Everybody loves getting a card in the mail. That slightly higher weight and extra thickness sort of makes you feel like it’s your birthday – no matter how old you get! Helping people get into a good mood is excellent practice for marketing your business to them, which is what has helped greeting cards stay in the realms of direct marketing for so long. Before there was email, there was greeting card printing
… and when email falls by the wayside, physical greeting cards will still retain their marketing value. Here we give you six ideas for using colour card printing to get customers through your doors.
This is a great way to guarantee that your cards will be kept, thought about in the future, and reach more than one person. There is little opportunity for direct marketing with this form of greeting card printing, but plenty of branding opportunity for branding. DO you want to send out company cards for people to use at Christmas? Think of a quirky way to connect the company and the event, and you have a card which is valuable to three people all of a sudden – you, the person you give it to, and the person THEY give it to.
Sending them out to prospects to keep in touch, along with a product sample if possible
Email marketing still hasn’t rolled over and died, despite the advent of anti-spam legislation. This is because when it is permission-based, there is real value in sending a personal message out to your prospects to keep in touch with them. Greeting card printing is much less likely to be ignored than an email, though! If you keep the addresses of people that make inquiries, you can send out greeting cards at public holidays, or use them to let people know about an upcoming sale or promotion.
Giving them out with in-store purchases at Christmas, Mother’s Day etc
Giving out a card with ‘Season’s Greetings’ for something that is likely to be a Christmas gift, or ‘World’s Best Mum!’ in the lead-up to Mother’s Day is a wonderful way to create value for your customer. It costs less than a 5% discount would to your store, but makes more of an impact because your store is saving them time and trouble. Add an envelope, and you have made a lasting impression!
As appointment reminder cards
Unfolded appointment reminder cards are most often used – however miniature folded cards can be placed much more prominently and are less likely to get lost in a wallet … thereby reducing your number of annoying no-shows! They also give you space to start a dialogue with your customer, offer a discount or cross-promote your products. Greeting card printing companies generally have a range of sizes available – ask your sales rep.
As birthday cards for customers with a special birthday offer
Does your business keep a database with customer’s birthdays in? Many do – the information may be collected as part of a loyalty program or other membership application, or be required for security purposes. If you have permission to contact your customers, sending them a birthday card is always appreciated. You’ll probably be the only company they encounter that does so – great for memorability and branding!
Following up networking leads
Coming back from networking events, you will most likely have a fistful of business cards and no idea how to make a lasting impression with them. Have your greeting card printing
company create some generic, blank ones with your company information, and just tell them that you enjoyed meeting them. Always appreciated – very effective!