Printing on bookmarks is an ideal way to promote your business. Not only are they fun and useful (after all, just about everyone reads books), but they’re also something that’s going to be used almost every day. This means your brand is going to be right there, in front of your customers, on an ongoing …
The humble brochure remains one of the most effective ways to get a customer’s attention, and then drive purchasing behaviour. Informative, enjoyable to read, colourful, and useful, a brochure lets a potential customer know what’s on sale, what’s worth buying, and what to look for when they come to the store. For your business to …
Despite the migration of many forms of media to online platforms, print media still remains a relevant and effective way to reach customers. For your business, it’s important to understand how your customers desire to consume content and find the right mix between your digital and print media. Digital vs print media Interestingly, recent studies …
It’s safe to say that most marketers think flyers are outdated and a waste of paper and resources. But this is not strictly the case. Sure, your business has several other marketing channels on the go, but nothing beats the efficiency and low-cost associated with distributing old-fashioned flyers. Whether you have a stash of brochures …
When approaching print marketing, we often focus so much on the layout, the images, and the content that font seems to be pushed to the side. Whether it’s the body font, headline, or subtitle font you are looking at, often we simply opt for a simple font and hope for the best. But, the impact …
The choice to redesign your brand’s logo isn’t always an easy one. Your customers know and love your brand, and your logo is the recognisable face behind it. But, as your company changes and grows, it is important to show this change through every facet of your business, and that means that your logo comes …
Graphic design is all about visual problem solving, communicating ideas through graphics and text. Like any visual medium, the graphic design world is constantly evolving, trends will change and graphic designers are constantly working to be more inspiring, informative, clever and captivating in their work. If you love graphic design, then you can’t miss out …
Building a strong visual brand personality is key to helping potential customers identify your business. No matter the scale of your business, from sole-trader to larger companies, reinforcing a strong visual brand identity is the best way to draw the right kind of attention to your brand. What is a brand identity? A brand identity …
Graphic design is always changing. With new technologies and trends appearing almost overnight, it’s no wonder that graphic design trends are ever changing and evolving as well. Graphic design has come a long way over the past few years and the new year comes as no difference. 2017 is going to prove to be yet …
Once you have gained customers and clients, it’s just as important to keep them. Having the right kind of communication with your clients means that you’ll be able to cater to their needs more effectively and they will feel like you care about them and their business. So how can you show your clients you …