5 Reasons Why Postcards Are Excellent Marketing Tools

There’s an idea in the era of digital media that a printed postcard is no longer useful. However, this perception isn’t accurate at all. Postcards, when done right, are still an enormously effective tool for marketing or to share information. Indeed, in some ways, postcards remain one of the most effective approaches to branding, and …

The Top Six Trends in Print Marketing in 2019

Many people say that print won’t hold value in 2019. While the Internet and digital platforms do indeed account for the biggest slice of the marketing pie now, and offer benefits around analytics and interaction that print can’t, there’s still going to be an important and ongoing role for print into the foreseeable future. In …

How to Write a Great Brochure

Dark Horse - Write a Great Brochure

Brochures remain one of the most effective marketing mediums available to businesses. This is because people appreciate having good quality, tactile information and are willing to spend longer looking at a brochure than they would reading a digital advertisement or similar. The benefits for your business are that you can provide more information through a …

5 Ways to Make Your Flyers More Attractive

While there’s so much being written about the effectiveness of email and other digital platforms for marketing, the smartest brands aren’t overlooking the value of the printed word. Flyers continue to be a highly effective marketing channel for all brands. This is because they capture the attention of consumers for longer, are more memorable, and …

5 Reasons Australians Prefer Mail Flyers Over Email Marketing

You’ve probably been told over and over again to invest big in email marketing. It has been positioned as something of a holy grail of marketing, typically accompanied with phrases such as “guaranteed results” and “deep customer engagement.” While it’s true that email marketing delivers results when used correctly, it’s not the only effective approach …

Why 2019 will be the year of offline marketing for B2B

While it’s hard to escape the hype around the benefits that online marketing brings to brands, it’s important that businesses – especially B2B businesses – continue to reach audiences through offline channels. B2B marketing needs to be approached differently than B2C. When reaching out to consumers, you want to be interacting with them frequently – …

7 Benefits of Marketing with Posters for Small Businesses

When it comes to advertising, there is no silver bullet that converts 100% of your potential customers. And while digital marketing is easier to analyse, tried-and-true marketing techniques such as posters shouldn’t be discounted altogether. Inbound vs. outbound marketing In offices around the globe, a debate rages on. The two sides? Inbound marketing whizz kids …

15 of the very best brochure designs

The humble brochure remains one of the most effective ways to get a customer’s attention, and then drive purchasing behaviour. Informative, enjoyable to read, colourful, and useful, a brochure lets a potential customer know what’s on sale, what’s worth buying, and what to look for when they come to the store. For your business to …