One of the most powerful marketing tools that you have at your disposal is the gift voucher. Used effectively, a gift voucher does not just bring revenue into the business. It also builds a stronger relationship between you and your customer, helps you to find new customers (the person getting the gift voucher may have …
A well-designed brochure can be one of the most effective marketing tools for your business to get products and services into the hands of the masses (especially for small businesses). But, it’s important to get it right. Why should your business use a brochure? A beautifully-designed, eye-catching brochure is half the battle when it comes …
Punchy, eloquent, and engaging copy is the backbone of advertising. While a picture can say 1000 words, text can be an exceptionally effective way to communicate with consumers and persuade them to take a specific action. Advertising is evolving, and you need to evolve with it. While traditional models of advertising still exist, businesses are …
Many designers that walk among us are actually not university-trained graphic designers at all. Thanks to the internet and the plethora of apps and websites out there, even the most design-challenged people can become great graphic designers. But, there are some essential things you need to know if you’re going to dabble in the design …
Digital technologies infuse every part of our lives. We use digital devices for work, and for play – our phones are never far from our hands, we watch movies anywhere, at anytime with our iPads or Android tablets, and our laptops mean we can take our offices anywhere we go. We use digital devices to …
Although offset printing has previously been the clear choice for print jobs, the popularity of digital printing has made the landscape quite confusing. This is especially true when considering that not many people actually know the difference. So, here’s a breakdown of the differences between digital and offset printing. What is it: offset printing As …
Marketing has come a long way over the years. It’s not only about print anymore – there’s digital marketing, social media marketing, audio marketing and even such a thing as scent marketing. But none of these should take away from direct print marketing, as this most certainly still has its place in the marketing world. …
A brochure can be an important piece of marketing for a business. Brochures are used to communicate your brand’s story and important information about your products and services, as well as persuade potential customers to take action. With the right copy and eye catching design, your brochures can act as a salesperson for your business …
Despite the migration of many forms of media to online platforms, print media still remains a relevant and effective way to reach customers. For your business, it’s important to understand how your customers desire to consume content and find the right mix between your digital and print media. Digital vs print media Interestingly, recent studies …
It’s safe to say that most marketers think flyers are outdated and a waste of paper and resources. But this is not strictly the case. Sure, your business has several other marketing channels on the go, but nothing beats the efficiency and low-cost associated with distributing old-fashioned flyers. Whether you have a stash of brochures …