Your Letterhead Is Your Business Identity

In today’s fast-paced world, just having a web site sometimes isn’t enough! Remember, not everyone uses a computer. Many entrepreneurs fail to realize that there is a nice sized group of people that their carefully designed web site never reaches, because these non-computer users never see it. Even if you do have a business web site, there will be times when you may need to get in touch with a potential customer by mail. Or, the need to use a letter to contact your current customers may crop up. Those who are your potential customers do not know you, and most likely know nothing at all about your business. Those who are your current customers may only know you by the design and content of your web site. You want your business to make the best impression possible on everyone who comes in contact with it. The fact that you are a professional must be evident in everything you do if you want to be successful. Did you know that the image you project can make a lot of difference in how people see both you and your business? People you have never met really don’t have too much to go on when it comes to knowing about you and the quality of the business you are the owner of. It’s up to you to show them that your business is professionally owned and professionally run. The best way to do this is to invest in letterhead printing services and have letterhead stationary printed up for your business. This way, when you contact people by mail, the very first thing they will see when they open your envelope is your well-designed letterhead with your business logo. The logo is important. You want the graphic or photo that identifies your business to stand out in people’s minds, so that each time they see it, they will associate it with your products and services. You should plan the design for your letterhead as much as possible before sending it off to have it printed. Proofread the information that you will be placing in your letterhead, such as business name, owner’s name, address, telephone numbers, fax numbers, contact person, if any, email address, and web site address. If you have difficulty in deciding upon a logo, you’ll be pleased to know that many professional printing companies who do letterhead printing have graphic designers on staff who will be happy to help you come up with a design for a logo that you will be quite proud of. Once you have decided on the letterhead you want, don’t forget that you will also need envelopes with your return address and smaller logo in the proper place, either on the upper left of the envelope, or on the back flap. You wouldn’t go to the trouble of having a beautiful, professional done logo placed on business stationary, and then stick it in just any old kind of envelope, would you? Remember, people are going to judge you and you business by what they take out of their mailbox and open. Make sure that your letterhead and any accessories is of the quality that your business deserves!

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