Our Favourite Apps for Logo Design

Designing effective logos is no easy task, any designer will tell you that. However in an age where ideas are springing up at the speed of light, anything from a quick logo prototype to a fully-fledged brand identity is often required at a moments notice. Gone are the days where graphic designers (or those who …

The Marketing Tool No Business Should Be Without: With Compliments Slips

Compliments slips originally derived from the calling cards that were left by visitors during Victorian times. These calling cards were associated with upper class society and were seen as a social courtesy. Calling cards soon became popular with businesses too and this evolved gradually into what we now know today as the compliments slip. A …

Staggering Facts That Will Make You Think Differently About Your Paper Usage

With the continued reliance on and development of electronic communication systems, you would think our paper usage would be decreasing. Surprisingly, this is not the case and demand for paper products is higher than ever. Paper is still widely used for writing letters, notes, printing, magazines, newspapers, cardboard and packing. It is one of the …

Underestimating the humble bookmark

There’s a reason why most libraries and bookshops have free bookmarks on their counters these days. Generally they’re an effective, inexpensive way to market their services. Chances are that your customers buy books and belong to libraries, so why not give them bookmarks that promote your business? Bookmarks are useful to your customers, so they’re …

Popular Calendar Themes for 2014

Whether customised, wire, bound or stapled, calendars make great gifts and promotional tools. The key to any gift or promotional material is to find something that is in high demand and that is practical, while unique. Calendars fit this bill. On top of that, they are affordable, personal and effective. A monthly calendar is one …