Printing information brochures can be a fantastic way to bring in more business, but only if you go about it the right way. With so much competing information out there these days, your brochures are going to have to have far more going for them than just merely “interesting” information. The following are some of the things you should think about when creating brochures for your customers.
Considering the amount of promotional material that an average person will see in an average year, if you’re hoping for your information brochure to catch anyone’s eye, you’d better make sure it looks extremely good. Looking good is also a smart way to keep your current customers feeling good about their decision to choose your products or services, and your good-looking brochures will ensure they remain likely to do so.
Confusing people is never going to lead to a sale, so make sure you are making your information brochures as easy to understand as possible. If you have a worthwhile product it should be easy to explain what’s so special about it, so don’t waste space — just say it! Also, be sure to include any and all of your important business contact information, such as your phone number, website and address.
Distribute them strategically
Leaving your information brochures on city park benches may not be the best way to get the word out, so make sure you are as strategic as possible when it comes to distributing your information brochures. Think about who is most likely to be interested in your brochure and distribute them accordingly, as this way you may save yourself wasting time on promotions in areas that aren’t going to be profitable.
If you’re going to pay to have information brochures made up to help promote your company, you might as well get them done right by using quality brochure printing services to have them produced. Most flyers and business information is produced with low quality to save money, meaning an easy way to stand out is to go high end with your information brochure printing. Your brochure is representing your business, so it should look as good as you can afford to make it.
Consider a second language
Depending on who your target audience is, it may well be worth having your information brochure printed in more than one language. Your brochure could be a wasted effort in only English, so consider carefully who your target audience is and whether or not it may be easier for them to get your information in another language.
Less is more
Very few people will read a large promotional brochure from cover to cover, so it’s best if you can summarise your information into a shorter publication. Just include the best of what you have to offer, and you shouldn’t need a large brochure to get anyone’s attention. Don’t go overboard with printing brochures and only release them once in a while, as this way you can put more time and effort into them, and they will likely have a bigger impact too.