8 Printing Dos and Don’ts for New Publishers

Have you just started a new publishing company? Whether you’re involved with postcards, business cards, or brochure printing, you need to know about the “Do’s” and “Don’ts” of publishing. Knowing which mistakes to avoid will help you get off to a good start.

To ensure success, follow these eight “Do’s” and “Don’ts”:

DO:

Keep your designer up to date.

DON’T:

Forget to tell your designer about changes in the layout. Communication with your designer is essential. You shouldn’t just inform him or her of the changes, you should also inform him/her of the potential changes. Your designer should always have an idea of what to expect in the future.

DO:

Have everything proofread before finalization.

DON’T:

forget to hire a professional proofreader and editor. Once the layout is complete and the designer has delivered the digital artwork, have a professional editor go through and inspect everything. The editor should proof every single detail.

DO:

Go through prepress procedures.

DON’T:

forget anything, like the ensuring that the page numbers are in order. Even after the editor proofreads, you should still go through the prepress procedure. Know your designer’s and writers’ prepress procedures so that you know what to expect from them. If something is overlooked during prepress, such as an incorrect page number, it will cost you.

DO:

Educate yourself about the publishing business and printing process.

DON’T:

try to memorize every little detail and technical specification. You should acquaint yourself with the basics and do some research before you publish anything. However, you don’t have to memorize every single technical detail right away.

DO:

Define your needs to potential designers.

DON’T:

Automatically go with the lowest quote. When interviewing designers, you need to tell them what you’re looking for and ask them what they can do to help you. Be as clear and concise as you can. Don’t automatically go with the designer who offers you the lowest bid, no matter how much work they promise to do.

DO:

Check references.

DON’T:

believe everything designers tell you. This one’s pretty much a no-brainer. Some of the designers you interview will try to exaggerate about their experience and expertise. Check their portfolio and request information about references.

DO:

Examine different types of printing paper.

DON’T:

Choose a brand of stock paper unless you’re certain that it will be suitable for your printing needs. There are tons of paper stock brands, weights, and varieties out there for everything from business card printing to magazines. Just look through other magazines, cards or books. What kind of paper would suit your printing needs? Send the card, magazine or book to vendors and ask them if they have the same exact type of paper.

DO:

Define a budget for equipment and supplies.

DON’T:

Settle with cheap equipment – you will get what you pay for. Make a list of everything you need: printers, stock paper, printer ink and computer software. Go for the best equipment and supplies that you can afford.

Whether you want to publish magazines, brochures or books, make sure you follow these DO’s and DON’Ts so that your publishing company will be a success. For more expert knowledge on printing processes, speak to the team of industry professionals at Dark Horse today.

Leave a Reply