Marketing has come a long way over the years. It’s not only about print anymore – there’s digital marketing, social media marketing, audio marketing and even such a thing as scent marketing. But none of these should take away from direct print marketing, as this most certainly still has its place in the marketing world. …
A brochure can be an important piece of marketing for a business. Brochures are used to communicate your brand’s story and important information about your products and services, as well as persuade potential customers to take action. With the right copy and eye catching design, your brochures can act as a salesperson for your business …
Despite the migration of many forms of media to online platforms, print media still remains a relevant and effective way to reach customers. For your business, it’s important to understand how your customers desire to consume content and find the right mix between your digital and print media. Digital vs print media Interestingly, recent studies …
It’s safe to say that most marketers think flyers are outdated and a waste of paper and resources. But this is not strictly the case. Sure, your business has several other marketing channels on the go, but nothing beats the efficiency and low-cost associated with distributing old-fashioned flyers. Whether you have a stash of brochures …
When approaching print marketing, we often focus so much on the layout, the images, and the content that font seems to be pushed to the side. Whether it’s the body font, headline, or subtitle font you are looking at, often we simply opt for a simple font and hope for the best. But, the impact …
It may seem like an inconsequential decision, coming up with the colours behind your brand, but don’t be fooled. Colour theory is a central aspect of design, and the decisions you make will have a huge impact on the way your brand is portrayed and perceived. What is colour theory? Colour theory, also known as …
The choice to redesign your brand’s logo isn’t always an easy one. Your customers know and love your brand, and your logo is the recognisable face behind it. But, as your company changes and grows, it is important to show this change through every facet of your business, and that means that your logo comes …
Even with the digitisation of advertising and design, posters have remained a crucial facet of marketing strategies. One can’t just scroll past a poster; well-designed posters demand your attention. Whether it be a concert advertisement stuck haphazardly on the side of a construction site, or a poster the size of your apartment plastered across a …
Graphic design is all about visual problem solving, communicating ideas through graphics and text. Like any visual medium, the graphic design world is constantly evolving, trends will change and graphic designers are constantly working to be more inspiring, informative, clever and captivating in their work. If you love graphic design, then you can’t miss out …
There’s nothing more important to marketing than a strong first impression. Despite the rise of the digital age, the best way to give a good one (and make it memorable) is with a great business card. This guide will give you the lowdown on which styles, designs, layouts, and fonts will market your brand best. …