Tag Archives: Business Cards

Seven Rules for Handing Out Your Business Cards

Handing out business cards is a great way to advertise and market your business. You may have a small booklet printing business or you could represent a major IT services firm, but when handing out business cards the same rules apply to big and small alike.

But how do you know that your business cards are not being thrown in the trashcan as you leave? Here are seven rules for handing out your business cards:

1. Presentation is Key

Your business card needs to be neat looking with absolutely no folds or tears. Your business cards speak volumes about you so keep them in mint condition.

When ordering your cards from a business card printing company, make sure they use an easy to read dark font. When you receive your order, quickly check every card to make sure there are no ink blotches or stains of any kind.

2. Timing is Everything

Wait for the right time to hand out your business card. The perfect time is always near the end of the conversation when you have gained the person’s confidence. Never hand your card over after just meeting someone, you have to gain their trust and form some kind of a connection before taking that step.

3. Hand Out One Business Card

Too many businessmen make the mistake of handing out multiple cards. Their reasoning is that the individual with five cards will spread them around to his co-workers. But what is a lot more likely is they will throw the whole batch in the bin as soon as you are out of sight. So don’t overload your business associates with your business cards, just give them the one card.

4. Give Your Friends a Business Card or Two

Many people are reluctant to give their friends a business card. They feel as if they are crossing some sort of invisible boundary between business and personal friendship. This is quite unreasonable because if anyone is going to promote your business, it is your friends. For example, if you are a plumber and one of your friends overhears an acquaintance saying that they need to find a plumber to install a new bathroom, you can be sure that they will hand over your business card.

5. Always Have Your Cards With You

Always have a batch of cards with you everywhere you go. Do not place them in your back pocket since they could fold and crease. It is better to have a small business card case that will keep them crease-free.

6. Reciprocate

When a person asks for your card in a meeting or during a networking event, it is considered polite to ask for their card in return.

7. Online Business Cards

Online business cards are an innovative way to connect with businesspeople around the world. Simply send them along with all of your emails.

Every businessperson needs their business cards. With these seven rules you are sure to make many fruitful business connections. Good luck!

5 Ideas to Promote your Charity or non Profit Organisation

Charity organisations and events are amazing ways of raising money for worthy causes, but what about the up-front costs of advertising and promotion? You're likely not going to have a lot of money to work with so competing on the same playing fields as companies with money to burn is unlikely to gain you any notice. You need to put your promotion efforts where people are going to see them with minimal money spent but an air of authenticity. To help you get a good turnout and get noticed, here's 5 ideas for promoting your charity or non-profit organisation:


Best 7 Materials to use in a Promotional Campaign

A promotional campaign will work best for your business if you use top quality printed materials. Even business cards can help you stand out from the competition and is a form of advertising that has been proven over time. There are many forms of promotional material from the humble business card to full size colour photo posters.

Here are seven of the best materials to use when planning a promotional campaign. The campaign may be as simple as getting your information to as many customers and potential customers as possible or a public display at a trade exhibition.

Continue reading Best 7 Materials to use in a Promotional Campaign

Your Self Designed Pre Folders

Anyone who does business presentations knows that a nice looking and well-designed folder can go a long way in helping your colleagues to sit up and take notice of the information you are presenting to them. Though this type of folder is most often seen in an executive meeting, presentation folders are also very usable in all sorts of business situations. The company that takes care of your business card printing can generally print these folders to your specifications.

What does a presentation folder look like? Generally, a presentation folder will contain your company’s name and logo on the outside, as well as any other information that seems essential. These folders are designed to have a refined, tasteful, and professional appearance, which of course reflects well upon your company. The right kind of presentation folder can make you look extremely organized to the other people in your organization. This is definitely a good thing, for there is nothing better for your career than to make a good impression on your peers.

In the business world, image is everything! That is why presentation folders can be one of your best friends. If part of your job is making presentations, you should know that around 90 percent of your presentation is the image you have created for the people who have gathered. That’s right! How you look is more important than the information you have to present. You could have groundbreaking info to share, but if you don’t look sharp and professional, no one is going to pay too much attention to you.

A well-designed presentation folder can serve as an accessory to that executive image you strive to create. What’s more, when you design your own presentation folders, you can make them look exactly the way you want. You have many options when it comes to the design of these key players. What colour to choose, the general design and style, the size, even the type of paper used and the finish on that paper! All of these make a difference in how the finished product turns out.

Where can you go to self-design your own presentation folders? Find yourself an online corporate brochure printing service for the best prices and choice of folder options. Even though the price of a good supply of presentation folders that you design yourself may seem to be a little steep, remember that you usually get what you pay for. These folders will stand you in good stead for some time to come. Remember, they have other business uses beside that of an executive presentation. As they are usually used to hold various papers and documents, these folders will be of use any time you have a situation where you have an assortment of papers to keep up with.

Always make sure you choose a professional printer to help you to get the most out of a presentation folder design. A good printing company will work with your specifications, and in a short time will have your folder order ready to go to work for you and your business.

Impressive Printing Results Don’t Have To Be Expensive

So you have started your own business! Congratulations! You are just beginning to feel settled in your new position as business owner, and have discovered that in order to make a profit, you have to have a budget. In fact, you probably need more than one budget, but the one we are discussing here is your advertising budget.

In order to be successful in promoting your product or service, you must advertise. One of the best ways of doing so is with customized business cards, brochures, flyers, letterhead stationary, postcards, calendars, stickers, and any other innovative product that an energetic and dynamic printing company can dream up.

“Yes, that's all well and good,” you may be saying. “But my budget is pretty strict. I don't think it can handle the costs to advertise that way. Printing customized items can run into quite a bit of money, I'm told.”

That depends on where you are having your business printing done. Instead of using a local printer in your area, have you thought about checking out the printing companies that are available online? If you've never taken the time to see just what is available as far as printing options from the Internet, you are in for a real treat! There are printers on the web that are thoroughly professional, do great printing work, yet have prices that are so reasonable you won't believe your eyes!

Let's say you need brochures for your business. You go to your local brochure printing company and get a price quote. It seems a bit steep, and is certainly more money than you can spend, based on your business budget. You decide to look online, and see the same color double sided brochures for a much more reasonable price than what you were quoted locally. You also note with satisfaction that the online company is happy to help you design your brochures.

You decide to try an experiment. You want some business cards, and not just the black and white kind, either. No, you want some done to your specifications and printed in glorious color. Another local printing company gets a visit from you, and you ask about the price of the business cards. Armed with this figure, you return home and hop online. Sure enough, you find a web printer that is offering the same thing in what is known in the printing business as “choose your own design” cards.

But, for the same cost as those rather generic looking business cards, this company will custom design the cards for you. They feel that it makes a better business impression when you have a card that is different from everyone else's – a design that you can say is exclusively your own. Now, which business card color printing company would you rather patronize? The choice is yours!