Best 7 Materials to use in a Promotional Campaign

A promotional campaign will work best for your business if you use top quality printed materials. Even business cards can help you stand out from the competition and is a form of advertising that has been proven over time. There are many forms of promotional material from the humble business card to full size colour photo posters.

Here are seven of the best materials to use when planning a promotional campaign. The campaign may be as simple as getting your information to as many customers and potential customers as possible or a public display at a trade exhibition.

Business Cards

Hand out your business card at every opportunity to promote your business, goods or services. Make sure the card is of a high standard and the end result is a polished finish. Having the card designed and printed by professional printers will help portray an image that reflects the quality of your products.

Stationery Lines

If you have a logo, brand name or other motif that represents your business, continue the theme from the business card to all your stationery lines. This form of advertising is almost an ongoing promotional campaign that takes your name to the public every time you send an invoice or fill an order. Letter heads and matching envelopes work well provided they are not printed on flimsy paper that is of too light a weight.

Stickers and Labels

Stickers are fabulous as hand outs for trade displays and exhibitions. Sizes vary from stickers for children’s school books to bumper stickers printed using water and UV resistant adhesives making them ideal for outdoor use as well.

Note Books

Note book printing using your logo is a simple form of advertising that works. Have a stack of notebooks on your counter to tuck in to a large order or use them at workshops for note taking.


Full coloured brochures are a successful way of promoting your business and goods for sale. Let customers know about an upcoming sale or advertise specials and sales items. Use the brochures in store or as part of a letter box drop to reach customers who haven’t heard about you yet.


Flyers are a cheaper alternative to the colour brochure with their use of a smaller piece of paper or card. Have both sides printed if the budget allows to get as much information as possible to your customers.


The use of posters in your store or at display centres will go a long way in promoting your business. If the design of a poster is in bold colours it can catch a person’s eye from a long way and draw them in to your display.

Consider a selection of your promotional materials to be included in a bag for participants of a workshop or seminar to take with them. This way your brand and the event will be remembered long after the session is over.

Get these promotional materials printed!

The next step once you have identified materials that you or your business could implement into your marketing strategy is to design and print! Look no further than to us at Dark Horse Print & Design for all your promotional printing needs. Contact us today for more information.

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