Key Information to Include on Your Promotional Flyers

Promotional flyers can be an effective way to get word out about your business, but make sure you get the best possible value for your money by including all of your important information. Before you get your flyer printing done, make sure the following key pieces of information are on your promotional flyer.

Who you are

If you’re going to go to the trouble of putting out a flyer, make sure you make your identity clear. Should people want to contact you at some point in the future, you want to make it as easy as possible for them to find you, so don’t be shy — tell everyone who you are. If you have an attractive business logo, it can be worth getting colour flyer printing done for at least the cover page of the brochure, to take full advantage of your awesome logo.

What you do

Once people know who you are, the whole point of the flyer is to explain to them exactly what it is you do. Simply and clearly describe what you’re offering so that the person reading the flyer can quickly and easily get a sense of where you are coming from, and whether or not they are interested.

How you do your thing

If the way you produce or provide your product or service is in any way special — for example, being local, organic, free range, recently graduated, and so on — make a point of it in your promotional flyer. This is where you should be making your argument for a potential client to choose you over one of your competitors.


The majority of people will want to research you online, so make it easy for them to do so by providing your website details. Your website should contain everything that potential clients need to know, so have your website details printed in a prominent place on your flyer.

Phone number

If your products or services are worthwhile, people will surely be looking to get in contact with you, so make sure you have your phone number clearly printed on your flyer.


Be sure to include your company’s address in your promotional flyer, as you should make it easy for potential customers to find you. A lot of people are only interested in supporting local businesses, so having your address clearly listed can be a good way to attract local support.

Prices of anything being sold

If you’re selling something, be sure to clearly list the prices, as it’s extremely frustrating to hear about a fantastic product but not know how much it costs to buy.

A special offer

Getting one of your fantastic flyers into a potential customer’s hands is a big achievement, so to provide that extra little nudge to hook a new client, have a special coupon or offer included. Especially if it’s a time-limited offer, it might be just the thing to convince a new customer to bite. Promotional flyers can play a significant role in attracting potential customers to your business, though it’s important that you make it as easy as possible for people to become new customers by providing any and all information they might need. When it comes to promotional flyers, you often have a very limited opportunity to capture and maintain people’s attention, so make the most of your flyers by having everything anyone might need to know clearly printed on it.

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