It may seem like an inconsequential decision, coming up with the colours behind your brand, but don’t be fooled. Colour theory is a central aspect of design, and the decisions you make will have a huge impact on the way your brand is portrayed and perceived. What is colour theory? Colour theory, also known as …
Getting professional design carried out can be expensive, but you can cut the costs by doing it yourself and just getting it printed professionally for quality. Here are some steps to follow when creating your own brochure.
Brochures and catalogues offer you an opportunity to introduce what your company does, so that you can instead focus on specifics when you meet potential clients. To get the right introduction you will need to present the right image, and this means getting the design basics right. Here are some tips on how to design …
Brochures provide a personal communication for interested customers and are a great tool for companies. As a marketing tool, brochures are very versatile because they have plenty of space to advertise numerous products and explain services in detail. To make a brochure effective you will need to get the design right and follow these simple …
Brochures remain one of the best tools with which to promote a business. This marketing tool offers a wonderful opportunity to expose your business to both existing and potential clients by showing off all of the best attributes in a medium that is easy to view at your customers’ leisure. To create a successful brochure …
Printing information brochures can be a fantastic way to bring in more business, but only if you go about it the right way. With so much competing information out there these days, your brochures are going to have to have far more going for them than just merely “interesting” information. The following are some of …
Have you ever noticed that the most popular style of brochure for the small business owner or operator seems to be the tri-fold? Have you ever wondered why? It is because the tri-fold brochure will fit perfectly into a #10 business size envelope. Actually, the moniker of tri-fold is really unsuitable for this brochure. It …
What do you want to tell the world about your business? Any message you want to convey can be done in a tasteful manner with a well-designed product brochure. No matter what kind of business you own or operate, you need the kind of advertising that a brochure is able to do for you. However, …
When using brochures as a marketing tool, remember that the brochure itself may be the only part of you that some people and businesses will ever see. In a sense, that brochure becomes your identity. So, it will pay off for you to pay particular attention to how “you” look before going out to “meet …
A brochure is one of the most cost-effective ways to help you to expand your business. Far cheaper in the long run than most types of advertising, brochures are a fantastic marketing tool. You don’t need a big advertising budget to be able to afford to use brochures in your business, and you don’t have …