Have you given any thought to how much a newsletter could benefit your organisation? You may already send periodic emails to your members, keeping them abreast of what is going on with your group or cause. Think of what a newsletter, printed with the same high quality you see with most colour brochure printing could mean to your members.
You can do a lot more when working with a professional printer to make a paper newsletter that is delivered through the regular mail than you could ever do with an online newsletter. This is not meant to disparage the talented men and women who do such a fine job of graphic design with a computer. Their online newsletters can be true works of art. In fact, the professional printer you choose to print your newsletters for you on a regular basis also uses his or her talents in graphic art to design and create your finished product, so you are sure to be more than pleased with the results.
“Why not just print them myself on my own printer?” you may be thinking. Once you add up the costs for your ink, paper, and the time it takes you to design and print a few hundred newsletters, you will see that it is usually much more reasonable to have a professional do the job for you. Plus, when you work with a printing company that promises you the best possible price, as well as design help, you’ll come to the conclusion that you are really getting quite a bargain. You can even take advantage of their label printing services to help you with the task of mailing your newsletters.
Your organisation needs a newsletter with a purpose, so in the beginning, you should decide just what your newsletter will contain, and how often you will want to come out with a new issue. Do you want to include stories from members, news from the staff, a calendar listing of what will be happening with your group for the next six months, or a potpourri of engaging snippets of interesting and relevant news, interspersed with photos that could tell a story all by themselves?
Once you have decided on the contents of your snail-mail newsletter, it’s time to start checking on prices with professional printers. Don’t hesitate to do some price comparisons online! Often, the choice of an online printing company is a smart choice for your organisation’s budget, as well as the newsletter itself. When you are able to save money and get your printing done in a quick and efficient manner, your organisation will look splendid in the eyes of the community.
The group who is in charge of the newsletter will be able to add so much that will be of interest to those who will be receiving it in the mail! You may find that there is a clamour of recognition for your organisation as the newsletter gets passed from person to person and read and re-read. More people than ever will know of the existence of your group, and you may even welcome some new members as a result of this newsletter.