Branding your vehicles and work place is a smart way to help reinforce your presence in the community, and there are countless ways you can do it, but before you take that big step of branding or even rebranding your business, be sure that you know exactly what you are doing. The following is a look at some of the major things you should keep in mind when branding your vehicles and business place.
Don’t be too trendy
Even though you might be itching to show everyone how cool you are, when you are branding your business place and vehicles, try to go for a style that will look good for a long time, rather than just until the next trend comes out. If you look at some of the world’s most successful companies, such as Mercedes Benz or Apple, their brands and logos have played a major role in their success by being simple and strong — rather than trendy — so brand your business with the long term in mind.
However you brand your business place and its vehicles, make sure it is clear that you are not somebody else, because if your brand is too similar to another business you may be losing out on some of the benefits of your marketing efforts. Get a good designer, show some confidence and make your brand different, because the more you can separate your business from your competitors and stand out, the better chance your business is of succeeding.
Show your professional style
The way you brand your business should reflect the style of your profession — for example, if your business is a law firm, a more conservative tone should be evident in your brand. Alternatively, if you run a hip-hop clothing store, your business place as well as your vehicles had better look the part. You should keep this style throughout all aspects of your business, from your business card printing to your shop front displays.
Keep it consistent
For your branding efforts to have the maximum effect, you have to keep them as consistent as possible, because otherwise you will quickly start to confuse people and lose customers. Until your brand is extremely well known and recognised, don’t play around with releasing different versions of it, and keep the branding of everything your business does, from your company cars to your booklet printing, 100% consistent.
Don’t change it too often
Once you have decided on how to brand your business and vehicles you really do need to stick with it for at least a little while, even if you have had a better idea for your business brand since releasing the first effort. Changing your brand too often will make your business look unstable, so show some commitment and give your brand a fair enough chance to work, because you may well find that it grows on you, just as it hopefully will on everyone else.
If you can find the right look, branding your workplace and vehicles can be a wonderful way to get word out about your business, but make sure you are providing lots of other quality brand support as well, such as having a user-friendly website.