Tag Archives: brochure

Top 5 Tips for Making a Great Marketing Campaign

What makes a marketing campaign both unforgettable and effective? Marketing campaigns that stick with consumers are the kind that offer a link or bond of some kind between the company and their clientele. Great marketing campaigns appeal to the emotions of their audience, with humour ranking high on the hit list. A marketing campaign needs to be transparent, honest, effective and affecting, but how do you go about doing so? Here's 5 top tips that will help you build a great campaign:

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5 Ideas to Promote your Charity or non Profit Organisation

Charity organisations and events are amazing ways of raising money for worthy causes, but what about the up-front costs of advertising and promotion? You're likely not going to have a lot of money to work with so competing on the same playing fields as companies with money to burn is unlikely to gain you any notice. You need to put your promotion efforts where people are going to see them with minimal money spent but an air of authenticity. To help you get a good turnout and get noticed, here's 5 ideas for promoting your charity or non-profit organisation:


Tri-Fold Brochures For The Small Business

Have you ever noticed that the most popular style of brochure for the small business owner or operator seems to be the tri-fold? Have you ever wondered why? It is because the tri-fold brochure will fit perfectly into a #10 business size envelope. Actually, the moniker of tri-fold is really unsuitable for this brochure. It isn't folded three times, but two. If you were to unfold one of these and examine it, you would see that the entire brochure is the size of a sheet of paper measuring 8 1/2 by 11 inches. This is good to know, for you can use this kind of paper to create a mock-up brochure in order to assure yourself that all of your business information will fit on a brochure of this size.

Designing a brochure for your small business can be rather fun. Pay special attention to the information that you plan to add the back of the brochure. Do not place any important facts here, for studies have shown that this section is read and looked at less than any of the others. If anything more than contact information is on the back, chances are not many people will actually see it, and your advertising will not reach those it was meant for.

The section to pay attention to is not the front of the brochure, as many seem to believe, but the inside panel on the left-hand side. This is where the eye usually gravitates to first, and after that, most people look at the other two inside panels. So you want to be sure that you have some compelling information to place in these panels as well as photos or illustrations that correspond to your business. By using this part of of the brochure, the pertinent business points will be better noticed.

If you are having some trouble deciding how you want your brochures to look, why not choose a brochure printing company that will assist you in designing them? Printing professionals are well versed in giving help to businesses who are not sure exactly what they want. They will even work up a design layout for your approval before the printing of the brochures gets underway. If you do not have your own photos or illustrations, they can supply you with artwork that will really dress up your business brochures.

No matter what kind of business you have, you will find that colour brochure printing will highlight your business in many ways. Once the public knows more about what you have to offer, as detailed in your brochures, your business is sure to pick up speed, based entirely on the advertising power of the tri-fold brochure. These can be mailed out to your customer base, left on the front counter beneath a tasteful “Take One” sign, or used as direct advertising to a targeted group of consumers who have been previously interested in businesses such as yours.

Let Product Brochures Do The Talking

What do you want to tell the world about your business? Any message you want to convey can be done in a tasteful manner with a well-designed product brochure. No matter what kind of business you own or operate, you need the kind of advertising that a brochure is able to do for you. However, the type of business will have a lot to do with the finished product.

Sit down and plan your color brochure printing before you even contact a printing company. Who are you trying to reach? You're going to need both information and an image to reach your target audience. For example, a veterinarian could include tips on keeping your pet healthy, along with an image of several beautiful dogs or cats, and then add a list of fees and hours of operation. Not only would this be of interest to pet owners, but to those who are thinking about getting a dog, cat, or other pet.

Maybe you have a travel agency. Nothing sells travel like images of a white sand beach, or some far-off exotic location, teamed with perhaps a traveler's review of their vacation that was of course booked through your agency. The main thing is to create a brochure that is memorable. You want your potential customers to remember both what they read and the picture they saw when they have need of your product or service. You want to highlight what is good about your business, and what you have to offer that the competition does not have.

A brochure gives you a great deal of flexibility, actually more so than any other type of advertising. You can convey the specifics of your business to a larger range of people than you would if using classified advertising. A direct mailing of your brochure to your target audience will result in more business coming your way than if you took out an ad in your local paper.

You should be able to come up with many concepts for a brochure campaign that will fit in with the image of your business. But, what if you are having a problem visualizing what you need to include in your brochure to make a statement? You need to look for a professional printing company that will be glad to help you with your marketing needs. Be aware that you may have to pay a fee for this type of assistance, but it will be money well spent.

Take a look around online for a professional printing company. You'll want to work with one that will be able to show you a proof of what your brochure will look like before it has been printed. This will give you the ability to make any changes needed before the brochure printing process gets underway.

Your product and/or service will become well known with both your target audience and the general public as well when you put a well-planned advertising campaign featuring brochures in action.

Brochures As A Marketing Tool

When using brochures as a marketing tool, remember that the brochure itself may be the only part of you that some people and businesses will ever see. In a sense, that brochure becomes your identity. So, it will pay off for you to pay particular attention to how “you” look before going out to “meet the public”. You want the brochures you use to be eye catching. Think of a pretty woman in a beautiful designer dress, or a handsome fellow in a snappy three-piece suit. Both of them are eye catchers to others because they look so nice. They stand out from all the rest because of the way they look, and that's the way you want your brochures to attract attention.

Don't be alarmed if you are unable to come up with any good ideas for brochures that are to be used to advertise your goods or services. A good color brochure printing company will be more than happy to help you brainstorm ideas and concepts for your new marketing tools. These professionals have seen many a brochure, and are expert at knowing what would be a good fit for your business needs.

The heading on your brochure is important. Short and sweet, a little catchy, it is often the first thing that people notice about your brochure. Color is important here, too. Remember our analogy above about the well-dressed man and woman? How noticeable to you think they would be if they were all black and white like the picture on a television set from the 1950s? Color will get your brochure noticed!

But, you also want people to read what your brochure has to say as well. The text that is used is also important in the overall function of this marketing tool. What do you want people to know about your products and services? Think up a clever way to express your business using words. Tell the reader a story, or use customer testimonials if you like. If you find your creativity has taken a holiday, the right kind of company will also be glad to come up with some business copy for you.

What is the right kind of company? One that will help you to create a marketing brochure at a competitive price. If you have priced brochures before, and kind of winced at the prices, you are going to be pleasantly surprised when you check out the best of the best in online printing. A bright idea for an advertising campaign can go a long way in the hands of a professional online printing company. Knowing just who your target market is can also help you and the printer to pinpoint a theme that will appeal to the likes and dislikes, the age and the appeal of certain colors of the people you will be reaching with your brochure printing.

Once you have decided on an online company and have gotten the details of your brochure order worked out, it's time for you to just sit back and relax. Your online brochure order will be delivered to you sooner than you probably expected – and often faster than even a local printer could do the job for you!

The Power Behind a Brochure

A brochure is one of the most cost-effective ways to help you to expand your business. Far cheaper in the long run than most types of advertising, brochures are a fantastic marketing tool. You don't need a big advertising budget to be able to afford to use brochures in your business, and you don't have to pay high prices to get a high quality, professional product. Especially when you order online with a brochure printing company like Dark Horse Print and Design!

In the business world, brochures can serve two different functions, depending on how you are planning to use the finished product. You can have a brochure that will attract people's attention. It either has a colour or a headline that catches the eye – maybe both. It makes people want to step over, take it out of the rack, and examine it to see what it's all about.

Some people even call this kind of brochure a “teaser”. It has just enough information about your business to pique the curiosity, and make someone want to know more. It usually includes what is known as a call to action, which can simply be your business phone number, or an invitation to come to your visit in person. This would be an ideal brochure for a new customer or someone passing by who might be interested in what you have to offer.

Or, you can have the kind of brochure that would be perfect for the customers that already know you are in business, but perhaps don't know about everything you have to offer – maybe someone who picked up one of the brochures describe above and took it home with them to read! This brochure is full of facts, would not be suitable for someone who wasn't really familiar with your business, as all the information would more than likely not be given any attention other than a cursory glance.

As a general rule, you don't place an info-packed brochure out for the curious to pick up. You would be defeating the entire purpose of the brochure, unless your literature was placed somewhere that you knew that interested and potential customers might frequent. A good example of this would be a brochure extolling the virtues of your children's clothing store at an indoor playground or gym that attracts children of the ages that are suitable to your clothing lines.

With a brochure printing services like Dark Horse Print and Design, you can have your brochures in hand before you know it! Once you have your artwork requirements settled, and have them in the required file format for printing (or, you can request that Dark Horse help to design your job) you can have an artwork proof emailed to you for your examination. This proof will show you a layout of your brochure. You can change any aspect of your artwork design as often as needed, until it looks exactly like you want it.

Once your brochure layout suits you, Dark Horse Print and Design will print them for you in the quantity you specify, from 250 to 5000. And, maybe the best part of all besides the price, you will receive your order of brochures in three to five days, anywhere in Australia! The excellent service from Dark Horse is professional and reliable as well as fast. You'll want Dark Horse Print and Design to take care of all your printing needs!

For more information on how you can get the best looking brochures on the Internet, go to http://www.darkhorse.net.au and click on 'Brochures'.