Why a Metallic Business Card Could Be Your Next Best Marketing Investment

If you want to really set a strong impression, you should consider getting business cards made out of an unusual material. People are experimenting with ever-more creative ideas for the designs of their business cards, to help them leave a strong impression. However, have you ever thought about a metallic business card? Take for example …

The Six Best Office Materials That Can Double as Promotional Material for Your Brand

One of the most effective marketing tricks is putting advertising on things that are practical and actually get used. Given how many people work in offices, or have home offices, office accessories are one of the best canvases for marketing material. Another benefit to branding office accessories is that there are so many different options …

Five Reasons Why Your Business Needs Tote Bags Now

Tote bags are experiencing an explosion in popularity at the moment, as their flexibility, robustness, and eco-friendliness drives a spike in demand among consumers. They’re also great for businesses, as branded tote bags become walking billboards and advertisements for your brand. Carried around during daily activities, they offer a longevity that is the envy of …

How to Represent Your Brand with a Killer Colour Combination

You should already be aware that colour is critical to a brand, as the colours that you choose to represent your brand will have a big impact on how people perceive and interact with it. Indeed, there’s an entire brand of psychology called ‘colour psychology,’ which looks at how people respond to different colours. Having …

Everything You Need to Know to Make Memorable Brand Stickers that Really Stand Out

Stickers

Stickers are one of the oldest tricks in the marketing book, and they still remain as relevant now as they ever have been. A well-designed sticker will catch the eye of any consumer and instantly give you that all-important brand recognition. With so many stickers in circulation, and so many brands competing for consumer attention, …

Why the Most Organised and Efficient Employees Still Use Paper-Based Books and Diaries

Diaries

We keep getting told that we should digitise the office’ and move as much as we can to our computers. There are certainly benefits to computers (what modern workplace doesn’t rely on them?), however the zeal in embracing technology can sometimes make us lose sight of the benefits of using paper-based materials too.   There …