For our purposes, let’s make up a hypothetical company – Jim’s Photography. Here are ten ways that Jim can promote his photography business with print media:
- Brochures Brochures are great for promoting your business. For Jim, he can make use of the brochure's multiple pages by including a wide range of photographic samples, like senior portraits, baby images and wedding photos. Continue reading Ten Ways to Promote Your Business with Print Media
Your customers are the most important part of your business. It goes without saying that without them there would be no sales and nobody to advertise to. As such, it makes sense to make them as comfortable as possible. Customer relations is the way in which you interact with your clientele, and it could always stand to be improved, so here's ways to improve customer relations in your business.
1. Be open and transparent
Ensure that you have policies and philosophies in place when it comes to how your staff treat your customers. Part of staff training should include how they are to greet and deal with customers as a standard.
2. Be helpful
Your customers may need to know where they stand on your policies or methods so printing posters or brochures explaining how to order, return policies and other essential information that may not be obvious is a good idea.Continue reading 8 Tips for Improving Customer Relations
Anyone who does business presentations knows that a nice looking and well-designed folder can go a long way in helping your colleagues to sit up and take notice of the information you are presenting to them. Though this type of folder is most often seen in an executive meeting, presentation folders are also very usable in all sorts of business situations. The company that takes care of your business card printing can generally print these folders to your specifications.
What does a presentation folder look like? Generally, a presentation folder will contain your company’s name and logo on the outside, as well as any other information that seems essential. These folders are designed to have a refined, tasteful, and professional appearance, which of course reflects well upon your company. The right kind of presentation folder can make you look extremely organized to the other people in your organization. This is definitely a good thing, for there is nothing better for your career than to make a good impression on your peers.
In the business world, image is everything! That is why presentation folders can be one of your best friends. If part of your job is making presentations, you should know that around 90 percent of your presentation is the image you have created for the people who have gathered. That’s right! How you look is more important than the information you have to present. You could have groundbreaking info to share, but if you don’t look sharp and professional, no one is going to pay too much attention to you.
A well-designed presentation folder can serve as an accessory to that executive image you strive to create. What’s more, when you design your own presentation folders, you can make them look exactly the way you want. You have many options when it comes to the design of these key players. What colour to choose, the general design and style, the size, even the type of paper used and the finish on that paper! All of these make a difference in how the finished product turns out.
Where can you go to self-design your own presentation folders? Find yourself an online corporate brochure printing service for the best prices and choice of folder options. Even though the price of a good supply of presentation folders that you design yourself may seem to be a little steep, remember that you usually get what you pay for. These folders will stand you in good stead for some time to come. Remember, they have other business uses beside that of an executive presentation. As they are usually used to hold various papers and documents, these folders will be of use any time you have a situation where you have an assortment of papers to keep up with.
Always make sure you choose a professional printer to help you to get the most out of a presentation folder design. A good printing company will work with your specifications, and in a short time will have your folder order ready to go to work for you and your business.
Have you ever thought about using customised promotional material for your business? If you haven’t, this is definitely something you should consider. With such a wide variety of products available that are suitable for customisation, your business name and message can easily reach hundreds of potential customers each day.
Why should you choose customised promotional material? The main reason is usually the least obvious to business owners. They are of the opinion that the use of promotional products will be horribly expensive, and much more than their advertising budget can stand. All they can see is that they are giving something away, something that cost them money. What they fail to realize is that by handing out these little gifts, they are building company recognition. People will see the business name and logo, or a company slogan, every time they use the item.
Take a coffee mug for example. Most adults use such a mug every day, sometimes more than once a day. Every time they grip the mug’s handle to take a drink, they can’t help but notice the information that is printed on the side of the mug. Even the use of a customised promotional item that is as small as a keychain or a pen for writing can carry your message to potential customers neatly and efficiently.
In fact, these smaller items often will be inadvertently passed from person to person, giving your business information even more exposure. Everyone who sees your various promotional items could be considered a potential customer. If your message jumps out at them, they can very well turn into new and then repeat customers. Promotional items that turn heads have a way of doing this!
Customised promotional material is not as expensive as you would think, especially when you consider the cost of other types of advertising for your business. A print advertisement stays in the mind only for a short time. Even a television or radio commercial will gradually fade from memory. However, an item that is in use every day, which includes your company information, will bring your business into the lives and minds of those who have it in their homes.
How would someone go about getting customised promotional material for his or her business? You first will need to decide exactly what item or items you will want to use. It’s possible that you can choose products that are connected in some way to your business. Or, you can just go with the most popular items, such as products from a calendar printing service, computer accessories, pens, mugs, candy, bags, and computer cases. What you choose can depend on how much you want to spend. You may choose to hand out the smaller, lower priced items more freely than the larger, costlier items, but that is up to you.
There are many sites on the web where you can see and choose from the many promotional items offered by different printing companies. Any company that does a good job of colour brochure printing, or the printing of any other common marketing tool, will also be able to do a good job on your customised promotional items.
Have you given any thought to how much a newsletter could benefit your organisation? You may already send periodic emails to your members, keeping them abreast of what is going on with your group or cause. Think of what a newsletter, printed with the same high quality you see with most colour brochure printing could mean to your members.
You can do a lot more when working with a professional printer to make a paper newsletter that is delivered through the regular mail than you could ever do with an online newsletter. This is not meant to disparage the talented men and women who do such a fine job of graphic design with a computer. Their online newsletters can be true works of art. In fact, the professional printer you choose to print your newsletters for you on a regular basis also uses his or her talents in graphic art to design and create your finished product, so you are sure to be more than pleased with the results.
“Why not just print them myself on my own printer?” you may be thinking. Once you add up the costs for your ink, paper, and the time it takes you to design and print a few hundred newsletters, you will see that it is usually much more reasonable to have a professional do the job for you. Plus, when you work with a printing company that promises you the best possible price, as well as design help, you'll come to the conclusion that you are really getting quite a bargain. You can even take advantage of their label printing services to help you with the task of mailing your newsletters.
Your organisation needs a newsletter with a purpose, so in the beginning, you should decide just what your newsletter will contain, and how often you will want to come out with a new issue. Do you want to include stories from members, news from the staff, a calendar listing of what will be happening with your group for the next six months, or a potpourri of engaging snippets of interesting and relevant news, interspersed with photos that could tell a story all by themselves?
Once you have decided on the contents of your snail-mail newsletter, it's time to start checking on prices with professional printers. Don't hesitate to do some price comparisons online! Often, the choice of an online printing company is a smart choice for your organisation's budget, as well as the newsletter itself. When you are able to save money and get your printing done in a quick and efficient manner, your organisation will look splendid in the eyes of the community.
The group who is in charge of the newsletter will be able to add so much that will be of interest to those who will be receiving it in the mail! You may find that there is a clamour of recognition for your organisation as the newsletter gets passed from person to person and read and re-read. More people than ever will know of the existence of your group, and you may even welcome some new members as a result of this newsletter.
Have you ever noticed that the most popular style of brochure for the small business owner or operator seems to be the tri-fold? Have you ever wondered why? It is because the tri-fold brochure will fit perfectly into a #10 business size envelope. Actually, the moniker of tri-fold is really unsuitable for this brochure. It isn't folded three times, but two. If you were to unfold one of these and examine it, you would see that the entire brochure is the size of a sheet of paper measuring 8 1/2 by 11 inches. This is good to know, for you can use this kind of paper to create a mock-up brochure in order to assure yourself that all of your business information will fit on a brochure of this size.
Designing a brochure for your small business can be rather fun. Pay special attention to the information that you plan to add the back of the brochure. Do not place any important facts here, for studies have shown that this section is read and looked at less than any of the others. If anything more than contact information is on the back, chances are not many people will actually see it, and your advertising will not reach those it was meant for.
The section to pay attention to is not the front of the brochure, as many seem to believe, but the inside panel on the left-hand side. This is where the eye usually gravitates to first, and after that, most people look at the other two inside panels. So you want to be sure that you have some compelling information to place in these panels as well as photos or illustrations that correspond to your business. By using this part of of the brochure, the pertinent business points will be better noticed.
If you are having some trouble deciding how you want your brochures to look, why not choose a brochure printing company that will assist you in designing them? Printing professionals are well versed in giving help to businesses who are not sure exactly what they want. They will even work up a design layout for your approval before the printing of the brochures gets underway. If you do not have your own photos or illustrations, they can supply you with artwork that will really dress up your business brochures.
No matter what kind of business you have, you will find that colour brochure printing will highlight your business in many ways. Once the public knows more about what you have to offer, as detailed in your brochures, your business is sure to pick up speed, based entirely on the advertising power of the tri-fold brochure. These can be mailed out to your customer base, left on the front counter beneath a tasteful “Take One” sign, or used as direct advertising to a targeted group of consumers who have been previously interested in businesses such as yours.