, of course, up to the person who owns the company or the person who is responsible for the marketing of a company. All businesses should have an attractive letterhead, along with matching envelopes. Even if you think your own business would never have need of a letterhead, you never know when you may need to write a letter to a customer or supplier. There are times when an email just won't do the job, and these are the times when a letter that has been typed or handwritten on an attractive business letterhead can get the job done with a touch of class. Your business letterhead is your business image. A well-designed letterhead that is neat, yet eyecatching says good things about your business as well as your products. All of the information a potential or repeat customer should need is right in front of them when you make use of a letterhead. The fact that your business even has a letterhead will mightily impress some people, too. A letter written to a customer or supplier on plain paper says nothing about the quality of your products or services, whereas a letterhead can just ooze quality, depending on the type of paper used and the attention that is paid to the design detail. Suppose you have never designed a business letterhead, and are a little unsure as to where you should start. This is when you call upon one of the letterhead printing services that can be found online. These printing services are business oriented, since they are a business themselves. They have ample experience in the best way to lay out a business letterhead and logo in order to help you make the best impression possible on the people and businesses you will be corresponding with by regular mail. Letterhead printing services also can supply you with envelope printing to match your business stationary. Some people may tell you that you can print your own business letterhead stationary with your computer. Unless you are a graphic designer with a lot of time to spare, you will be much better off hiring a professional to do this work for you. Letterhead stationary that is homemade often looks homemade, and this is not the image that you want your business to have. You must use a thicker paper stock in order to print a letterhead that looks and feels like something a business would use, and this paper is notorious for jamming up your printer, especially when you are printing a quantity of sheets. Do a little research and select an online printer to handle all of your business printing needs. You will be very glad you did!

Swing Tags Deliver Your Message

Have you considered the use of swing tags in your business? In case you haven't heard, swing tags are fast becoming one of the most versatile marketing tools available to help you provide needed information about your product to your customers. Swing tags can be trendy or classically basic, decorated or plain, printed on one side only or both sides, in one colour or several, consist of just one page or many. They can be fabric covered or decorated with buttons. The choice is up to you, as you know what would work best for your business.

Swing tags can be printed on various textures and thicknesses of paper, can include line illustrations or actual photos, and can be attached to the product in a variety of ways. The text on a swing tag can be embossed or foil printed.

What would you include on a swing tag? It all depends on your product! If it is a food product, it is common for a swing tag to include a bit of history about the origins of the food, and a few recipes, if applicable. Swing tags for non-food products can communicate a special offer, or just your slogan and logo. They can include instructions for assembly of a product, handling instructions for a product, or can highlight other products your company produces.

Your promotional material is a big part of your marketing. You want to choose something to represent your product that will be eye catching and a little different from the competition. Swing tags can be attached to your merchandise in a way that will best introduce the product to a prospective customer who may have never noticed your company’s offerings before. In fact, a swing tag that contains information that people need and want to know about a product can be a big selling point. A well-designed swing tag that is pleasing to the eye can improve how your product and company are perceived by others.

If you have ever been in a clothing store, you have seen swing tags. They hang from most clothing and include the price and the name of the manufacturer/designer. Now, imagine how much more noticeable these tags would be if they were larger, shaped differently, brightly coloured, or imaginatively designed. Swing tags are a way of communicating with your current and prospective customers as well as advertising your product.

You may be wondering where you can get swing tags. Leave the printing of these up to a professional, as you don’t want your swing tags to look like they were printed on a home computer. The design of the swing tags is important, and it takes a graphic artist to create a tag you will be proud to place on your product. An online printing company that does wine label printing should be able to assist you in the planning and design of swing tags. A swing tag is a little like a wine label in that it tells the customer about the product within the bottle.

When you decide to let swing tags deliver your product’s message, do some online research and find a reputable printer that has experience in doing corporate brochure printing. This will tell you they recognize the importance of business marketing, and can do a wonderful printing job for you.

Gift Vouchers Can Promote Goodwill

The use of gift vouchers in your business can be an excellent way to promote goodwill among your best customers. Often called gift certificates or gift cards, gift vouchers are sometimes crafted from paper, somewhat like a coupon. This was actually the norm until the plastic vouchers that resemble credit cards became popular. However, both styles are still very much in use. When you have a customer who buys a great deal of merchandise from you all at once, or many regular customers, presenting a gift voucher to those customers is a nice touch that will foster their loyalty to your business. Gift vouchers are also the perfect marketing tool to use whenever you want to attract new customers. If you have done your homework, and know your target market, you can arrange to offer a voucher when a new customer purchases a certain amount of your products as a sort of thank you to that customer. Gift vouchers can be used in many ways to help you retain your customer base, and also to bring in new customers. One way to do is this is for your business to sell the vouchers for others to buy and give as gifts to friends and family. This means that you are going to do the same amount of business that the sold gift vouchers add up to. Only around five percent of the people who receive a gift voucher neglect to redeem it. If you were to do the math, and add up the total of those unredeemed gift cards, you may find that this amount will come close to equalling the amount you paid to have your gift vouchers printed up. Another added bonus to using gift vouchers is that most people who receive them will spend more than the face amount of the voucher. This can be helpful to your business, especially at certain times of the year when sales sometimes drop off. You can also use vouchers in a rewards promotion that you advertise. For example, every customer who refers a new customer who purchases a certain amount by a certain date gets a gift voucher. Send a gift voucher to a customer whom your records show has not purchased anything from your business in a while. Invite them to return, and offer them a certain amount off the price of one of your products. It goes without saying that you want any gift vouchers that represent your business to be distinctive. In order to accomplish this, you should hire a professional printing company to get the job done for you. A good online printing company that is used to doing business card color printing or full color postcard printing should be able to do a wonderful job on your gift vouchers. Try to select a printing company who has a graphic designer available to help you decide on the colour and design of your vouchers. This will help to insure that they will be a credit to your business, and irresistible to your customers – past, present, and future.

Advertising With Flyers

If you have a business, at some point you will need to advertise your product or service. This is crucial if you want your business to grow and to be successful. Most people assume you advertise to bring in more customers, but there are several ways to accomplish this. Whenever you have a new product or service, or have made changes to the one you may have advertised previously, advertising is the way to get the word out. Advertising is also a fine way to get people interested in your business who ordinarily may not have paid too much attention to what you are offering. Big corporations have an advertising budget that allows them to spend top dollar on various ways and means of advertising. Billboards, radio and television commercials, magazine and newspaper ads are all quite effective marketing tools, but these types of advertising are normally expensive. A small business, or a business that is just starting out, is usually not able to afford to advertise in this fashion, and the search begins for a way to market the business without the need to spend a large amount of money. Advertising with flyers is one of the least expensive ways to tell others about your business. It is also a very much overlooked method of advertising for some reason, maybe because it is so simple that people deem it as a waste of time and effort. However, flyers are an extremely effective way to get your name and business message in front of a lot of people! Flyer printing can be very reasonably priced, and the return on your investment in having a batch printed for your business can be higher than you might think. You have many options when it comes to using flyers for your marketing needs. You can choose different colors of paper, perhaps to blend in with the colors of your business logo. You may decide on glossy paper, or plain white paper. You can choose to have your flyers include a photo of your product or service. You may want to have both sides of your flyers printed in order to include more information, price lists, hours of operation, etc. You may want to invest in colour flyer printing so you can insure that your flyers are as eye-catching as possible. In order for flyers to work their magic, you must do a little work before you have them printed. You need to know where the target market for your goods or services is located, so that you can plan the best way to distribute the flyers to this area. Distribution is key! If your flyers fall into the hands of people who have no interest in your goods or services, then your flyers will be wasted, as they will probably just be thrown away. Of course you don't want this to happen, so it would behoove you to do your research first. Once you know where you want your flyers distributed, you can either do this job yourself, or hire someone to do it for you. Advertising with flyers is one of the smartest marketing moves you will ever make for your business.

Advertise Your Event with Colourful Postcards

Are you looking for a cost effective way to get the word out about your event? Try postcards for an easily affordable solution to your advertising needs. A professional printing company can do postcard printing at a very reasonable price. A good company will work with you to make sure the finished postcards look the way you envisioned them. Postcard advertising has been going on for a long time. Coloured postcards are very eye catching, and are a perfect way to inform people of an event that is going to take place. However, since the Internet has become so popular, it seems that postcards have fallen out of favour with business owners. You can be the one to bring them back by taking advantage of their economical usefulness. Do you remember the days when you would get postcards in the mail from family and friends who were on vacation? It was always a little thrill to see that glossy, colourful card in your mailbox. People are not as apt to send postcards while on a trip nowadays, so when your postcard arrives in the mailbox of those that you want to notify of your sales event, they definitely won’t be tossed into a trashcan! Those postcards will be read avidly, and even set aside until the event date. You don’t have to open a postcard like you do a letter, which makes it almost impossible to ignore them. If you are advertising a sales event that will take place at your business location, you could offer everyone who brought their postcard in on the day of the event a discount that the general public would not receive. By getting the postcards back into your hands, you would be able to determine the success of your mailing campaign. What should you put on a postcard that is going to be used to advertise a sales event? On the front, a full colour photo of one of your products would be quite suitable, especially if it is one of the products that is going to be included in the sale. However, use your imagination, and come up with a photo that ties in with the theme of your business. Try to choose a full color postcard printing online company who has a graphic designer on staff. This professional has had training in how to lay out photos and use colour and text to their best advantage. They will be happy to assist you in choosing the best design for the front of your postcard. On the back of your postcard, you want the pertinent information for your event. The location, plus the date and time is mandatory. A line or two of catchy text that is relevant to your business and the event would be perfect to keep recipients of the postcards a bit curious as to what you have planned for the event. Purchasing postcards online can save you both time and money. When you go to the website of a printer you are considering, see if you are able to upload photos and text onto a template. If you want to stop there, and let the printing company do the rest of the work needed to customize your postcards, you can. Full colour postcards can aid you in your marketing efforts at a price that even the smallest business can afford.