In the world of marketing 'Seasonality' is an area of constant focus. By looking at seasonality we can take advantages and make cost savings by better understanding trends in our market. Seasonality is about looking at all the regular and constant market trends for your business. By extrapolating on this we can apply strategies on development and maximising the right times to the right parts of our business.. Christmas, school holidays, taxation time, Summer and Winter are all elements of seasonality. Look at the whole year. It may be a good idea to arrange Christmas business card printing in November and distribute your greeting cards and take advantage of the festive season to remind your clients about you and your business. Here are some core seasonal marketing ideas to help you better market and grow your business.Continue reading Seasonal Marketing Ideas
Is your business looking out of date and did your last set of booklet printing look to shabby to give out to your customers. Is your business not looking as modern as it should. Or do you just simply want to upgrade the appeal of your business. Here are some helpful tips ways to go about it.Continue reading Helpful Tips on Re-branding Your Business
Not everyone is a expert and writing advertising copy is a specialised field but there are some basic principles to writing advertising copy that you can execute yourself when preparing for booklet printing or your own advertisements. Here are 5 basic tips and hints on how to write copy and good advertising copy for you and your business.Continue reading 5 Tips on How to Write Advertising Copy
You have a logo and booklets, business cards, letterheads and other stationery ready for your business and head to a professional printer. Thinking you have the hard part nailed, it can be distressing to be met with a load of terms specific to printing only to realise that you have little to no idea of what they mean. Before heading off for booklet printing, business card printing, or any other type of printing, have a look at this list which defines some key printing terms.
Text, graphics and illustrations used in combination or individually ready for printing.
Additional image that extends beyond the edge of the page. When an image or colour is printed to the edge of a page, a bleed is used so that when the paper is cut, a white line does not appear on the edge of the page.
Binding is the process of joining papers together (commonly by wire, glue, thread or plastic combs) to enable the papers to be easily read and transported.
One of the colour methods for printing is CYMK, Cyan, Magenta, Yellow and Key (black). Almost all colour printing involves these four primary colours and is often referred to as "four-colour" or “four colour process” printing.
Written content and text used in printed material, including advertising.
Printing which uses digital imaging processes to transfer an image directly on to plain paper without time delay and without the use of traditional rollers and plates.
DPI means Dots Per Inch. The resolutions of input, display and output devices are explained by DPI. The more dots per inch (that fit horizontally and vertically in a one inch measure), the higher the quality of an image and the sharper the appearance of the image.
DTP is the acronym for Desk Top Publishing. DTP is usually the process of organising the layout and appearance of documents and publications such as magazines and other advertising. Sometimes, DTP refers to the program used for the design of a publication. These include: PhotoShop, FreeHand and InDesign.
A ‘mocked up’ version of a booklet, business card or other ‘to be printed’ piece. A dummy is created using the same type of paper as will be used in the finished product and is a useful reference for all involved in the process of creating a publication.
Imagine (or you may even be familiar) with an image being pressed into paper so that it is raised above the surface, something like a bump. In the printing world, this is embossing.
Rather than raising the image, engraving involves the image being cut out of the paper.
Small blue crosses that are printed on paper are fold marks and their purpose is to give designers a visual guide as to where folding will occur in the finished product.
A thin transparent plastic sheet covers the piece so that it is protected from heavy use and liquid. Lamination is frequently for used for pieces that are displayed, such as posters and signs.
Ink is offset from the printing plate to a second roller and then on to paper. To date, this is the most common type of printing done commercially.
The term ‘watermark’ usually refers to an image that is placed in the centre of the paper and is usually produced so that it does not intervene with the text that sits on top of it.
Printing today can be a complex and sophisticated field, far different from the days when it involved only black ink. New options enable creativity and originality but in order to capitalise on these options, it is necessary to understand the key printing terms that are used. Whether clever and original booklet printing or business card printing is needed, there are many possibilities to select from in order to get an ideal and effective product.
Charity organisations and events are amazing ways of raising money for worthy causes, but what about the up-front costs of advertising and promotion? You're likely not going to have a lot of money to work with so competing on the same playing fields as companies with money to burn is unlikely to gain you any notice. You need to put your promotion efforts where people are going to see them with minimal money spent but an air of authenticity. To help you get a good turnout and get noticed, here's 5 ideas for promoting your charity or non-profit organisation: