Designing effective logos is no easy task, any designer will tell you that. However in an age where ideas are springing up at the speed of light, anything from a quick logo prototype to a fully-fledged brand identity is often required at a moments notice. Gone are the days where graphic designers (or those who …
There is a growing trend that’s seeing many bloggers turning their online posts into books, and for good reason too. Books bring something extra that blogs just can’t, such as credibility (while it’s now easier than ever to publish a book, it is still considered a specialist domain) and exposure (for example, a whole new …
Compliments slips originally derived from the calling cards that were left by visitors during Victorian times. These calling cards were associated with upper class society and were seen as a social courtesy. Calling cards soon became popular with businesses too and this evolved gradually into what we now know today as the compliments slip. A …
We all love a good new font to play with and 2014 has seen some great ones released. Font (also known as typography) should not be overlooked when designing a logo, identifying a brand, building a website or creating a themed document. Just like fashion or furnishings, staying ahead of the times with font can …
With the continued reliance on and development of electronic communication systems, you would think our paper usage would be decreasing. Surprisingly, this is not the case and demand for paper products is higher than ever. Paper is still widely used for writing letters, notes, printing, magazines, newspapers, cardboard and packing. It is one of the …
There’s a reason why most libraries and bookshops have free bookmarks on their counters these days. Generally they’re an effective, inexpensive way to market their services. Chances are that your customers buy books and belong to libraries, so why not give them bookmarks that promote your business? Bookmarks are useful to your customers, so they’re …
Whether customised, wire, bound or stapled, calendars make great gifts and promotional tools. The key to any gift or promotional material is to find something that is in high demand and that is practical, while unique. Calendars fit this bill. On top of that, they are affordable, personal and effective. A monthly calendar is one …
In order for your company flyers to stand out and look appealing, careful planning is needed when designing. Promotional flyers can work wonders in attracting new business, but if designed badly promotional flyers can be nothing more than a costly mistake. Promotional flyers can be used by a number of different businesses, from restaurants to …
They’re somewhere between a business card and a brochure and they’re becoming an essential marketing tool for small to medium businesses. Here’s a look into the growing trend of rack cards and how to use them to successfully promote your business. What is a rack card? A rack card is so named because it sits …
You could be forgiven for thinking that web design and print design are two different crafts and never the twain shall meet. But that couldn’t be further from the truth. Print and digital are actually keeping pace with one another and learning new skills from each other’s crafts. This article looks at some of the …