Graphic design is always changing. With new technologies and trends appearing almost overnight, it’s no wonder that graphic design trends are ever changing and evolving as well. Graphic design has come a long way over the past few years and the new year comes as no difference. 2017 is going to prove to be yet another year of great change and influence in graphic design and it is always important to try and stay on top of trends and changes in order to stay ahead of the competition. With that in mind, here’s our list of the top graphic design trends expected to take off in 2017.
More and more people are using smartphones and tablets to surf the web these days. There has been a huge decrease in the amounts of users using a PC or Mac to access their favourite websites and this is only going to continue this year. Responsive logos means that logos and designs will be able to respond effectively to different formats and still be functional. With more ‘smart’ devices entering the market each month, responsive logos are only going to become more relevant.
Although this trend has been around for a little while thanks to the younger generation finding a love for all things retro and ‘hipster’, the modern-retro trend is here to stay. A modern twist on a retro classic will usually go down well with various brands and businesses. A fusion of all things great from the past with splash of the contemporary is the key to the modern-retro look, and because of its popularity over the past year or so, we think this trend is only going to grow in 2017.
Usually in the form of a GIF, a cinemagraph is a still photograph with a single, minor movement being made somewhere within the image. These images work to grab our attention faster and more effectively than previous methods. As more businesses want to get their message across without taking up too much time of their prospective clients, expect to see an increase in cinemagraphs this year.
Line art uses a consistent thickness of lines and normally incorporates one solid colour. These types of designs are sleek, modern and laid back. Line art logos are sure to be the perfect choice for businesses looking for a fresh, fun and contemporary look.
Tile-based and card layouts have made a huge impact on the design world over recent years. A prime example of this kind of style is social media sites such as Instagram and Pinterest. It’s a simple and minimalist design style that fits perfectly into the busy lifestyle of many users. It’s easy to scan over and gain a maximum amount of information in a short amount of time. Because of it’s simplicity, it’s a design style that we believe is going to continue strongly from here and into the future.
Especially popular in the cafe and restaurant industry, hand-drawn logo designs add a quirky and unique touch to any business name. They often appear as individual, yet chic designs that have proven to be rather popular throughout 2016. Hand-drawn logos help businesses add a little bit of authenticity and warmth to their brand name, which helps those businesses looking to be more personable toward their clients.
Hamburger menu icon
Although many designers still hate the concept of the hamburger menu icon, there’s no denying that it has crept across many websites over the past year. This style of menu has replaced traditional navigation menus, and hidden menus that appear only when they’re needed are becoming the norm. the hamburger menu, although a hot topic for many designers, it’s proving to be an easy way for people to navigate across websites.
With the effect of parallax scrolling, the foreground and the background of a site move at different speeds, which helps to add more depth to a website. Although this design trend has been around for a while, it appears it is here to stay. This design trend helps to keep the user engaged and interested in the website, as the design prompts users to continue scrolling down the website. It’s a great way to keep users focused and help them to notice the more important bits like a call to action or contact form.
Not all of these designs are brand new or emerging styles rarely used in 2016. Although a lot of them have been around for a while, because they have been so popular, they appear to be here to stay for a little while longer. If you’re looking for a new design for 2017 to freshen up the look and feel of your business, look at choosing one of the designs styles above for a modern and trendy way to help your brand or business stand out.
It’s important that you stay up to date with all of the previous and latest graphic design trends so that your project is the most relevant and relatable it can be. For more advice and expertise, contact the knowledgeable team at Dark Horse today.