Calendar marketing seems like a sure thing at face value. After all, everyone needs a calendar, and who doesn’t like something for free? The problem is, you’re competing with Anne Geddes’ babies in giant peapods and Australia’s most beautiful landscapes … it just isn’t a level playing field! You need to have a strategy for using calendar printing to marketing your business – a well-defined method by which you’ll be promoting the use of your business. Branding is tough in the world of calendars – but there are plenty of other ways to make your printed calendars count! We check them out.
As giveaways – insert your sale periods in the calendarWith just a little planning, you’ll be able to tell customers the best times to shop at your store, and make the most of loss leader promotions. Don’t shade out the squares of your sales periods completely – compromising the usefulness of your calendar could cause it to be tossed out completely. You can design a little reminder into the main picture area of the calendar as well, to help ensure it isn’t missed.
As giveaways – insert car service or regular appointment remindersDoes your business have contact with your customers at regular intervals? There is a surprising range of businesses that can use variable data calendar printing to create calendars that are completely customized to the recipient. For example:
- Mechanics can insert the dates of 3, 6 and 12 month services for their customer’ cars on a calendar and send it to them.
- Dentists and doctors can insert the dates that cleans, checkups and maintenance is required on calendars for their customers
- Farmers can mark the expected maturation of their different crops on calendars to send to their suppliers and partners