Tag Archives: Brochure printing service

Best 6 Reasons to use Printing Services

If you have a printing job coming up, you may be tempted to create your own design and produce your own stationery using your new laser printer. While it is certainly possible to print in house there are many reasons this could go horribly wrong. The following tips are the best 6 reasons you would be better off using a printing service instead for producing letterheads to color flyer printing.

Cost

The costs of using printing services may well be a lot cheaper than you think. There are many printing companies to choose from so their aim is to give you the best deal, a quality product that costs less than other printers just to stay ahead of their competition. Using on line printers can have additional savings for bulk prints and some offer free delivery to metropolitan areas so make sure you research well for the best deals available.

Not only should you factor into the costs the materials needed to produce the final product, such as paper or card, ink and electricity remember there is also the time spent in getting the design and layout right as well as the actual printing time.

Continue reading Best 6 Reasons to use Printing Services

4 Tips for Better Brochure Printing

If you’ve taken the time and trouble to produce the written material for a brochure, be sure to follow through with a quality printed product. A sub standard brochure could reflect poorly on your business so using a professional brochure printing service will go a long way in contributing to your image. Brochures are a fantastic marketing tool for promoting your business or advertising a coming sale. They can also be used by neighbourhood groups and non profit organisations by advising what is happening in the community. Continue reading 4 Tips for Better Brochure Printing

What is variable data printing? How can it help your business?

What is variable data printing?

The term ‘variable data printing’ is used to define a printing method that personalises information on an individual document. For example you may want to use a brochure printing service to produce a set of brochures. These can be customised with the recipients name on the front cover or any page within the brochure.

There are any number of medium that can be used to take advantage of variable data printing including postcards, newsletters, calendars and posters. Variable data printing uses information from an external data base file seamlessly and without interruption to the printing process. Change text or images making your message relevant to the reader.

How can it help your business?

Customer loyalty can be greatly improved if mail outs are delivered with a personal greeting. Variable data printing can create higher response rates and more orders from your customers.

What can be printed using variable data?

The choice of printed material is only limited to your imagination. Printing companies that offer different sizes and specifications to meet your requirements should be given preference for your printing job.

Postcards

Send customers a postcard letting them know about a future event or sales promotion. They will be thrilled with the personal touch.

Brochures

Personalise brochures with customers’ name and reference to their previous purchases or change images and products to suit the individual client.

Newsletters

Regular newsletters providing industry news and even community events can be a great way to keep in touch with your customers.

Direct Mail Letters

Letters to clients are enhanced with personalised greetings and reference to their name throughout the body of the document. You can refer to a particular product or future promotion to suit the individual customers’ needs. Mail merge has been around for some time but having your stationery professionally printed and personalised gives your message a competent look.

Greeting Cards

What better way to let your customers know you have thought about them than with a greeting card. You can have the cards printed in bulk to save costs then customise each one.

Calendars

Have your customers’ family name printed on a calendar for a great end of year gift and a special way to say thank you for their continuing patronage. If you have different product lines each month can be changed to match the item you are promoting.

Posters

While it is most common for the text to change in variable date printing, images and graphics are also able to be adjusted. This gives greater scope for a series of posters using a main theme with slight variations on each.

Variable data printing is offered by most printing companies and even online printers. Consider using the online option to make the process convenient, quick and efficient. Digital printing has taken marketing to a new level, by combining data base information in one of the many formats available be it a letter or customised postcard, your business is bound to benefit.