A magazine has to capture something: an industry, a lifestyle, a focal point in time, an audience, or a discipline. This doesn’t come about by accident. It takes painstaking research and intricate design work to even get to a position to think about putting pen to paper. The process of creating a magazine is more …
Because there is so much advertising around us, people are becoming more and more immune to its effect. Where once, a flyer in the letterbox would attract attention, now it has to fight for a showing among twenty others just like it. Quite literally, the message is getting drowned out by the quantity. This is …
Newsletters of yesteryear seem dull and monotonous when you look at all the options available today to create a newsletter that is vibrant, colourful and maybe that little bit different from the rest. A colour booklet printing style for your newsletter that is professionally produced need not be expensive if you use the same format …
Newsletters are an interesting way to inform your customers of developments within your company and your industry. While it is advisable to steer away from the obvious advertising campaign, writing a monthly or quarterly newsletter that is unique and relevant to your customers can be a worthwhile promotion for your business. Sourcing an online printer …