Business cards. Isn’t there an app for those? You’d think so, but the reality is that business cards are here to stay. If you’re serious about looking professional in today’s marketplace, you not only need a business card, you need a business card that is going to make that first impression last.
Business cards today are more than just an exchange of pleasantries. When information is so easily shared online, the business card is a physical representation of your company’s image. You could just send your customers an email, but a well-designed business card has a lot more impact. In fact, if you design it well, your customers will not only keep your business card on hand, but they’ll also show it to other potential customers.
So what are the secrets to business card design? An effective business card presents your company in a good light and is something your target customer wants to hold on to. Yes, it really is that simple. Here are some of our favourite business cards from around the world.
People hold onto business cards which:
1. Make them feel good
We’ve heard that Apple uses this one for recruitment. It’s genius.
2. Are the start of a friendship
3. Make them think
4. Are great souvenirs.
These guys know their customers. They’re tourists, of course they want souvenirs and it’s a great way to showcase Aboriginal art.
5. Are representative of the type of business they’re promoting
Precise needlework is exactly what you want from an acupuncturist and this card displays it well.
6. Have an unexpected application
ontain a gift
This is a great way to grow your customer base.
8. They can share easily
9. Are beautiful
Card stock, embellishments and design are always a good way to go.
ight come in handy one day
Think outside the square, if something your customers would use comes in the shape of a business card then see if you can get your business details printed on it. We’re thinking that every cyclist that walks into this shop walks out with one of these cards.
These are just some of our favourites, but there are many reasons why people hold onto business cards. Discuss ideas at your business about how you can best present your business on a card. We’d love to feature your new design on this page.