Tag Archives: Book printing

How to Use Printing For Your Special Event

There are several important events in people's lives that they want to go off without a hitch. Weddings, in particular, spring to mind. Having a professional printer printing the required articles ensures a smart looking result. While not on the same scale as book printing, printing for a special event needs a little bit of design work and preparation to ensure the best results.


Invitations set the mood for one's special event. In the case of a wedding, a well thought out wedding invitation can embody all the excitement that that day holds - the excitement of anticipation, the romance of the day, and the pleasure with which the couple to be are inviting their nearest and dearest friends and family. The wording of an invitation card has a lot to do with this. Invitation card design can also help. Some couples may opt for simple, classic black printing on white cards that represent traditional ideals of purity. Other designs might include red for love, or, for the more flamboyant, more colour, possibly suggesting that a wedding is something to be truly celebrated and rejoiced by all.

Other Wedding Printing

Apart from invitations, there are a few other areas where printers may be able to assist. Name plates for tables, booklets on the day's events, or a memento of the day are a few examples. Having a reliable printer to look after these aspects frees one up to organise the things that one just can't outsource!

Thank You Cards

Words are good for expressing thanks, but cards are also a nice way of showing gratitude. Card worthy thanks yous could really be anything for which you are grateful, but could include thanks yous for attending an event, a thank you for a present or a thank you for helping out in a time of need. We should all say thanks when we are grateful, but a card shows deep sincerity. Having gone to the effort of having a card or cards printed, and having taken the time to think about the special words used inside show sincere acknowledgement to the card recipient(s).


With people leading increasingly busy lives and getting together being a more difficult thing, most people really want to celebrate and cherish these rare occasions. A little printed card, maybe with a group photo, with help all participants remember the joy of the day.

Birthday Outings

In a similar vein to reunions, those that make the most of their birthday by organising a big event for the day may like all participants to have something nice to look back on. A card could include a few memorable quotes or events from the day, along with a photo of all the merrymakers.

Major events like weddings and big celebrations can take a lot of organising. With so much to be concerned with, it is probably worthwhile leaving any printing needs for the event to efficient printing companies. They not only handle services like brochure printing, but also wedding invitations and greeting cards.

Should One Use a Graphic on Promotional Materials?

When organising promotional materials for one's business, many businesspeople opt for some sort of logo, picture or graphic to represent their business. The outcomes of doing this should generally be positive. If one requests book printing, flyers and business cards for promoting one's business, it's worth keeping any graphic designs consistent across all the materials.


Branding is important to a business. Choosing a business name is one of the first things one might do when starting a new company or business venture. While this is important (and some clever business names are catchy and memorable), this is only part of the mix needed to succeed. A company slogan, catchphrase or mission statement can add to impressions of a company in consumers' minds. One of the most powerful tools a company can use on promotional materials is a visual; that is, a picture or logo. A well known Australian bank reportedly spent millions of dollars on the eventual development of a logo that looks very uncomplicated. If market research served them correctly, then this may have been what was required - a simple, uncomplicated design that was memorable and stays in consumers' minds, whilst also giving a good representation of the bank's values.


A graphic or visual as part of company branding might represent different things to different people. If it needs to be one thing, then the picture should be unambiguous. if the picture's value is unclear, then it needs to at least engender positive emotions in those that are in the target market.


Either way, what a company's logo or graphic really needs to do is provide an association between the picture, and the company's products or services. The graphic can then serve to reinforce the company's products or services in the consumer's mind.

Standing Out From The Competition

In a competitive marketplace, good companies will look to differentiate themselves from their competition as much as possible. They will be at pains to highlight how their product is clearly superior to the rest. Having a graphic on a business card or brochure that is able to somehow enhance this positioning is clearly a benefit. Think of values like quality and reliability, and how these might be portrayed in a picture or other graphic.

Capturing All Types of Potential Consumers

People remember things differently. If we look at a business card, some people might remember the website address, or the division of the contact one is dealing with. A visual aid is a good reminder that sticks in people's minds and helps bring back other details.

What Type Of Graphic?

Finally we come to the difficult question of what type of graphic to use on one's pamphlets, flyers and business cards. If a company already has a specific visual as part of their logo and identity, then it is likely that it should be used. It represents the ideals that a company holds dear. Otherwise, one needs to consider and assess how best to portray their product and express the company's ideals, before deciding on any visual. Whether they are homogeneous pictures, or something personally created, graphical images used on promotional materials can be of great assistance in expressing a company's values. They also assist with future brand and company recognition. Consider one next time you order your next lot of brochure printing.

6 Tips For Attracting Customers With Vouchers

A brochure is one of the most cost-effective ways to help you to expand your business. Far cheaper in the long run than most types of advertising, brochures are a fantastic marketing tool. You don't need a big advertising budget to be able to afford to use brochures in your business, and you don't have to pay high prices to get a high quality, professional product. Especially when you order online with a brochure printing company like Dark Horse Print and Design!

In the business world, brochures can serve two different functions, depending on how you are planning to use the finished product. You can have a brochure that will attract people's attention. It either has a colour or a headline that catches the eye – maybe both. It makes people want to step over, take it out of the rack, and examine it to see what it's all about.

Some people even call this kind of brochure a “teaser”. It has just enough information about your business to pique the curiosity, and make someone want to know more. It usually includes what is known as a call to action, which can simply be your business phone number, or an invitation to come to your visit in person. This would be an ideal brochure for a new customer or someone passing by who might be interested in what you have to offer.

Vouchers are a good way to incentivise a customer to purchase or sample your product. There are limitless options of exactly what to offer a potential consumer. While vouchers can lure a customer to a particular product, it's worth using this event to learn as much about a customer as possible, as this information is usually valuable. One can have vouchers printed at many outlets that also offer book printing.

Mass Market Approach

This approach is appropriate if the product one is trying to sell appeals to a major segment of the general population (think McDonald's). Getting vouchers out via this method can be done in several ways. Letterbox drops are one way. Handing out vouchers in high foot traffic areas, like the central business district is another.


For a product that has a more niche appeal, the mass market approach is unlikely to work too well. Instead, one should go through the channels that represent the types of customers one is trying to make contact with. Industry specific trade fairs, or locations that are synonymous with your product are possibilities. For example, vouchers for discounts on new sports equipment is probably likely to be well received at a weekend sports event. Inserting these vouchers in a sports related magazine would be another targeted option.

Clear Plan

However one decides to use vouchers, it is essential to firstly have a clear plan on what one intends to achieve. From there one can develop a strategy on voucher usage.

Give Customers A Range Of Options

One can never be too sure how a promotional campaign is going to pan out. Unless you really have your finger on the pulse, and are extremely confident that customers will react favourably to a single campaign, don't limit yourself. Rather, give customers a few options. Some customers might be happy with a free gift. Others may prefer "buy one, get one free". Some more may be happy to sign up to a mailing list for an additional incentive. Giving choice can help attract different types of consumers.

Effective Recording Systems

Attracting extra customers through the distribution of vouchers can be a simple, effective technique. It can, however, be so much more than this. Bringing voucher clutching consumers to your product or service offers a golden opportunity - to learn about your customers. Naturally, one needs to put a system in place to record data about these customers. Numbered or segmented vouchers may help a business find out which segment a customer received vouchers through. Voucher special offers can also make it a precondition that users provide a certain level of personal information, in order to receive the special offer - this could be in the way of a few simple questions, or providing answers by signing up to a mailing list.

Results And Lesson Learning

Apart from looking at any obvious changes in sales figures, there is much to be learned from voucher campaigns. This could include learning which offers were most attractive to consumers, as well as consumer demographics, such as what types of consumers are responding, their ages, genders and so on. One also needs to assess any increases in sales against the increased costs of acquiring new customers. One can then adjust any future voucher campaigns to increase effectiveness. You can then embark on the next lot of voucher printing and brochure printing with increased confidence.

Or, you can have the kind of brochure that would be perfect for the customers that already know you are in business, but perhaps don't know about everything you have to offer – maybe someone who picked up one of the brochures describe above and took it home with them to read! This brochure is full of facts, would not be suitable for someone who wasn't really familiar with your business, as all the information would more than likely not be given any attention other than a cursory glance.

As a general rule, you don't place an info-packed brochure out for the curious to pick up. You would be defeating the entire purpose of the brochure, unless your literature was placed somewhere that you knew that interested and potential customers might frequent. A good example of this would be a brochure extolling the virtues of your children's clothing store at an indoor playground or gym that attracts children of the ages that are suitable to your clothing lines.

With a brochure printing services like Dark Horse Print and Design, you can have your brochures in hand before you know it! Once you have your artwork requirements settled, and have them in the required file format for printing (or, you can request that Dark Horse help to design your job) you can have an artwork proof emailed to you for your examination. This proof will show you a layout of your brochure. You can change any aspect of your artwork design as often as needed, until it looks exactly like you want it.

Once your brochure layout suits you, Dark Horse Print and Design will print them for you in the quantity you specify, from 250 to 5000. And, maybe the best part of all besides the price, you will receive your order of brochures in three to five days, anywhere in Australia! The excellent service from Dark Horse is professional and reliable as well as fast. You'll want Dark Horse Print and Design to take care of all your printing needs!

For more information on how you can get the best looking brochures on the Internet, go to http://www.darkhorse.net.au/ and click on 'Brochures”.

The Continued Importance Of Business Cards

Business cards have been in use as part of traditional business practice for some time. Despite the speed of cultural and technological change in recent times, the business card is still an important item for conducting business. Companies involved in book printing will often also be also to assist with business card design and printing.

Getting To Know Each Other

Exchanging business cards with new or potential business partners or associates forms an essential part of
traditional business practice. When meeting in person, a business card in some ways forms part of a self introduction. Someone might not be so bold as to explicitly tout their position in a firm verbally, but a business card, by providing an individual's formal title and department can help the recipient understand their associate's role and standing in a firm.

A business card usually provides all manner of contact details, from contact phone and fax numbers, an email address, website address as well as physical address. Providing all these comprehensive details can convey openness and maybe even eagerness to a potential commitment for future business or association with the recipient.

In the heat of deal making, certain minor aspects can easily be forgotten or overlooked. The business card, with all possible contact details (phone, email, fax, website etc) puts the person back in the picture. If one is embarrassed to phone, the answer might be on a website. For some, using email initially can be less daunting than communicating over the phone with new contacts.

Friendly Reminder

Sometimes one needs a service or product unexpectedly, such as with a plumber. Despite the prevalence of information via the internet and phone books, the business card is a quick reference material. A positive initial meeting or association with the business card owner can give them the upper hand or inside running in securing one's business.

Importance Of Design

In addition to providing essential contact details, good business cards can give a strong early impression of a company, and help establish the company's brand and values. More reserved fonts and plainer colouring can suggest tradition and following established values. Colorful and eye catching business card designs may suggest a company that is cutting edge and standing out from the rest.

Storage Cases

Over a career one can receive and end up storing a great many business cards. Networking is often important in business, and one may not know when an old contact may need to be contacted again. If another colleague or business associate is seeking a contact with a particular skill or business, having details of past contacts in the form of well organised business cards is very handy for quick reference and referral. This is where business card storage cases are useful.

Business cards remain important as an integral part of business etiquette. Naturally the practical side of business card exchange - provision of contact details - still remains very valid and essential today. Design of business cards help represent a company's values. Designs can be harmonised with other promotional materials, so when any brochure printing is requested, business card layout can also be assessed.

The Wonders Of Modern Day Printing

Printing has a long and interesting history from the woodblock almost two millennia ago. As time has gone on technological advancements have become increasingly common and more regular. In particular, computerisation of printing has revolutionised printing services, making book printing services like print on demand a viable option.

A Very Brief History

Johannes Gutenberg's invention of the printing press, using mechanical movable type, was a major breakthrough. The form of printing (letterpress printing) that it enabled flourished from its inception in the mid 15th century, right through until the second half of the 20th century.

Offset presses came along in the late 19th and early 20th centuries. With this technique, a print is made to the printing surface via a rubber blanket to which the inked image has initially been transferred. Offset printing is best suited for large high quality printing jobs, such as for newspapers.

Limitations Of Offset Printing

Preparing printing plates for offset printing takes time. This is justified for large scale jobs, which bring the overall costs down. For smaller jobs it may be uneconomic. Due to initial setup costs for offset printing, a client may have had to estimate demand for their printed information long into the future, in order to make the most of a large printing run.

Calculating this estimated demand involved some risk, as printing more would bring unit costs down, but run the risk of unused or outdated printed matter if demand was overestimated. Estimating on the underside would conversely leave the client without required printed matter, and a potentially costly offset print run, if additional volumes required were low.

Digitisation and Print On Demand

The emergence of digital printing has been a boon for clients requiring smaller scale print jobs. As the name "Print On Demand" suggests, digital printing allows a client to order quantities of their print job as and when required. It bypasses the need for the printing plates required by offset and other types of traditional printing methods. Ink and laser printing are well known types of digital printing.

Time Benefit

Good operators can offer quick turnaround times for digital printing jobs. Working with a digital image avoids the setup delays of offset printing, but the quality of the finished product is still very high.

Variable Data Printing

Another advantage of digital printing is being able to add variation to each print made. This has several applications. Unique numbering or naming is one. Different prints can also be tailored or personalised for different clients or end users. Other features like type of binding can also be varied for otherwise similar pieces.

Online Advantages

In the internet age there are additional advantages of digital printing. One can now easily send designs or plans of work to be printed to digital printers via email, saving a trip to a physical outlet. Amendments to any potential print job can therefore be quickly finalised. This gives the consumer the possibility of a fast turnaround.

Digital printing has brought convenience, speed, flexibility and versatility to modern print users. Services cover brochure printing, booklets and the like. With digital printing being able to cater to differing volume requests, users will never look back.

6 Great Ways To Target Customers

The importance of marketing in attracting customers is well known to most good businesses. Printing solutions like book printing and brochure printing serve their purposes. The internet is also another tool that cannot be ignored. Combining all the ways one has to communicate with customers forms the basis of an integrated marketing plan. The more cleverly a company can use all these communication options, the higher the chances of customer engagement.


Posters can be used to targeting a broad audience. One could say they cast a wide net, when displayed in highly populated areas. They are a good means of building initial awareness of a company or product.


Like posters, flyers are also good at getting the initial word out, but potentially also provide a call to action. For example, "surrender this flyer for a free sample", or "visit our website for more information". Flyers can also provide more information than a poster might. For customers that are interested in the product being offered, they will be prepared to read on.

Brochures and Booklets

Brochures and booklets are useful when one has increasing confidence that a customer or client is interested in a particular product or service. Handing out brochures like flyers might be a little wasteful, but once it is established that a customer is seeking a product or service, brochures are great in providing comprehensive product information.

The Internet

Most companies have a website nowadays. There are plenty of ways to use it to interact with customers. It starts with an easy to remember website address. Encouraging interested consumers to register their details helps a business get to learn about potential clients, and help engage with them.

Mailing Lists

Flyers can be used to draw people to a website, and encourage them to register, providing a business with valuable customers details. From here one knows who to target. In turn these details can be used to mail out more promotional materials when appropriate. This could be by way of a more detailed brochure (which might be expensive to hand out indiscriminately on the street, but appropriate to send once one knows that customers are interested). Mailouts may also be appropriate when a new product or service is launched, or periodically for special offers.

Those that take the time to register are likely to have a high interest in the product on offer, so maintaining and nurturing such customers by reinforcing that they are valued customers will help to keep them. If they are repeat customers, periodic mailings of special offers due to their loyalty can also help reinforce this. The old adage that it's many times cheaper and easier to keep an existing customer than to find a new one should be kept in mind here.

Integrated Efforts

In some of the scenarios above, we can see that the methods of targeting customers have gone full circle. Printed promotional matter may have initially engaged a potential customer, and enticed them to find extra information or even register at the company website. This in turn may warrant further targeted printed material being sent to the potential customer. We can see that different efforts can be quite complementary, and work off each other in drawing a potential customer to one's business.

The use of brochure printing and other promotional materials are effective means for reaching out to potential customers. Using different printed matter for different purposes is important, but combining each of these, and adding the internet and any other promotional activities into the mix can help enhance results in drawing in customers.

How To Start A Business From Home

Starting a business from home takes confidence and courage, but can be extremely rewarding. The would be entrepreneur, of course, needs to start with a good idea. This is only the beginning, and how this good idea is developed upon will ultimately decide the fate of the business. Once a product or service is developed, it quite likely needs to be promoted with a range of promotional materials. Brochure and book printing specialists can help in this regard.

A Good Idea

There are many ways potential business ideas form in people's minds. One common way is through the workplace. An employee might disagree with certain practices, or see an opportunity to offer customers something different, with which they are not currently being provided. Inspiration could also come about through one's life experience as a consumer, possibly an untapped need that you, as a passionate consumer feel you may be able to meet. If one has a strong conviction that there are several like minded consumers, just like you, then there may be a case for starting a business. However good business ideas come about, they are just the very beginning, and plenty of work needs to go into establishing if a good idea is feasible as a completed, sell-able product or service.

Inspiration and The Perspiration

Thomas Edison, the inventor of the light bulb tested literally thousands of his own theories on electric light for a net result of only two theories that proved correct. There is a lot of truth to his famous quote that genius is one percent inspiration and ninety-nine percent perspiration. Starting up a home business based on a good idea may be a good option, but plenty of work needs to go into continual development, improvement and fine tuning of the product or service being offered. Such commitment obviously needs some passion behind the business to make it truly successful. One may be able to run a business without it, but if one's heart is not in it, results may turn out to be sub-optimal.


Once one has the beginnings of a home business, one needs to readily promote it. Word of mouth is important, but to get the word out to the masses, some sort of promotional activity is required. This may be increasingly important for service based businesses. The intangible nature of these businesses mean that something tangible like a brochure or a booklet on your service's benefits helps reinforce the benefits you are offering in the customer's mind. Flyers also help get word out, and can also be used to offer special introductory offers or discounts. One should also be handing out business cards at every appropriate opportunity. Assessing the effectiveness of different types of promotional activities and materials can help one fine tune and improve as time goes on.

Running a successful business from home takes dedication and endeavour. Once one has developed a good idea into a workable product, one then needs to move into promotion mode, starting with some brochure printing and business cards. The use of various promotional materials can be tweaked over time as one moves from the growth phase to consolidation phase of the business.

4 Tips For Choosing Promotional Materials

It is not only book printing that printing companies are associated with. They provide a range of printing services from flyers to business cards to posters. For any company looking to promote themselves, there are a range of printing options from which to choose. Exactly what to choose, or what range of services to choose, will come down to a number of factors. Purpose It may sound self explanatory, but the underlying purpose one is considering promotional materials for should be the predominant guiding factor in deciding what type of printed materials should be sourced. One may have a general idea of purpose like "attracting customers", but it is worth writing down and working out specific, clear and detailed purposes, before considering what type of promotional materials are best suited. Continue reading 4 Tips For Choosing Promotional Materials

5 Job Ideas (Work Prospects) for Graphic Designers

Graphic design is a blanket term that applies to any manner of artistic and professional communication media. A graphic designer is responsible for the visual impact of the thing that they are trying to sell, be it a poster or website. To the layperson, graphic design may simply conjure ideas of pictures on a page, but the graphic designer's job is to organise every component of the visual aesthetic, including (but not limited to) illustrations, photographs, info-graphics and the font, size and placement of text. From book printing to websites, graphic designers have a hand in every creative industry. So if you're looking for a new direction to take your skills, here's 5 prospects to think about:

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Best 7 Materials to use in a Promotional Campaign

A promotional campaign will work best for your business if you use top quality printed materials. Even business cards can help you stand out from the competition and is a form of advertising that has been proven over time. There are many forms of promotional material from the humble business card to full size colour photo posters.

Here are seven of the best materials to use when planning a promotional campaign. The campaign may be as simple as getting your information to as many customers and potential customers as possible or a public display at a trade exhibition.

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