Universal logo cliches

If you’re about to launch, or even re-launch, your business with a brand new logo, there are a few things that you should keep in mind when planning your design. A logo by its very nature is way to create an easily identifiable brand for your company. It should reflect what your company, products, services, and ethos are all about. Without careful forethought, however, it’s easy to become influenced by current logo trends and jump on the designer logo bandwagon. In recent years this has resulted in a whole ‘swoosh’ of generic logos which, rather than standing out as being representative, effective, and unique, merely give a business a generic and anonymous feel, blending it into a thousand other brands. Save

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