Stickers are one of the oldest tricks in the marketing book, and they still remain as relevant now as they ever have been. A well-designed sticker will catch the eye of any consumer and instantly give you that all-important brand recognition.
With so many stickers in circulation, and so many brands competing for consumer attention, what can a brand do to ensure that their sticker is the one that catches the eye?
For more information on selecting the right kind of sticker and choosing other manufacturing elements within the process, click here.
1. Get the colours right
Colour is everything when trying to stand out. If you have flat, uninteresting colours on your sticker, the audience’s eyes will pass right over it. If, however, you’ve used bold, interesting colours, you’ll pique their curiosity, and they’ll look at the sticker much closely – that’s your chance to really draw them in.
When thinking about colour, there are a couple of things to keep in mind:
- High contrast works – The higher the contrast, the deeper and richer the colour will appear, and the more striking the differences between colours on the sticker will be.
- Think about where your sticker will be displayed – To stand out, a sticker should look different from the environment around it. So, if you’re placing a sticker in a natural environment, avoid more natural colours like greens and browns. If, on the other hand, you’re placing a sticker on a red-brick wall, then go all-out with the green.
- Don’t forget your brand – While it’s fine to make your sticker bold and colourful, if it doesn’t represent your brand identity, then you’ll create confusion with your audience.
2. A simple design is a winning design
With stickers, you’ve got incredibly limited real estate to work with. You certainly won’t be able to fit your brand’s pitch or product range on there! Instead, the best approach is to aim for something that looks tantalising and interesting, and then point the consumer in the right direction to find out more.
In other words, aim for simple with your sticker. Give the viewer an interesting, bold design that represents your brand, and then a strong call to action (CTA) to encourage them to find out more. Really, your sticker shouldn’t have much more information than a web link (use a web shortener such as bit.ly to keep the link small), or perhaps a QR code so the audience can immediately be taken to a website.
3. Understand the sticker manufacturing process
When designing your sticker, there are three technical things that you need to keep in mind:
- Image resolution – Any images that are on your sticker need to be 300dpi or higher in resolution. This requirement can confuse a lot of people, but it’s important. With the internet and computer screens, a size of 72dpi is popular, and looks great on the screen. Unfortunately in printing, 72dpi will come out fuzzy and blurred.
- Use the right colour format – Again, in the age of computers, it’s common to use RGB for colour, and it looks fine on the screen. The problem is, if you use RGB in your sticker design and then send it off to the printers, you won’t be happy with the way the colours look on the final product. Print really requires the use of CMYK.
- You need a bleed area – All this means is that your design of the sticker should include colour that goes beyond the boundaries of the sticker itself. If you only design to the edge of the planned sticker area, you’ll have a tiny and unattractive white border around the edge.
4. Consider using a unique font
Given that you’ve got such limited space on a sticker, you’re going to rely on just a couple of words to tell the story that you want to communicate to consumers. Furthermore, every word needs to be part of the visual design of the sticker in order to maximise its visual appeal.
Standard fonts are fine when you’ve got space for a paragraph to write. Indeed, they’re preferable, because with blocks of text, ease of reading is crucial. When the word itself is part of the visual design, as is the case with a sticker, you’re much better off getting a unique font designed. There are free and open source font tools, such as FontForge, that can make the process of font creation as easy as any other graphic design element.
Think about it this way – you wouldn’t use standard clip art for your visual design elements, as beyond looking too simple, they’re also too common to grab interest. The same goes for fonts. If you use something that everyone immediately recognises, not only does it fail to represent your unique brand, but it’s far too easy to simply gloss over.
Using Dark Horse for your sticker needs
Just put on the finishing touches for your perfect stickers and need some help on the final stages of printing? Why not print with us at Dark Horse Print and Design? We’re an Australian owned and operated business with the goal of creating highest quality prints for your needs. Contact us today to find out more.