Seminars and workshops are a fantastic way to get together with like minded people. Put some careful thought into your hand outs and you will be remembered long after everyone’s gone home. Use quality brochure printing services to make the hand outs professional and consider some of these ideas to give your participants that little bit more.
1. The message
The old adage is as relevant today as when it was first penned – tell them what you are going to tell them, tell them and tell them what you’ve told them. Use the handouts as a printed reminder of everything they have learned.
2. Timing is everything
Keep in mind that the moment you give the participants the hand out they will be absorbed in reading your material. This is not a good time to launch into your main speaking points as no one will be listening.
A better method may be to have the handouts sitting in front of each participant as they arrive, this means when you write the content you’ll need to have this in mind. It will also give you an opportunity to make those final preparations as everyone settles into the room.
3. Give a little extra
Give the participants something more in your printed handout that wasn’t included in the seminar topic or power point slide. There is nothing more frustrating than leaving a great event only to find the material to take home is exactly the same as presented. We want more – we want to remember what was said so add this to your take home material.
4. Provide an area for feedback on the leaflet
This is a good way to find out how things were received and even negative feedback will be helpful. If you plan on another event in the future it is good to know where you went wrong so you can learn from your mistakes. If you opt for flyer printing, design the form so all the information on the back is for you to follow up at a later date.
5. Make it worth their while
Offer a prize that can only be claimed by submitting a form. Everybody loves something for nothing. The offer of a reward for filling out a form sounds way to easy. For you those forms provide a contact base of potential clients so it really is a win, win situation.
6. Accurate and Succinct
A blend of just the right amount of information in your hand out and perhaps some lingering unanswered questions will leave people feeling the seminar was well worth the money and their time. If you give all the answers first time round it is unlikely anyone will come for a second session. Make sure you have the balance right.
7. Keeping it consistent
Professional hand outs that match the professional workshop you’ve presented will tell the participants much about who you are and how you operate. Why go to all the time and trouble of presenting something worthwhile then not deliver on the take home materials? Follow through with the presentation and send each person on their way with confidence.
Before the presentation think about the seminars and workshops you have attended. Ask yourself what was lacking or what more could the presenter have provided. These are the challenges you face as you now step into their role. Do your homework, deliver the workshop and leave people with more information than you gave them in the form of the handout. If you’ve done your job well, they’ll be looking ahead for the next event.