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Why 2019 will be the year of offline marketing for B2B

While it’s hard to escape the hype around the benefits that online marketing brings to brands, it’s important that businesses – especially B2B businesses – continue to reach audiences through offline channels. B2B marketing needs to be approached differently than B2C. When reaching out to consumers, you want to be interacting with them frequently – …

7 Benefits of Marketing with Posters for Small Businesses

When it comes to advertising, there is no silver bullet that converts 100% of your potential customers. And while digital marketing is easier to analyse, tried-and-true marketing techniques such as posters shouldn’t be discounted altogether. Inbound vs. outbound marketing In offices around the globe, a debate rages on. The two sides? Inbound marketing whizz kids …

15 of the very best brochure designs

The humble brochure remains one of the most effective ways to get a customer’s attention, and then drive purchasing behaviour. Informative, enjoyable to read, colourful, and useful, a brochure lets a potential customer know what’s on sale, what’s worth buying, and what to look for when they come to the store. For your business to …

How Your Business Should be Utilising Brochures

Darkhorse - Utilising Brochures

A well-designed brochure can be one of the most effective marketing tools for your business to get products and services into the hands of the masses (especially for small businesses). But, it’s important to get it right. Why should your business use a brochure? A beautifully-designed, eye-catching brochure is half the battle when it comes …

What’s the Difference Between Digital and Offset Printing?

darkhorse - Digital and Offset Printing

Although offset printing has previously been the clear choice for print jobs, the popularity of digital printing has made the landscape quite confusing. This is especially true when considering that not many people actually know the difference. So, here’s a breakdown of the differences between digital and offset printing. What is it: offset printing As …

Top Ways to Make Your Business Brochures Stand Out

darkhorse---Top-Ways-to-Make-Your-Business-Brochures-Stand-Out

A brochure can be an important piece of marketing for a business. Brochures are used to communicate your brand’s story and important information about your products and services, as well as persuade potential customers to take action. With the right copy and eye catching design, your brochures can act as a salesperson for your business …

The Definitive Guide to 2017 Australian Calendars

As we head into 2017, charity organisations continue to be a major factor in Australian calendar production. Generally speaking, most calendar themes are at least loosely tied to the cause represented by each individual charity. For example, the Buy a Bale organisation, established to support farmers and others having a rough time in rural areas …

The Psychology of Colour: Choosing the Right Colour for Your Event Promotional Material

Choosing the right colour. It sounds so simple, but it can be a devilishly difficult challenge for event managers. Colour is critical to the success of your event, and this applies across the entire event – from the marketing collateral that you send out prior to the event, right through to what attendees see on …

Design guide: The Do’s and Don’ts of Business Cards

The humble business card is one of the few business accessories that has survived the rise of technology. Gadgets, smartphones, tablets and devices have taken over or become a major part of almost all business functions. The business card, however, remains an essential part of being a successful networker, which is vital to having success …