From letterhead to business card printing and much more besides, every business needs to produce plenty of printed materials. Many companies choose to keep printing in house in an attempt to save money. More often than not this is a false economy that ultimately costs the business money in the long run. There are many advantages to outsourcing your printing needs to a professional company. Our guide looks at a few of them.
Whether you are looking to get a handful of flyers printed for a forthcoming one-off event or want a steady stream of business cards for all your employees, one issue will always be the same. Quality materials are important. The higher the quality of the materials used, the more impressive and professional your printed material will ultimately be. Of course you can spend as much time as you like researching and reviewing all the best raw materials and learning how to use them to create the best finished products youself, but you are unlikely ever to be able to achieve the same standards as an organisation that is devoted solely to this purpose. Using a professional printer will give you access to the best materials, technology and expertise.
If you decide to do your business printing yourself, you may be able to achieve some satisfactory results. Doing it again and again is quite another thing. It is very important that your brochures, flyers, business cards, and so on, are always identical to each other. Printing on a mass scale to the same high standard every time, with no variations in colour or print quality, is extremely difficult for an amateur to do. If you take this job on yourself you are liable to end up with significant wastage or materials that convey a poor impression of your business. You would be much better advised to outsource this task to the professionals who will ensure first class results every time.
Unless your company is specifically geared up for printing or it is so huge that you can dedicate an entire business unit to it, then wouldn’t you be far better off concentrating your resources on the core elements of your business? Outsourcing is a great way to focus your company and printing is an ideal candidate area for this approach. By taking printing out of the hands of your employees who have other things to do, you give them more time to focus on driving the business forward.
Long term savings
The most common reason business owners and managers cite for keeping flyer or booklet printing in house is a desire to save money. This might seem financially prudent, particularly for small businesses, but more often than not it is anything but. Professional printers benefit from economies of scale that you cannot hope to match in an individual small organisation. Consequently printers can offer very competitive rates. When you factor in the wastage you are likely to experience if you try to do this yourself, not to mention the employee costs, it is easy to see why professional printing is likely to save you money in the long term.