Printing has evolved considerably, both in the way we produce printed material and in the layout of that material, particularly in print advertising. This article looks at how both areas have changed over the years. Evolution of printing methods From the introduction of the linotype in 1884, a machine that first created movable type, printing …
Print colours come and go in popularity, with each new era favouring new themes and combinations. This article takes a brief look at popular print colours in years gone by and compares this with what’s hot today. Past print colour trends Past colour trends have tended to vary according to the type of print media. …
There’s no doubt that we are living in a digital age, where much of the communications we receive and put out, are all done online. With an increasing amount of digital communications however, print marketing that’s targeted and useful is more noticeable than ever. While our ‘young people’ are often labelled as being completely engrossed …
Stickers can play a vital role in your marketing strategy because they are a wonderful tool to attract attention. Here we’ll run through some of the key ways you can successfully incorporate stickers into your marketing strategy. The right placement Stickers will attract attention to where you stick them, so you need to consider their …
Are business cards dead? It would appear not. While digital technology is slowly replacing printed newspapers, magazines and books, the humble business card remains as popular as it was back in the 1800s. Recent research has revealed that more than 88% of Australians still hand out business cards and 70% keep the card or record …
An amazing poster is one that grabs your attention, draws you in and sells the idea being presented. An amazing poster is also one that observes basic design rules, otherwise it would not be able to do all of those things. So what are the rules for designing an amazing poster? Simplicity Your poster should …
Your business card is more than a list of your contact details, it is also a mobile branding device for your business, so getting the design right is very important. The following are some do’s and don’ts when designing your business card. Do experiment with unusual kinds of business cards. Play about with the shape, …
If your last brochure is gathering dust in the storeroom, you need to think about what you did wrong and what you can do to make the next one the best ever. This article focuses on some of the crucial elements every good brochure should contain. Them not you The information in your brochure needs …
We are now living in a digital age, where it’s of the utmost importance to have an online presence. Not only is it imperative to have a website, but businesses must make themselves easy to find using social networks, as well as having mobile-friendly digital spaces if they want to remain competitive. But with focus …
The holidays can be one of the busiest times of the year for many businesses, so it’s an opportunity for businesses to connect with customers, vendors and other business-related parties in order to strengthen their professional relationships. Using custom-designed business holiday cards can add a degree of professionalism and personality to your holiday message.