Small businesses usually find it too expensive to hire a booklet publishing company. Although they advertise ‘cheap publishing services’ on their websites, this is not reflected in the quote presented to you. So if you are looking for ways to save money on booklet printing, then the information presented in this article will definitely come in handy.
Here are six ways to save money on booklet printing:
1.Minimize the Number of Pages
First and foremost, you need to minimize the numbers of pages in your booklet. There may be several pages in your booklet that add no extra value; cut these pages out.
In addition, try to cut out any superfluous sections in your booklet. For instance, remove the index if it is not vitally important. Also, you can play around with font types and size to try and reduce the number of pages in your booklet.
2. Reduce the Size of Your Booklet
It is no secret that bigger booklets are more costly to print compared to smaller booklets. If you print your booklet a couple of inches smaller than the standard size, it is possible to shave roughly 10% to 20% off the total cost.
3. Only Include Important Images in Your Booklet
Full colored pictures will drive up the cost of printing your booklet, so try to eliminate all but the most important images.
This doesn’t mean that you should have a booklet with no images at all; that would be counter-productive. But if you find that there are images that do not add value to the booklet, do not hesitate to cut them out.
4. Pay Attention To the Cover
We all love to say that you shouldn’t judge a book by its cover. Well whether its books or booklets, people regularly judge them by their covers, so it is important to invest in a quality cover.
‘But how is this supposed to save me money?’ you might ask. With a flashy cover, you will not need to spend money on colour printing for the images on the inside pages. Most people will not pay as much attention to the images inside the booklet anyway.
5. Be Your Own Graphics Designer
If you have some proficiency with image editing software like Adobe Photoshop, then you can design your own cover and avoid having to pay thousands of dollars for the service. Graphic designers, especially those involved in business card printing, usually charge professional fees which can really drive up the overall cost.
6. Use Affordable Printers
Last but not least, you can save money on booklet printing by using affordable printers. It is important that you search for a printer that offers the most competitive price but still delivers on quality. However, the overall cost will hinge of several factors, like color and the number of pages.
Booklet printing doesn’t have to be an expensive affair. With these six tips in hand and with the expertise and quality of the team at DarkHorse, you will be able to save thousands of dollars. Contact DarkHorse today!