Having a flyer made up can be a fantastic way to promote an event, a business or even a service in the community, but for your flyer to have the best possible impact, it is vital that it is thoroughly edited prior to production. The following is a quick look at how to edit your flyer before sending it off for printing.
Take your time
For your flyer to be properly edited, it is important that you allow plenty of time for the process, because it will take more than a quick read-over to ensure everything is perfect. When you are planning out your timeline for your flyer creation and production, allow lots of time for a thorough and comprehensive edit. Ideally, you should allow at least a full day between finishing the flyer and editing it, as this will allow you to conduct your edit with fresh eyes.
Read your flyer out loud
A great way to tell just how much sense your flyer makes when you are editing it is to read it out loud, as this will often show up elements that aren’t quite 100 per cent clear. If you have someone willing to listen and ask questions, all the better, but at the very least make sure it makes sense to you when you are reading it aloud.
Focus on simple language
Unless you are targeting a very specific audience with your flyer it should be written in relatively simple language, as this way more people will be able to understand it. When you are editing, it is wise to focus on keeping things simple. Avoid using confusing terms or slang that few will be familiar with, and focus on language that can be understood across generations. If you will be distributing your flyers in a multilingual community, consider producing them in more than one language.
Get a second opinion on your flyer
Regardless of how much experience you may have as an editor, it is always a good idea to get a second opinion, so have someone else read over your flyer before you send it off to your flyer printing services. If your flyer is targeting a particular segment of the population — for example, seniors or immigrants — have someone from this group look at your flyer for you, as this may prevent you from making any embarrassing mistakes or offending anyone.
Edit your flyer for style
Once you are sure that all of your important information has been included and edited, edit your flyer for style, because unless it looks good, you will struggle to get very many people to actually read it. You should avoid having a flyer that is too text heavy, and if possible, include an image or two, because photos or graphics will help explain whatever it is you are talking about. If you have the budget for it, investing in colour flyer printing can also be a good idea, as it will often mean your flyers look more stylish and have a far greater impact.
Get a professional to do it
The best way to be sure your flyer is thoroughly edited is to have professionals edit it for you, because by investing in professional editing services all of your hard work on the flyer will end up looking its absolute best.