The Printing Evolution

Printing has evolved considerably, both in the way we produce printed material and in the layout of that material, particularly in print advertising. This article looks at how both areas have changed over the years. Evolution of printing methods From the introduction of the linotype in 1884, a machine that first created movable type, printing …

What Print Marketing Do You Need in the Modern World?

There’s no doubt that we are living in a digital age, where much of the communications we receive and put out, are all done online. With an increasing amount of digital communications however, print marketing that’s targeted and useful is more noticeable than ever. While our ‘young people’ are often labelled as being completely engrossed …

Are Business Cards Dead?

Are business cards dead? It would appear not. While digital technology is slowly replacing printed newspapers, magazines and books, the humble business card remains as popular as it was back in the 1800s. Recent research has revealed that more than 88% of Australians still hand out business cards and 70% keep the card or record …

6 Tips for Creating High Impact Business Holiday Cards

The holidays can be one of the busiest times of the year for many businesses, so it’s an opportunity for businesses to connect with customers, vendors and other business-related parties in order to strengthen their professional relationships. Using custom-designed business holiday cards can add a degree of professionalism and personality to your holiday message.