Newsletters are one of the least expensive yet most effective public relations tools available. Regular magazine printing and distribution can increase sales, create awareness of your business and bring traffic to your website.
Creating a newsletter also keeps your regular customers in contact with you and helps build credibility for your business. Once that trust is built, there is a good chance that they will buy something from you rather than from your competitor.
The trick to writing a perfect newsletter is to be subtle about the true purpose of the newsletter, focusing instead on delivering an entertaining read to the recipient. You should also consider the amount of time the recipient will take to read and understand your message.
People are always looking for information but they often don’t have or want to spend much time reading every detail of a magazine or newsletter. Since time is of the essence, you should design and arrange your content in a way that is easy to read and understand.
Writing a good newsletter is not difficult. Here are some useful tips to help you create an effective newsletter.
Always include announcements in your newsletters. These keep customers up-to-date with the latest information about your products, services and improvements that your company has made. They also serve to inform customers about upcoming events and important dates. The most important thing to remember when writing the announcements is to get the facts right!
People love reading about other people. Including profiles of your staff or even of satisfied customers will not only build trust, it will also repute your company and its products. When writing a profile, keep it interesting. The last thing you want to do is to bore the reader with a dry summary of the person’s accomplishments. One short paragraph of biographical information is enough. Do also include a picture as this helps connect the reader with the person you are writing about.
3. How-to articles
Articles take up the most space in newsletters so the bulk of your time should be spent writing engaging and informative articles. People want to read articles that reflect their interests and are not found in generic magazines or newspapers, hence the reason why most articles in newsletters feature a how-to component. Thus, it is important to do adequate research and find specialised topics to write about. Every article should engage the reader’s attention, present accurate and clear information and focus on specific angles to pique the reader’s curiosity.
Fillers such as crossword and Sudoku puzzles, games, cartoons, unusual facts, quotes and quizzes are often found in newsletters. Their main purpose is to fill odd spaces that are too small for an article but too big to be left blank. They also serve to attract readers and keep them entertained. Always keep the target audience in mind when looking for fillers.
5. The tiny details
It is the little things that make a world of difference. Colour brochure printing is the way to go. Yes, the content is the most important part of any newsletter but the visuals can either result in the recipient picking up the newsletter and reading it from cover to cover or discarding it in the nearest bin. Apart from printing your newsletter in colour, be sure to stick to the same format with each publication. Last but certainly not least, read and re-read your magazine before sending it to print to ensure that no mistakes are made.