Many people say that print won’t hold value in 2019. While the Internet and digital platforms do indeed account for the biggest slice of the marketing pie now, and offer benefits around analytics and interaction that print can’t, there’s still going to be an important and ongoing role for print into the foreseeable future. In …
Self-publishing offers a path to seeing your work in print and making it available to people regardless of perceived commercial viability by agents and publishing houses. Self-publishing can even be highly profitable for those who succeed at it. With the availability of inexpensive print-on-demand technology, you can easily self-publish on a shoestring budget and deliver …
When starting a new business, or even if you’re just re-branding an old one, one of the most important aspects that you need to complete before anything else is designing your business’ logo. The reason that this is so important is that your business logo is what your customers will associate your products and services …
Choosing the right logo for your business is one of the most important marketing decisions you will make. A logo says a lot about your business in an instant, symbolic snapshot, so it needs to look good and to accurately represent who you are and what you do. As well as the shape and the …
Improving brand recognition is about creating a great logo and then getting it out there into the marketplace for everyone to see. Creating a memorable logo Your logo is a visual representation of your business and it should personify what you do and what you stand for. If it doesn’t, then you should consider rebranding, …
The majority of business is done online these days, so if you want to succeed, you need to find every way you can to promote your online presence. The best way to do this is by making best use of traditional marketing methods, because apart from being effective on their own, they can do a …
If you look at the logos of some of the world’s largest and most successful companies, almost all of them are very simple, and this is because simple logos work. That doesn’t mean complicated logos are always a bad idea, but if you are looking to expand and grow your business, you and your business …
Artists are amazing and creative people, and seem to be able to make anything and everything. They are the ones we always turn to for help with getting that banner made or designing that website, though there are times when even artists need help getting stuff made. Quality printing is one service every artist will …
Whether you’re just starting out in business or an experienced entrepreneur, it’s important that you attend networking events. Thanks to these events, you can build relationships with entrepreneurs, start-up companies, business card printing companies, marketing experts, and so forth. Ideally, you should attend at least one networking event per week. One thing that the internet …
When it comes to planning and hosting a networking event, you need to consider everything from food to business card printing. You need to offer food and refreshments, welcome guests as they come in, and keep their attention during the entire event. In other words, prepare to multi-task! Here are six steps to planning and …