If you have decided that you would like to organize some sort of a promotion for your staff, but are having a problem deciding just what kind of promotion to choose, let gift vouchers come to the rescue! A gift voucher is sometimes called a gift certificate or a gift card. It is a perfect solution to that age-old question of what to give staff members for a job well done, or for a holiday like Christmas. A personalized gift voucher with your business name and address added is a lovely way to remember your top sales representatives, your office staff, or anyone within your corporation. Some companies will use gift vouchers in the following manner. The highest ranked sales representatives in the company are given gift vouchers of varying amounts. What they will do with these is use them as an incentive for returning customers. For example, let’s say Sales Representative A uses a $100.00 gift voucher as a 10% offer to reward Customer C, who has just purchased $1000.00 worth of new furniture. Since Sales Representative A works on commission, he ends up with more than he would have received if he had just been given a $100.00 voucher to use for himself. Gift vouchers that are used for corporate rewards do not have to be redeemable only at your own place of business. You can purchase various gift vouchers that are redeemable at many different types of establishments. The most professional way to use these ready- made gift vouchers is to have a type of presentation card printed to hold the voucher. You may choose to have the entire voucher printed. Don’t make the mistake of trying to print these yourself on a home computer. Even with your own staff, you want anything you present to them as a corporate reward to look professional! Your best bet for good-looking gift vouchers that you can be proud to give out to your staff members is to locate a good printing company. Any company that can do a good job with business card color printing can do a good job for you on a set of gift vouchers. Often, gift vouchers are printed in a form that makes them more like coupons. This type of voucher is popular on the corporate level as well as with staff members. Each individual coupon in the voucher booklet is good for a separate item, and this makes it a favourite with everyone. When your people receive one of these as a gift, be they corporate or customer, it is something that they will not soon forget. Once you have chosen the printing company that you want to do business with, give them your ideas for a gift voucher. If by chance you aren’t exactly sure how you would like for these vouchers to look, your professional printer can help you to decide on both a design and a pattern that is typically used. Perhaps they will even work out a package deal where you can also purchase label printing services along with the vouchers for one discounted price. Using a gift voucher as a corporate reward as well as a customer reward makes good business sense for your company as well as your company budget.
The use of gift vouchers in your business can be an excellent way to promote goodwill among your best customers. Often called gift certificates or gift cards, gift vouchers are sometimes crafted from paper, somewhat like a coupon. This was actually the norm until the plastic vouchers that resemble credit cards became popular. However, both styles are still very much in use. When you have a customer who buys a great deal of merchandise from you all at once, or many regular customers, presenting a gift voucher to those customers is a nice touch that will foster their loyalty to your business. Gift vouchers are also the perfect marketing tool to use whenever you want to attract new customers. If you have done your homework, and know your target market, you can arrange to offer a voucher when a new customer purchases a certain amount of your products as a sort of thank you to that customer. Gift vouchers can be used in many ways to help you retain your customer base, and also to bring in new customers. One way to do is this is for your business to sell the vouchers for others to buy and give as gifts to friends and family. This means that you are going to do the same amount of business that the sold gift vouchers add up to. Only around five percent of the people who receive a gift voucher neglect to redeem it. If you were to do the math, and add up the total of those unredeemed gift cards, you may find that this amount will come close to equalling the amount you paid to have your gift vouchers printed up. Another added bonus to using gift vouchers is that most people who receive them will spend more than the face amount of the voucher. This can be helpful to your business, especially at certain times of the year when sales sometimes drop off. You can also use vouchers in a rewards promotion that you advertise. For example, every customer who refers a new customer who purchases a certain amount by a certain date gets a gift voucher. Send a gift voucher to a customer whom your records show has not purchased anything from your business in a while. Invite them to return, and offer them a certain amount off the price of one of your products. It goes without saying that you want any gift vouchers that represent your business to be distinctive. In order to accomplish this, you should hire a professional printing company to get the job done for you. A good online printing company that is used to doing business card color printing or full color postcard printing should be able to do a wonderful job on your gift vouchers. Try to select a printing company who has a graphic designer available to help you decide on the colour and design of your vouchers. This will help to insure that they will be a credit to your business, and irresistible to your customers – past, present, and future.
Choosing a business logo for your firm should be approached with thoughtfulness. You need to think your selection over throughly before you settle on it. This is because many people have hurriedly chosen a logo without taking the time to consider all the facets that a logo can effectively cover for you. A business logo is not just a cute graphic that you can place on your business cards or stationary. A business logo represents both you and your company. In fact, your logo may be the only impression some people will ever have of your company. It definitely is the first thing about your business that a potential customer will notice and remember. As your identity, you want your logo to imply the quality of your goods and services, and the purpose of your business to those who see it. You want the logo to represent what your business is all about. For example, you would not choose a graphic of a cute kitten to represent you and your business if you were a plumber or a carpenter. Your logo should identify your business so well that people can look at it and know that it stands for your business as well as the quality of what you have for sale. It should also be designed so that it will attract your potential customers. The business name you have chosen should also blend well with your logo. A business logo does not always have to be made of a graphical icon. A graphic logo can be artfully designed from your business name. This type of logo would certainly be different from any logo your competitors are using, and this is important. Be sure to check out your competition, and make certain that the logo you are thinking of choosing does not resemble the logos of your competitors. You want to stand out and be different! You may decide to design a business logo yourself, or you may want to hire the services of a graphic artist to design a logo for you. A good printing company usually has a graphic artist on staff. Often, the services of such an artist are included in the fee that is charged for letterhead printing services or business card printing services, both of which you will need to make your business a success. There are times when you can purchase a complete package of various printed material for a reduced price for your business, especially if you are just starting your business. This includes your letterhead and business cards, and can include signage and packaging material for your product or service. A business logo makes a great visual impact on everyone who sees it. This is why it is important that the logo you end up choosing is a memorable one. The right choice can build up lots of public recognition for your business. People will think of you and your business in a positive light when your logo represents a quality business or service. The logo should communicate with both your potential and prospective customers as well as those who are already customers of your business. By doing so, your current customers will be assured that they are purchasing a quality product or service, and your potential and prospective customers will be assured that they should do business with a company that represents themselves in a straightforward manner.