Tag Archives: booklet printing

5 Occasions When Artists Need Quality Printing Services

Artists are amazing and creative people, and seem to be able to make anything and everything. They are the ones we always turn to for help with getting that banner made or designing that website, though there are times when even artists need help getting stuff made. Quality printing is one service every artist will need at some time or other, the following examples are just some of those times.

Business Cards

While it is possible to hand make your own business cards, if you want quite a few made up and want them to look flashy and professional, it’s best to get some expert help. Even if you are able to design your own cards, you will probably want to head down to the print shop to get your business card printing done up. It doesn’t cost much and will leave you more time to work on your actual art.


Some art has an important story that accompanies it, in which case it can be a good idea to produce a booklet to be available during your art showings. This will save you having long and bulky descriptions put up beside the art, and allow a cleaner look to your showing. Typing up the booklet is going to be a lot of work on its own, so rather than typing up every copy yourself, get someone to do the booklet printing for you. Again, it’s inexpensive and unless your art is as a booklet maker, the people at the print shop will most likely have more skills at putting it all together than you.


Any self-respecting artist will make up their own event poster, after all, you are meant to be an artist! Though you don’t need to make dozens of original posters to promote your event. Once you have your masterpiece event poster made up, get to the print shop and do it justice by having it copied on one of their better machines.

Copy Your Art

Even though your art may be amazing, not everyone will be able to afford to pay top dollar for an original. Depending on your art form, you may be able to get your art scanned and have colour copies made up. You can then have copies mounted on foam board or something similar. Obviously this wont be the same as an original, but it can still be quite a striking piece all the same. Colour copies are relatively inexpensive so you can afford to charge less for them and therefore have something that more people can afford to buy. Getting your art scanned is also a good idea just for making sure you have an electronic record of all of you work.

Capture The Moment

You are probably going to want to take a few photos during your art opening and of the show itself, both to remember the occasion as well as document it for your portfolio. Save your photos on to your USB stick and take it to your local print shop to have them printed out. Getting photos printed has gotten way cheaper over the years and is a great example of a time to make use of quality printing.

If you are an artist trying to explode onto the scene, make use of your local print shop and let them help you become the next big thing.

5 Great Ideas For Starting Your Own Zine

Have you always wanted to be a writer? Do you think that you know a lot about a topic that you can’t ever seem to find any information on? If so, maybe it’s time you started producing a publication of your own and made your own zine. It’s easy to do and if you follow these great ideas, you’ll be distributing your own publication in no time.

Approach Others For Help

Depending on how large you want to make your zine, it can be pretty intimidating to come up with enough articles on your own. There are probably lots of other people out there who also know about your chosen topic and who would love to get involved. Use every way you can to entice others to join you. Make posters and advertisements calling for submissions, tell everyone you know, and get some business cards made up with your zine name and your contact details on them. Business card printing is cheap and you never know where or when you might meet someone who’s interested. Having the zine name already in print on your card will help give the impression that there is something solid for people to join, not just an idea.

Start Small

Getting hyped to begin is the biggest hurdle, so once you’ve cleared that, make it easy to get the first edition done and distributed. Having one small edition out there will be a huge success and you can always make the zine longer as you get more settled into how to get it done. It is also worthwhile to produce the zine professionally, with booklet printing services at your local print shop a great way to make sure it’s done properly and looks great.

Hold A Launch Party

Zines operate in a large way through creating a buzz around them, and what better way to get the word out and distribute issue number one than at a party. You are going to want to tell all your friends about the zine anyhow, so why not do it over a few beers. You never know, you might find 2 or 3 more people at the party who want to get involved.

Distribute It Wisely and Regularly

It is important to not waste copies, as they aren’t free to make, though it’s also crucial that your zine is available in all the places your target audience hang out. Decide where the best places are and make sure you have copies in all these places, and that they are there when you say they will be. Anyone who comes looking for your publication may not come back a second time if it’s not available when it’s meant to be.

Putting out your own publication can be one of the most gratifying experiences for a writer and while there isn’t any real money to be made, it’s great practice and an awesome way to hone your skills. Make sure that your contact information is listed on each issue as feedback from your readers will be the best way to decide how to move forward. Have fun, keep it manageable and spread the word!

How to Choose a Printing Company

Choosing to employ the services of a professional printing company is a sound business decision. You will experience benefits such as high quality consistent results, increased efficiency and financial savings. But how do you know which company is the right one to choose? With so many businesses out there offering services such as brochure and booklet printing, it can be a difficult decision. Our guide looks at some of the most important factors to consider, to make sure that you find the right commercial partner for your business. Continue reading How to Choose a Printing Company

How to Make the Most of Your Company Logo

Branding is a key element of any successful marketing strategy and at the core of good marketing you will always find an effective logo. Designing the right logo should be one of the first things you consider when you begin promoting a new business or rebranding an existing one. It should evoke the essence of your company simply and immediately; once you have it in place, everything from booklet printing to designing your company website will follow on from there. Our guide looks at some of the most important things you should consider when designing and implementing a new company logo. Continue reading How to Make the Most of Your Company Logo

Things to Consider When Choosing a Printing Company

Choosing a specialist professional company to help you with booklet printing and other similar jobs is very good idea. Professional printers will ensure high quality results that reflect well on your business and can save money in the long run by reducing wastage and freeing up your staff to concentrate on your core business. It can be difficult however to know which company to choose. In this guide we look at a few of the most important things to consider when you are making this tricky decision. Continue reading Things to Consider When Choosing a Printing Company

4 Reasons to use a Professional Printing Company

From letterhead to business card printing and much more besides, every business needs to produce plenty of printed materials. Many companies choose to keep printing in house in an attempt to save money. More often than not this is a false economy that ultimately costs the business money in the long run. There are many advantages to outsourcing your printing needs to a professional company. Our guide looks at a few of them.

Quality materials

Whether you are looking to get a handful of flyers printed for a forthcoming one-off event or want a steady stream of business cards for all your employees, one issue will always be the same. Quality materials are important. The higher the quality of the materials used, the more impressive and professional your printed material will ultimately be. Of course you can spend as much time as you like researching and reviewing all the best raw materials and learning how to use them to create the best finished products youself, but you are unlikely ever to be able to achieve the same standards as an organisation that is devoted solely to this purpose. Using a professional printer will give you access to the best materials, technology and expertise.


If you decide to do your business printing yourself, you may be able to achieve some satisfactory results. Doing it again and again is quite another thing. It is very important that your brochures, flyers, business cards, and so on, are always identical to each other. Printing on a mass scale to the same high standard every time, with no variations in colour or print quality, is extremely difficult for an amateur to do. If you take this job on yourself you are liable to end up with significant wastage or materials that convey a poor impression of your business. You would be much better advised to outsource this task to the professionals who will ensure first class results every time.

Business priorities

Unless your company is specifically geared up for printing or it is so huge that you can dedicate an entire business unit to it, then wouldn't you be far better off concentrating your resources on the core elements of your business? Outsourcing is a great way to focus your company and printing is an ideal candidate area for this approach. By taking printing out of the hands of your employees who have other things to do, you give them more time to focus on driving the business forward.

Long term savings

The most common reason business owners and managers cite for keeping flyer or booklet printing in house is a desire to save money. This might seem financially prudent, particularly for small businesses, but more often than not it is anything but. Professional printers benefit from economies of scale that you cannot hope to match in an individual small organisation. Consequently printers can offer very competitive rates. When you factor in the wastage you are likely to experience if you try to do this yourself, not to mention the employee costs, it is easy to see why professional printing is likely to save you money in the long term.

5 Promotional Tools That Won’t Break the Bank

Effective promotion is critical to the success of any business, but not every organisation has the marketing budget of a global fast food giant or multinational oil company. This means that expensive types of promotion, such as television advertising or product placement, may not be possible. There are plenty of other options though that won't break the bank, so any business, however small, can successfully connect with its customers. We have put together a selection of the possible tools available, to get you started. Once you have these in your armoury you are well on your way to having a well marketed business. Continue reading 5 Promotional Tools That Won’t Break the Bank

5 Ways Professional Printing can Benefit Your Business

In an electronic age it is easy to imagine that printing has less of a role to play in business than before. Nothing could be further from the truth. Today, as ever, any successful company will use a variety of printed materials to advertise the business, give support to its clients and promote events. The power of printing is just as great as ever. If anything its importance has only increased. As the world has become more sophisticated, so have the standards that consumers expect from the companies with which they deal. High quality professional printing is very much the order of the day. Continue reading 5 Ways Professional Printing can Benefit Your Business

The Benefits of Promotional Magazines For Businesses

Because there is so much advertising around us, people are becoming more and more immune to its effect. Where once, a flyer in the letterbox would attract attention, now it has to fight for a showing among twenty others just like it. Quite literally, the message is getting drowned out by the quantity. This is why businesses need to get smarter with their marketing content. They also need to get smarter about the way in which they present it. More and more businesses are taking to magazine printing as a means by which to speak to consumers. Not only that, but they also publish content in a variety of forums, to keep their approach fresh.

What Makes a Good Promotional Magazine?

Firstly, let's talk about what a good promotional magazine is not. It's not a catalogue. It's not a flyer dedicated solely to extolling the virtues of your particular service. It's not just another chance to spin the company line. A  good promotional magazine is a publication that is packed full of relevant, interesting content tailored to the interests of your particular demographic. It is well-written, well-researched, and provides people with something for nothing - good information. If, for example, you run a business specialising in health-food products, your promotional magazine might include stories on athletes, on yoga, healthy living and new exercise and meditation techniques on the market.

Why Should My Business Produce One?

Because giving people interesting information for free makes them feel good. Good feeling, in a marketplace where there are a lot of weary consumers, equates to brand loyalty and increased sales. Also, you can advertise as much as you want for free - it's your magazine! Producing a magazine on topics related to what you offer establishes you as a leader in the field. It means you can have a voice, an authority and a loyalty with the people you want to retain. You can bring on board as clients, customers and consumers.

How to Do It

Depending on your budget, your limitations and the scope you want to cover in your magazine, you can either outsource to a marketing agency or produce the magazine in-house with the help of a copywriter or copywriters. The main idea is to produce something that not only reads like a quality magazine, but looks professional and authoritative.

Printing and Distribution

In terms of printing, most booklet printing companies will have the capacity to print your magazine. If you enlist the help of a company you've already worked with to get business cards or flyers printed, you may be able to organise a package deal. When it comes to distribution, send it to all of your existing clients, your database and people you would generally market to. Once people start to realise that your magazine is worth a read, your content, and your message, will start to spread!