Have you considered using swing tags – or ‘hang tags’ as they’re also often called – to promote your brand at an event? They’re such a simple and inexpensive piece of collateral to produce, and so easy to overlook, however they’re also a hidden weapon in the marketing arsenal – and any brand worth its …
As we head into 2017, charity organisations continue to be a major factor in Australian calendar production. Generally speaking, most calendar themes are at least loosely tied to the cause represented by each individual charity. For example, the Buy a Bale organisation, established to support farmers and others having a rough time in rural areas …
Comics are an amazing thing. After introducing countless children to their favourite superheroes over many years, they continue to delight both new and old school readers alike. Comic books have experienced somewhat of a resurgence of late, perhaps due to the movies and TV shows being created and inspired by famous comics.
We’ve all had them; those pieces of advice that start with “What you need to do is…” or “If I was you I’d…” or “Trust me, if you do this…”
If you’re about to launch, or even re-launch, your business with a brand new logo, there are a few things that you should keep in mind when planning your design. A logo by its very nature is way to create an easily identifiable brand for your company. It should reflect what your company, products, services, …
If you have a burning desire to share your ideas with the rest of the world, zines (pronounced zeen) are a fantastic way to go. Your creative ideas, tips, illustrations, graphic design, photography, poetry, artwork, recipes, comics, stories – in fact nearly any idea that you wish to share with the rest of the world …
Designing effective logos is no easy task, any designer will tell you that. However in an age where ideas are springing up at the speed of light, anything from a quick logo prototype to a fully-fledged brand identity is often required at a moments notice. Gone are the days where graphic designers (or those who …
Charity organisations and events are amazing ways of raising money for worthy causes, but what about the up-front costs of advertising and promotion? You’re likely not going to have a lot of money to work with so competing on the same playing fields as companies with money to burn is unlikely to gain you any …